MBA Tech
This MBA provides a solid foundation in the most cutting-edge tools for the job market. Enhance your professional profile and master emerging technologies.
“80% of companies in Spain have problems hiring technology professionals” – KPMG
Tools you will learn:
Modality
Hybrid
Duration
1 academic year
Call for applications
October
Qualifications
Proprietary and Official Degrees
master the most cutting-edge tools in the job market
About the program
The MBA Tech stands out for its strong focus on emerging technologies, addressing essential topics such as Digital Transformation, Data Analytics, Blockchain, Artificial Intelligence, and the Metaverse.
Companies where our graduates work:
This program offers a robust foundation in emerging technologies and their responsible application, featuring exclusive modules such as Artificial Intelligence developed in collaboration with Google AI Academy. Students acquire the most advanced and differentiating tools available, preparing them to create a positive impact on the digital economy.
You will learn with an innovative approach that reflects the reality of today’s companies
Program content
The program has been carefully designed by professionals with extensive experience in digital environments. It incorporates all the competencies they consider essential for professionals collaborating on digital transformation initiatives
You will master the skills needed to work in any company, with training focused on practical application so you feel fully prepared and confident in your role.
1 academic year
12 Modules
60 ECTS credits
01. Technological Business Context and Company Strategy
- Humanistic Technology in the 21st Century
- Strategy Planning and Execution
- Competing in Disruptive Environments
- Business Model Migration
- Balanced Scorecard
02. Companies, Business and Innovation
- Lean Start Up
- Entrepreneurship
- Data oriented companies I
- Data-oriented companies II
- Innovation-oriented architectures
03. Marketing Management
- Strategic Marketing
- Branding
- Operational Marketing
- Product and Service Policy
- Pricing Policy
04. Digital Marketing and CRO
- Digital Marketing Plan
- Digital Content Management Strategy
- Digital Advertising I
- Digital Advertising II
- Conversion Rate Optimization
05. Customer Experience Automatization and CRM
- Customer Journey
- Growth Marketing
- Inbound Marketing and Online Reputation
- Customer Data Platform
- Future Trends and Challenges
06. People Management and People Analytics
- General HR Fundamentals
- Fundamentals of People Analytics
- Scientific Analysis and Metrics
- Data as the main factor in People Management
- Implementation, Trends and Future of People Analytics
07. Accounting, Finance and Fintech
- Fundamentals of Financial Accounting
- Economic Analysis, Decision Making
- Finance Fundamentals
- Finance and Business
- Fintech
08. Ecommerce, Martech and AI
- Ecommerce
- Metaverse & web3
- Blockchain
- AI and Business Strategy
- Disruptive Environments AI and Automation
09. Data Driven Companies
- Data-Driven
- Data Governance
- Data-Driven Decision Making
- Data Visualization and Storytelling
- Data Visualization with Tableau and Qlik
10. Artificial Intelligence and its Business Impact
- Generative AI and Traditional AI: Uses and Characteristics
- Text Content Creation
- Image Creation with Generative AI
- Video Creation with Generative AI
- Mastering the Generative AI Technique
11. Innovation, Creativity and Human Skills
- Innovation in People Management
- Introduction to Gamification
- Gamification Application Areas
- Gamification in Business
- Humanistic Technological Entrepreneurship
12. Business Model Plan
- Business Model Plan (BMP)
Tools you will learn:
FLEXIBLE MODALITIES DESIGNED FOR YOU
Campus and modality
We adapt to your needs with high-quality, flexible learning options so you can continue your development wherever and whenever you want. A study mode designed to fit your professional goals and personal circumstances.
The modality that best suits you
Partial scholarships available
Open call
MBA Tech - Hybrid
Modality
Hybrid (Online + 2 weeks in Madrid)
Call for applications
October
Campus
Madrid
Duration
1 academic year
Program benefits
Why study Esden's MBA Tech?
The MBA Tech provides a comprehensive education that equips you with the tools, knowledge, and experience you need to excel in your career.
Internships and job opportunities
At Esden Business School, we promote and guarantee internships for all students enrolled in the program in Spain. These internships range from a minimum of three months to a maximum of six months.
Esden Business School has more than 700 agreements with prestigious companies leaders in their sector such as:
Career opportunities for MBA Tech
Upon completion of our Tech MBA, you will be prepared to pursue a wide range of career opportunities.
This program equips you with essential technical and strategic knowledge, as well as the leadership skills needed to thrive in an ever-evolving digital environment.
- Brand Manager
- Business Developer
- Technology Consultant
- Technological and Social Entrepreneur
- Marketing and Communications Manager
- Director of Ethics in Artificial Intelligence
- Project Manager
- Sustainable Digital Transformation Consultant
Employability
You will be trained through a multi-layered learning process.
- Reference Sessions: How? What? Why? Best Practices
- Case Studies: What was done? What went wrong? What were the success factors?
- Hands-On: How do I do it? What worked? How can I improve it?
- Prototype: Each evaluation is a step towards building real solutions.
Professionals ready to lead in a future market
Who is this MBA for ?
Our MBA Tech is designed for professionals who want to lead the digital transformation within their organizations and stand out in an increasingly competitive business environment. Ideal profiles for this program include:
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- Executives and managers with professional experience who wish to update or reskill to expand their career growth opportunities.
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- University graduates with over two years of experience who want to deepen their knowledge and learn to apply it practically.
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- Companies or entrepreneurs seeking to improve business management with a technology-focused, value-added vision.
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- Engineers and technical professionals who need to complement their expertise with business and management skills.
Student testimonials
The experience of our students
At Esden Business School, we’re proud of more than 25 years dedicated to training leaders and professionals who have made a significant impact in the business world.
Faculty
Master's Director
Pablo Stürzer
Human technology activist and entrepreneur. Co-founder of The Jump Live Commerce.
OPTIONAL INTERNATIONAL IMMERSIONS
Live exclusive international experiences with Esden
All Esden students have access to a series of exclusive international immersions. During these intensive weeks, you’ll visit leading companies, participate in strategic projects, and explore international markets. *Optional, please consult conditions.
Immersion week at IMD - Switzerland
Experience a world-class training program
Students can participate in an international week at the International Institute for Management Development, one of the world’s most prestigious business schools.
Delivered in English by IMD faculty, the program includes practical sessions, case studies of innovative companies, and visits to Swiss technology leaders. Participants receive an IMD diploma upon completion.
Technology Immersion Week - Dublin
Discover the latest trends in digital technology from Google, Meta, Mastercard, and Salesforce.
As an Esden student, you’ll have access to this exclusive program, taking you to the heart of the European technology ecosystem.
During one optional week*, you’ll enjoy an immersive experience combining hands-on learning, high-level networking, and a deep understanding of emerging trends in the digital world.
Student support
Partial scholarships for MBA Tech
If your application qualifies and you meet the necessary requirements, you will be eligible for our Scholarship Program. Scholarships involve a percentage reduction in the MBA tuition fee. Our Scholarship Committee will carefully review your application.
Academic Excellence Scholarships
For students who demonstrate discipline and commitment as future business leaders.
Career Path Scholarships
Aimed at professionals who have demonstrated a significant impact in their sectors, either through achievements, outstanding leadership, or relevant contributions.
Unemployment Grants
It is aimed at professionals who are unemployed and wish to acquire new skills and improve their professional profile.
Entrepreneurship Scholarships
The grant is aimed at entrepreneurs who have already started their own project or who have a solid and viable plan to do so.
Esden Business School Expert Programs
Expert programs
Specialize in one of these 8 areas:
01. Expert in Fashion Business Management
- Fashion, trends, image and styling
- Product and operations management
- 360º commercial strategy: brand, retail and experience
- AI applied to the fashion industry
02. Expert in Events, Communication and PR
- Lifestyle and Fashion Events Organization and Communication Expert
- Expert in Organization and Communication of Sports Events.
- Expert in Organization and Communication of Gastronomic Events
- Ia applied to events organization, communication and PR
03. Expert in Digital Marketing and Applied AI
- Social Ads - Google Ads
- Data Driven Marketing
- UX and SEO
- Applied AI
04. Expert in Strategic Management of Luxury Brands
- Direction and management applied to Luxury
- The Consumer in the Luxury Industry
- Luxury Industry. Sectors 1
- AI applied to the Luxury Sector
05. Expert in Artificial Intelligence & Tech
- Artificial Intelligence and its Business Impact
- Generative Artificial Intelligence and its Business Impact I
- Generative Artificial Intelligence and its Business Impact II
- Project Management of AI Integration in the company.
06. Project Management Expert
- Introduction to Project Management
- Agile Project Management
- Tools and Certifications
- AI applied to Project Management
07. Expert in Human Resources & People Analytics
- The Power of Data: People Management and People Analytics
- Human Resources 4.0
- HR Insights Tool
- AI applied to HR & People Analytics
08. Expert in Hotel Management
- Integral Hotel Management
- Hotel Operations Management
- Restaurant Operations Management
- IA & RM. New technologies in Hospitality
REVERSE© la experiencia de aprendizaje en su máxima expresión
Metodología Reverse
“Reverse®” asegura la formación en la excelencia frente a la mera transmisión de información
Esta metodología permite aprovechar al máximo el trabajo presencial para aprender a utilizar los conocimientos obtenidos enfrentándolo a decisiones empresariales reales.
Preparación
Asimilación de contenidos antes de las clases activas.
En clase
El profesor guía a los alumnos con preguntas y modera las discusiones.
Despues de clase
Los alumnos están preparados para tomar decisiones y resolver problemas laborales.
Diplomas
Qualifications and certificates
What will you get once you successfully complete the MBA?
Degrees Included with the Master:
MBA Tech Degree
Esden Business School Certificate
Harvard Business Publishing Certified Training
Harvard Manage Mentor
Optional degrees:
Dual Degree with the Universidad Europea de Vitoria
(Consult conditions)
Official Degree from Santander University
(Consult conditions)
IMD accreditation certificate
(Consult conditions)
Get informed and take the final step
Your future starts now.
Request information with
no obligation.
Our goal is your professional growth and transformation, so that you can lead change in an ever-changing environment.
Contact request.
Instituciones de prestigio
Alianzas y cooperación
ESDEN Business School ha creado a lo largo de estos 25 años una extensa red de alianzas y convenios basados en la cooperación académica, profesional, empresarial y en el empleo, basados en la mejora de la experiencia formativa y del servicio al alumno. De esta manera, podemos destacar cuatro tipos básicos de alianzas que establecemos:
- IMD International Institute for Management Development
- Instituto Marangonni
- EUNEIZ – Universidad Europea de Vitoria-Gasteiz
París Visión, LOEWE, GUCCI, Galería UFFICI, PITTI UOMO, Salvatore Ferragamo…
Contamos con un ecosistema de más de 400 empresas de múltiples tamaños y sectores que nos ayudan a conseguir nuestro objetivo de garantizar las prácticas y favorecer el empleo de nuestros alumnos, algunas de estas empresas son:
AMAZON, PWC, KPMG, INDITEX, GUCCI, ILUNION, NNT DATA, INDRA, GOOGLE, QUIRÓN…
