Master in Strategic Luxury Brand Management

You will discover in depth the Luxury sector, covering fields such as automotive, fashion, jewelry and wellness.

“By 2030, the market turnover of luxury goods is expected to amount to almost 600 million euros“ – Elite Excellence-Federación Española del Lujo

Modality

Hybrid

Duration

1 academic year

Call for applications

March, June and October

Qualifications

Proprietary and Official Degrees

About the program

The strategic direction of Luxury, characterized by its resilience facing crises, not only brings considerable value to the economy, but also generates highly specialized jobs. With steady growth in recent years and expansion into emerging markets such as China, the sector remains an essential economic pillar. However, it is a complex industry that requires deep mastery in areas such as management, marketing and innovation to excel in an increasingly competitive environment.

Companies where our graduates work:

In this Master’s program, you will not only acquire the management skills necessary to lead in this sector. You will also immerse yourself in the trends that are shaping the future of luxury: sustainability, personalization, and the transformative impact of new technologies.

Program content

The program has been conceived and organized by professionals with extensive professional experience in luxury-related environments, who have taken into account in its design all the qualities that they would demand from a candidate.

You will master the skills needed to work in any company, with practical training to ensure you feel confident applying them in real-world contexts.

1 academic year

12 Modules

60 ECTS credits

01. The Luxury Ecosystem and Dynamics

The Eternal Values of Beauty from a Humanist Perspective: A Universal Perspective
Introduction to the Economics of Luxury: A Global Perspective
Interconnection and Collaborations in the Luxury Industry
Key Players in the Luxury Ecosystem
Luxury Ecosystem Challenges and Trends

02. Management Applied to Luxury

03. Luxury Industry. Sectors (I)

04. Luxury Industry. Sectors (II)

05. The Consumer in the Luxury Industry

Consumer Psychology in the Luxury Industry
Perception of Exclusivity and Quality.
Sustainability
Luxury Customer Identification and Access Strategies
The Customer Experience: Elevating Luxury Interactions

06. Luxury Brand Building and Management

07. Marketing in the Luxury Industry

08. Finance and the Luxury Industry

09. HR in the Luxury Industry

10. Innovation and Creativity Management

11. Digital Technologies

12. Business Model Plan

Immersion week at EHL (École hôtelière de Lausanne) - Switzerland

Learn the essential aspects of the hospitality industry.

As an Esden student, you’ll have access to this exclusive program designed just for you.

EHL Group is the global reference in education, innovation and consulting for the hospitality sector (restaurants, hotels, tourism, etc.). You will have the option to learn how to manage distribution channels and design effective marketing while acquiring leadership skills through hands-on activities.

Campus and modality

Partial scholarships available

Open call

Master in Strategic Luxury Brand Management - Hybrid

Modality

Hybrid (Online + 2 weeks in Madrid)

Call for applications

March, June and October

Campus

Madrid

Duration

1 academic year

Live exclusive international experiences with Esden

All Esden students have access to a series of exclusive international immersions. During these intensive weeks, you’ll visit leading companies, participate in strategic projects, and explore international markets. *Optional, please consult conditions.

Immersion week at IMD - Switzerland

Live a unique, high-quality learning experience

Students can participate in an international week at the International Institute for Management Development, one of the world’s most prestigious business schools.

The program, taught in English by IMD faculty, includes hands-on sessions, case studies of innovative companies, and visits to leading Swiss technology companies. A diploma from IMD is awarded upon completion.

Why should you study Master in Strategic Luxury Brand Management?

The Master in Strategic Management of Luxury Brands offers you a comprehensive training that will provide you with the tools, knowledge and experience you need to excel in your career.

Internships and job opportunities

At Esden Business School, we promote and guarantee internships to all students who complete the program in Spain. Internship durations range from a minimum of three months to a maximum of six months.

Esden Business School maintains over 700 agreements with prestigious companies in the sector.

Career opportunities for the Master in Strategic Management of Luxury Brands

At the end of our Master in Strategic Management of Luxury Brands, you will be prepared to open your way to a wide range of professional opportunities.

This program provides you not only with the technical and strategic knowledge you need but also with the ability to lead in a constantly evolving digital environment.

Employability

The employability of our students is a key measure of success at Esden Business School. We identify the competencies most in demand in the labor market and integrate them into our curriculum, empowering you to take charge of your career. We empower you to take charge of your career.

You will be trained in a sector that is in continuous growth.

It is estimated that, by 2030, the luxury goods market will reach a turnover of close to 600 billion euros, making it one of the most dynamic industries with the greatest global projection.

Who is this Master for?

This program is aimed at different profiles and groups interested in entering or improving their skills in a growing sector that is highly resistant to the crises and economic fluctuations of countries:

Follow the path of those who have already reached their goals.

At Esden Business School, we are proud of more than 25 years dedicated to training leaders and professionals who have made a significant impact on the business world.

Master's Director

Carlos Alonso

Executive with extensive experience in the fashion industry in brands such as Hermès and Hugo Boss.

Carlos Alonso is an executive with extensive experience in the fashion industry, having led brands such as Hermès and Hugo Boss. A specialist in innovation and technology, he has achieved sustained growth in all the initiatives he has led. Passionate about talent development, he has mentored professionals who today occupy key roles in top-level companies.

Carla Goyanes

Director of Institutional Relations of the Master

Executive Master in Fashion Business Management. Representation and advice to brands and specializing in luxury. Commercial Director at Agencia A Promociones Inmobiliarias S.A. She has been involved in the real estate sector for more than 20 years, dedicating herself to the real estate brokerage specialized in the luxury residential luxury residential segment..

Learn from the Best Specialists and Industry Experts

All professors are true experts in their fields, delivering knowledge grounded in professional experience. They share real business cases with passion and effective teaching skills.

Partial scholarships for the Master's Degree in Strategic Management of Luxury Brands

If your application is accepted and you meet the required conditions, you will be eligible for our scholarship program, which offers a partial tuition fee waiver.

Academic Excellence Scholarships

Rewarding students who demonstrate discipline, effort, and clear potential as future business leaders.

Career Path Scholarships

For professionals who have shown significant impact in their sectors through achievements, leadership, or valuable contributions.

Unemployment Grants

For unemployed professionals who wish to acquire new skills and improve their career prospects.

Entrepreneurship Scholarships

The grant is aimed at entrepreneurs who have already started their own project or who have a solid and viable plan to do so.

Expert programs

Specialize and redefine your professional profile. A program only for students and alumni looking to expand their training with a hyper-specialization with real impact and focused on AI applied to their sector.

Specialize in one of these 8 areas:

01. Expert in Fashion Business Management

02. Expert in Events, Communication and PR

03. Expert in Digital Marketing and Applied AI

04. Expert in Strategic Management of Luxury Brands

05. Expert in Artificial Intelligence & Tech

06. Project Management Expert

07. Expert in Human Resources & People Analytics

08. Expert in Hotel Management

Reverse Methodology

Our Master’s programs employ Esden’s proprietary Reverse© Methodology, combining classroom work with activities outside the classroom. This approach encourages students to come prepared with prior knowledge, optimizing their learning experience and fostering active participation in discussions and practical exercises.

It allows students to maximize classroom time by applying theoretical knowledge to real business decision-making scenarios.

Preparation

Assimilation of content prior to active classes.

In the classroom

The instructor guides students through questions and moderates discussions.

After class

Students develop decision-making skills and solve work-related challenges.

Titles and certificates

What will you receive upon completing the Master?

If you pass the assessments and take advantage of our services, you will achieve a significant transformation in your career path.

Degrees Included with the Master:

Optional degrees:

Get informed and take the final step

Your future starts now.

Request information with
no obligation.

Our goal is your professional growth and transformation, so that you can lead change in an ever-changing environment.

Contact request.

Name

Last Name

Prefix

Phone

City

Masters

Modalities

I accept the privacy policy.

Alliances and cooperation

ESDEN Business School has created throughout these 25 years an extensive network of alliances and agreements based on academic, professional, business and employment cooperation, based on improving the training experience and student service. In this way, we can highlight four basic types of alliances that we establish:

Educational cooperation with prestigious institutions

IMD International Institute for Management Development
Marangonni Institute
EUNEIZ – European University of Vitoria-Gasteiz

Cooperation in educational upsellings or immersive business experiences Paris Vision, LOEWE, GUCCI, UFFICI Gallery, PITTI UOMO, Salvatore Ferragamo…

Cooperation for employment
We have an ecosystem of more than 400 companies of multiple sizes and sectors that help us achieve our goal of guaranteeing internships and promoting the employment of our students, some of these companies are:

FUE, AMAZON, PWC, KPMG, INDITEX, GUCCI, ILUNION, NNT DATA, INDRA, GOOGLE, QUIRON…