Master's Degree in
Communication, Events and PR
Master the art of experiential marketing and turn every event into an unforgettable experience for your audience.
“The events sector moves around €6.9 billion annually in Spain” – AEVEA (Agencias de Eventos Españolas Asociadas)
Modality
Part-time | Hybrid
Duration
1 academic year
Aplication periods
March, June and October
Qualifications
Proprietary and Official University Master's Degrees
LEARN THE ESSENTIAL ASPECTS OF THE EVENT INDUSTRY
About the program
This Master’s program will immerse you in the events sector and prepare you to organize events in all their forms. Experiential marketing—also known as “face-to-face marketing”—has seen unstoppable growth in recent years.
Events create real emotional connections with customers, engage audiences in authentic brand experiences, and enable genuine engagement.
Companies where our students work:
The Master in Communication, Events and PR treats events as a strategic tool within the overall Communication Plan, recognizing their significant impact on business outcomes.
You will gain a deep understanding of the sector’s current needs through an innovative and practical approach.
Program content
This program has been designed by professionals with extensive experience in Communication, Events, and Public Relations, ensuring that all the essential qualities needed for success in these fields are covered.
You will learn essential skills for any company and gain practical experience so you can apply them confidently and effectively in the workplace.
1 academic year
12 Modules
60 ECTS credits
01. Communication at the Service of the Brand
- Marketing and communication: new challenges
- Brand management
- Integral brand communication
- PR Strategy
- Digital communication strategy
02. Events in the Service of Communication
- The event as communication tools
- Sponsorship and partnering
- Event planning
- Event production
- Protocol
03. Budget Management and ROI Measurement
- Event Evaluation/ROI Measurement
- Communication and leadership in event marketing.
- Finance for Communication Directors
- Communication Plan Budget Management
- Agency budget management
04. Digitalization of the Events Company
- Digital transformation. The new era
- Strategic marketing (I). Inbound marketing on/off
- Strategic marketing (II). Outbound marketing and Advertising
- Data as a strategic asset in events
- E-commerce: beyond a website. Marketing and sales strategies
05. Luxury Brands
- Introduction to the world of luxury
- Communication management in luxury brands
- Branding in luxury
- Product and brand policy in the fashion industry
- Events and Innovation in Luxury Brands. NFTs and Metaverse
06. Innovation and Design Thinking
- Innovation and creativity
- Design Thinking
- Lean Startup
- Entrepreneurship
- Disruptive Environments: AI and Automation
07. Lifestyle and Fashion Events
- Approach
- Pre-production
- Production
- Post-production
- Result analysis
08. Sporting Events
- Approach
- Pre-production
- Production
- Post-production
- Result analysis
09. Gastronomy Events
- Approach
- Pre-production
- Production
- Post-production
- Result analysis
10. Customer Service Events
- Street events
- Film events
- Musical events
- Technology events
- MICE events (meetings, incentives, conferences and exhibitions)
11. Event Production
- Lighting
- Sound
- Scenography/interior design
- Social events
- Event communication
12. Business Model Plan
- Final Master's Project (FMP)
Program Quality Ratings
58 students evaluated this program during the 2024 academic year, giving it excellent scores (average over /10):
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- Faculty: 8.0
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- Networking: 8.7
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- Contents: 9.3
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- Course structure: 8.8
flexible modalities designed for you
Campus and modalities
We adapt to your needs with high-quality training and flexible options so you can continue developing your career wherever and whenever you want. Two modalities designed to fit your circumstances and professional goals.
Select the mode that best suits your needs
Partial scholarships available
Last vacancies
Master in Communication, Events and PR - Part Time
Modality
Part-time: Fridays and Saturdays (17 weekends)
Aplication periods
March and October
Campus
Madrid
Duration
1 academic year
Partial scholarships available
Last vacancies
Master in Communication, Events and PR - Hybrid
Modality
Hybrid (Online + 2 weeks in Madrid)
Aplication periods
March, June and October
Campus
Madrid
Duration
1 academic year
Program benefits
Why study the Master in Communication, Events and PR of Esden?
Esden’s Master in Communication, Events and PR offers you a comprehensive training that will give you the tools, knowledge and experience you need to excel in your career.
Internships and job opportunities
At Esden Business School, we guarantee internships for all students attending the program in Spain, ranging from a minimum of three months to a maximum of six months.
Esden Business School has more than 700 agreements with prestigious companies leaders in their sector such as:
Career opportunities with the Master in Communication, Events and PR
At the end of our Master’s program, you will be prepared to open your path to a wide range of professional opportunities.
This program provides not only the technical and strategic knowledge you need, but also the ability to lead in a constantly evolving environment.
- Executive Events Director
- Protocol Specialist
- Event Organizer
- Event Producer
- Brand Communication Manager
- Communications Director
- Communication Agency Director
- Public Relations Director
Employability
Specialized programs to enhance your profile
Professionals Ready to Lead in a Changing Market
Who is this Master for?
The Master in Communication, Events and PR is designed for those who want to improve the image, strategy, and communication of their brand. Ideal profiles for this program include:
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- Professionals looking to enter new fields within the sector, whether to work for others or start their own business.
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- Graduates from any discipline who want to specialize in the events sector.
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- Individuals interested in working in communication and public relations agencies, media agencies, media centers, press offices, etc.
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- Professionals seeking a career change and wanting to explore the world of events.
Student testimonials
Our students' experiences
At Esden Business School, we’re proud of more than 25 years dedicated to training leaders and professionals who have made a significant impact in the business world.
Faculty
Master's Director
Javier Rodríguez Laiz
Journalist with over 20 years of experience in executive roles in media organizations, leading high-performance teams.
An expert in digital transformation, communication, and content creation across print and digital media. Specialized in consulting, team building, and technology applied to communication.
OPTIONAL INTERNATIONAL IMMERSIONS
Experience exclusive international opportunities with Esden
Immersion week at EHL (École hôtelière de Lausanne) - Switzerland
Learn the essential aspects of the hospitality industry.
As an Esden student, you’ll have access to this exclusive program designed specifically for our students
EHL Group is the global benchmark in education, innovation, and consulting for the hospitality sector (restaurants, hotels, tourism, etc.). You will have the chance to learn how to manage distribution channels and design effective marketing strategies while developing leadership skills through hands-on activities.
Immersion week at IMD - Switzerland
Experience a unique, high-quality international learning program.
All students in this program have the option to spend an international week at the International Institute for Management Development, one of the world’s most prestigious business schools.
The program, taught in English by IMD faculty, includes practical sessions, case studies of innovative companies, and visits to leading Swiss technology firms. Upon completion, participants receive an IMD diploma.
Esden Business School Expert Programs
Expert programs
Specialize in one of these 8 areas:
01. Expert in Fashion Business Management
- Fashion, trends, image and styling
- Product and operations management
- 360º commercial strategy: brand, retail and experience
- AI applied to the fashion industry
02. Expert in Events, Communication and PR
- Lifestyle and Fashion Events Organization and Communication Expert
- Expert in Organization and Communication of Sports Events.
- Expert in Organization and Communication of Gastronomic Events
- Ia applied to events organization, communication and PR
03. Expert in Digital Marketing and Applied AI
- Social Ads - Google Ads
- Data Driven Marketing
- UX and SEO
- Applied AI
04. Expert in Strategic Management of Luxury Brands
- Direction and management applied to Luxury
- The Consumer in the Luxury Industry
- Luxury Industry. Sectors 1
- AI applied to the Luxury Sector
05. Expert in Artificial Intelligence & Tech
- Artificial Intelligence and its Business Impact
- Generative Artificial Intelligence and its Business Impact I
- Generative Artificial Intelligence and its Business Impact II
- Project Management of AI Integration in the company.
06. Project Management Expert
- Introduction to Project Management
- Agile Project Management
- Tools and Certifications
- AI applied to Project Management
07. Expert in Human Resources & People Analytics
- The Power of Data: People Management and People Analytics
- Human Resources 4.0
- HR Insights Tool
- AI applied to HR & People Analytics
08. Expert in Hotel Management
- Integral Hotel Management
- Hotel Operations Management
- Restaurant Operations Management
- IA & RM. New technologies in Hospitality
Student support
Partial scholarships for the Master in Communication, Events and Public Relations
If your application meets the program criteria, you may qualify for our scholarship program, which offers partial tuition exemptions. Our Scholarship Committee will evaluate your application and determine your eligibility. Our scolarships are the following:
Academic Excellence Scholarships
For students who demonstrate discipline, effort, and clear potential as future business leaders.
Career Path Scholarships
For professionals who have shown significant impact in their sectors through achievements, leadership, or valuable contributions.
Unemployment Grants
For unemployed professionals who wish to gain new skills and improve their career prospects.
Entrepreneurship Scholarships
For entrepreneurs who have already launched their own project or have a solid, viable plan to do so.
REVERSE© la experiencia de aprendizaje en su máxima expresión
Metodología Reverse
“Reverse®” asegura la formación en la excelencia frente a la mera transmisión de información
Esta metodología permite aprovechar al máximo el trabajo presencial para aprender a utilizar los conocimientos obtenidos enfrentándolo a decisiones empresariales reales.
Preparación
Asimilación de contenidos antes de las clases activas.
En clase
El profesor guía a los alumnos con preguntas y modera las discusiones.
Despues de clase
Los alumnos están preparados para tomar decisiones y resolver problemas laborales.
Diplomas
Qualifications and certificates
What will you receive upon completing the Master?
Degrees Included with the Master:
Master's Degree in Communication, Events and PR
Esden Business School Certificate
Specialization diplomas
Luxury Brands, Protocol, Design Thinking and ROI Fundamentals.
Harvard Business Publishing Certified Training
Harvard Manage Mentor
Optional degrees:
Dual Degree with the Universidad Europea de Vitoria
(Consult conditions)
Official Degree from Santander University
(Consult conditions)
IMD accreditation certificate
(Consult conditions)
Get informed and take the final step
Your future starts now.
Request information with
no obligation.
Our goal is your professional growth and transformation, so that you can lead change in an ever-changing environment.
Contact request.
Instituciones de prestigio
Alianzas y cooperación
ESDEN Business School ha creado a lo largo de estos 25 años una extensa red de alianzas y convenios basados en la cooperación académica, profesional, empresarial y en el empleo, basados en la mejora de la experiencia formativa y del servicio al alumno. De esta manera, podemos destacar cuatro tipos básicos de alianzas que establecemos:
- IMD International Institute for Management Development
- Instituto Marangonni
- EUNEIZ – Universidad Europea de Vitoria-Gasteiz
París Visión, LOEWE, GUCCI, Galería UFFICI, PITTI UOMO, Salvatore Ferragamo…
Contamos con un ecosistema de más de 400 empresas de múltiples tamaños y sectores que nos ayudan a conseguir nuestro objetivo de garantizar las prácticas y favorecer el empleo de nuestros alumnos, algunas de estas empresas son:
AMAZON, PWC, KPMG, INDITEX, GUCCI, ILUNION, NNT DATA, INDRA, GOOGLE, QUIRÓN…
