What does a Chief Marketing Officer (CMO) do?

The world of marketing is very broad, with diverse professional profiles that, although coordinated with each other, focus on issues other than marketing. One of the most prominent areas today is digital marketing. digital marketing.

A Chief Marketing Officer (CMO) is the professional in charge of combining creativity, marketing strategies and data analysis to build relationships between brands and their audience. A CMO is in charge of everything from launching and overseeing innovative campaigns to analyzing market trends.

What does a CMO do?

The CMO is a key element of modern companies, where marketing campaigns are critical to success. He/she is primarily responsible for directing and supervising all marketing activities to achieve business objectives. Some of his responsibilities are:

• Development of marketing strategies: The CMO is responsible for creating marketing plans that are in line with the company’s philosophy. To do so, he/she must research the market and analyze the competition.
• Brand management: tracks the identity and positioning of the brand in the market in order to implement a coherent communication that strengthens its recognition.
• Coordination of advertising campaigns: plans and directs marketing campaigns in various channels, both digital and traditional. The main objective is to promote products to increase sales.
• Budget management: manages the financial resources allocated to marketing activities to maximize profits based on available resources.

What are the functions of a CMO?

The CMO performs his functions in a company within the life cycle of a project, which very broadly covers the phases of planning, execution and evaluation of results. Some of the functions that the CMO has are:

• Internal and external communication management: the CMO is responsible for maintaining a flow of communication both inside and outside the company. This includes, of course, coordinating messages between departments and managing public relations on behalf of the brand.
• Innovation and adaptation to the market: the CMO must be aware of trends and technological innovations. This allows the CMO to adapt marketing strategies to market requirements and customer expectations.
• Collaboration with other departments: the CMO works in collaboration with other departments to ensure the overall strategy of the company. This collaboration is important to position the marketing objectives with the company’s goals.
• Data analysis: evaluates the performance of marketing strategies through the corresponding data analysis. This serves not only to measure the effectiveness of campaigns but also to rethink tactics according to the results obtained.

What competencies should a CMO have?

The competencies of a CMO range from technical knowledge of marketing and finance to “soft” skills, including:

• Leadership: ability to lead and motivate the marketing team in pursuit of a collaborative work environment.
• Analytical thinking: ability to interpret data and, nowadays, to interpret the results of the main data science tools.
• Creativity: ability to generate innovative ideas that differentiate the brand in the market and attract consumers effectively.
• Financial knowledge: understanding of the financial aspects related to marketing. This allows an efficient budget management according to the company’s economic objectives.

How much does a CMO charge?

The salaries of a CMO can vary depending on factors such as the country where the professional activity is carried out or, obviously, the candidate’s previous experience. In Spain, some portals provide useful salary information:

• The Glassdoor portal indicates that the average salary for a CMO in Spain is 70,000 euros per year.
• According to Randstad datait is reported that the salary of a CMO in Spain ranges between 80,000-170,000 euros per year, depending on the size of the company and the sector. The chemical and IT sectors offer the highest salaries.

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