Master in Business Analytics
The most complete and up-to-date contents of Business Analytics, with a modern approach from information management to the use of tools.
“Three-quarters of executives at large companies say their organization’s level of analytics maturity has grown by 70% in one year and is expected to continue to increase” – Deloitte

Tools you will learn:








Modality
Hybrid
Duration
1 academic year
Call for applications
October
Qualifications
Proprietary and Official Degrees
Get ready to lead the digital change
About the program
Business Analytics is the present and the future, but it requires a change in business mindset. Companies must be able to manage information in real time and transform it into knowledge and actions that make them more efficient.
Our Master in Business Analytics is designed to teach you how to structure, process, and explore data, program in R and Python, and create dashboards that inform strategic decision-making in line with the latest trends.
Companies where our graduates work:






In this Master we will not only provide you with the necessary knowledge, but also guide you to develop a creative and visionary mindset that sets you apart in the market.
Program Quality Ratings
There are 43 students who have evaluated this program during the 2024 academic year, with excellent grades (on average over /10):
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- Faculty: 8.4
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- Networking: 8.0
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- Content: 8.3
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- Course structure: 8.0
You will learn with an innovative approach about the reality of companies
Program content
Our Master in Business Analytics has been designed by experts with extensive experience in business analytics environments, who have applied their knowledge to create a program that brings together the key competencies they themselves expect from a business analytics professional.
You will learn the skills required to work in any company, and we will train you in their practical use so that you are familiar and comfortable applying them.
1 academic year
12 Modules
60 ECTS credits
01. Company Strategy
- Strategy formulation
- Strategy planning and execution
- Competing in disruptive environments
- Business model migration
- Balanced Scorecard
02. Companies, business and data
- Data-oriented companies I
- Data-oriented companies II
- Data architecture and platforms
- Innovation-oriented architectures
- The structure of a digital company
03. Programming
- Programming fundamentals
- Python
- R
- SQL
- Combination of tools and cheat codes
04. Mathematics for analytics
- Algebra I
- Algebra II
- Descriptive statistics
- Inferential statistics
- Probability
05. Data analytics
- Data analytics concepts
- Exploratory Data Analysis (EDA)
- Visualization I: general concepts
- Visualization II: Power BI
- Data preprocessing
06. Data science
- Regression
- Ranking
- Time Series
- Clustering
- Best practices
07. Analytics for marketing
- Data driven strategy
- Google Analytics I
- Google Analytics II
- Google Tag Manager
- Google Looker Studio
08. Analytics for HR
- Big Data
- Machine Learning
- Power BI for HR
- People management through digital tools
- Analysis and information management platforms
09. Analytics for accounting and finance
- Fundamentals of financial accounting
- Economic analysis. Decision making
- Finance Fundamentals
- Finance and Business I
- Finance and Business II
10. Project Management
- Agile Methodologies
- Lean
- Kanban
- Scrum
- Design thinking
11. Innovation, artificial intelligence and security
- Disruptive environments and innovation
- IA and business strategy
- Data Capture: IoT & Robotics
- Cybersecurity
- Digital identity
12. Business Model Plan
- Business Model Plan (BMP)
Tools you will learn:







flexible modalities designed for you
Campus and modality
We adapt to your needs with quality training and the most flexible modalities to continue your development wherever and whenever you want. A modality designed to fit your circumstances and your professional moment.
The modality that best suits you
Partial scholarships available
Open call

Master in Business Analytics - Hybrid
Modality
Hybrid (Online + 2 weeks in Madrid)
Call for applications
October
Campus
Madrid
Duration
1 academic year
Program benefits
Why study the Master in Business Analytics of Esden?
Esden’s Master in Business Analytics offers comprehensive training that will provide you with the tools, knowledge, and experience you need to excel in your career.
Internships and job opportunities
At Esden Business School, we actively promote and guarantee internships for all students enrolled in the program in Spain. These internships range in duration from a minimum of three months to a maximum of six months.

Esden Business School has more than 700 agreements with prestigious companies that are leaders in their sector, such as:









Career opportunities for the Master in Business Analytics
Upon completion of our Master in Business Analytics, you will be prepared to open your way to a wide range of career opportunities.
This program provides not only the technical and strategic knowledge you need but also the leadership skills required to excel in an ever-evolving digital environment.
- Data Analyst
- Data Strategy Consultant
- Business Analytics Manager
- Data Science Specialist
- Innovation and IA Consultant
- Finance Manager with Focus on Data Analytics
- Business Analytics Project Management Specialist
- Data Architecture and Digital Enterprise Consultant
Employability
The most complete and up-to-date contents on Business Analytics
Professionals who want to open up in a future market
Who is this Master for ?
Our Master in Business Analytics is designed for professionals who want to lead the digital transformation in their organizations and stand out in an increasingly competitive business environment. The ideal profiles for this program include:
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- Professionals looking to advance their careers in data analysis, consulting, digital marketing, business intelligence, or product development.
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- Graduates from diverse fields who see data management as a clear and current opportunity to build a successful career in business.
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- Professionals who need to manage and control large volumes of information from multiple data sources or who want to implement analytics and predictive technologies in their companies.
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- Individuals seeking training in data analysis for management control departments or other business areas, especially marketing and sales, production, and operations.
Student testimonials
The experience of our students
At Esden Business School, we are proud to have more than 25 years of experience dedicated to training leaders and professionals who have left a significant mark on the business world.
Faculty
Master's Director
Paloma Fontanillo
Data-Driven Project Manager at Endesa, specializing in Data Science and Analytics.
Paloma Fontanillo holds degrees in Mathematics-Statistics and Economics. She is an expert in Data Science and Analytics, currently applying her expertise at Endesa to optimize processes and support decision-making.
Learn from the best specialists and industry experts.
All of our professors are experts in their fields, sharing knowledge drawn from real-world business experience. They bring real cases to the classroom with passion and proven teaching skills.
OPTIONAL INTERNATIONAL IMMERSIONS
Live international experiences with Esden
Technology Immersion Week - Dublin
Discover the latest trends in digital technology from Google, Meta, Mastercard, and Salesforce.
As an Esden student, you’ll have access to this exclusive program, taking you to the heart of the European technology ecosystem.
During one optional week*, you’ll enjoy an immersive experience combining hands-on learning, high-level networking, and a deep understanding of emerging trends in the digital world.
Immersion week at IMD - Switzerland
Experience a Unique, High-Quality Learning Opportunity
Students enrolled in this program can participate in a one-week immersion at IMD (International Institute for Management Development), one of the world’s most prestigious business schools.
Taught in English by IMD faculty, the program features practical sessions, case studies on innovative companies, and visits to leading Swiss technology firms. Upon completion, participants receive an IMD diploma
Student support
Partial scholarships for the Master in Business Analytics
If your application meets the program criteria, you may qualify for our scholarship program, which offers partial tuition exemptions. Our Scholarship Committee will evaluate your application and determine your eligibility.
Academic Excellence Scholarships
Rewarding students who demonstrate discipline, effort, and clear potential as future business leaders.
Career Path Scholarships
For professionals who have shown significant impact in their sectors through achievements, leadership, or valuable contributions.
Unemployment Grants
For unemployed professionals who wish to acquire new skills and improve their career prospects.
Entrepreneurship Scholarships
For entrepreneurs who have already launched a project or have a solid, viable plan to do so.
Esden Business School Expert Programs
Expert programs
Specialize in one of these 8 areas:
01. Expert in Fashion Business Management
- Fashion, trends, image and styling
- Product and operations management
- 360º commercial strategy: brand, retail and experience
- AI applied to the fashion industry
02. Expert in Events, Communication and PR
- Lifestyle and Fashion Events Organization and Communication Expert
- Expert in Organization and Communication of Sports Events.
- Expert in Organization and Communication of Gastronomic Events
- Ia applied to events organization, communication and PR
03. Expert in Digital Marketing and Applied AI
- Social Ads - Google Ads
- Data Driven Marketing
- UX and SEO
- Applied AI
04. Expert in Strategic Management of Luxury Brands
- Direction and management applied to Luxury
- The Consumer in the Luxury Industry
- Luxury Industry. Sectors 1
- AI applied to the Luxury Sector
05. Expert in Artificial Intelligence & Tech
- Artificial Intelligence and its Business Impact
- Generative Artificial Intelligence and its Business Impact I
- Generative Artificial Intelligence and its Business Impact II
- Project Management of AI Integration in the company.
06. Project Management Expert
- Introduction to Project Management
- Agile Project Management
- Tools and Certifications
- AI applied to Project Management
07. Expert in Human Resources & People Analytics
- The Power of Data: People Management and People Analytics
- Human Resources 4.0
- HR Insights Tool
- AI applied to HR & People Analytics
08. Expert in Hotel Management
- Integral Hotel Management
- Hotel Operations Management
- Restaurant Operations Management
- IA & RM. New technologies in Hospitality
REVERSE© la experiencia de aprendizaje en su máxima expresión
Metodología Reverse
El Master utiliza la Metodología Reverse© de Esden, que combina el trabajo en el aula con actividades fuera de ella. Este enfoque permite que los alumnos lleguen a clase con conocimientos previos, lo que optimiza la experiencia de aprendizaje y fomenta una mayor participación en las discusiones y actividades prácticas.
“Reverse®” asegura la formación en la excelencia frente a la mera transmisión de información
Esta metodología permite aprovechar al máximo el trabajo presencial para aprender a utilizar los conocimientos obtenidos enfrentándolo a decisiones empresariales reales.

Preparación
Asimilación de contenidos antes de las clases activas.
En clase
El profesor guía a los alumnos con preguntas y modera las discusiones.
Despues de clase
Los alumnos están preparados para tomar decisiones y resolver problemas laborales.
Diplomas
Qualifications and certificates
What will you receive upon completing the Master?
If you pass the program assessments and make the most of our services, you will see a transformative change in your resume, giving you a competitive edge in your career.
Degrees included with the Master

Master's Degree in Business Analytics
Esden Business School

Harvard Business Publishing Certified Training
Harvard Manage Mentor
Optional degrees

Dual Degree with the Universidad Europea de Vitoria
(Consult conditions)

Official Degree from Santander University
(Consult conditions)

IMD accreditation certificate
(Consult conditions)
Get informed and take the final step
Your future starts now.
Request information with
no obligation.
Our goal is your professional growth and transformation, so that you can lead change in an ever-changing environment.
Contact request.
Instituciones de prestigio
Alianzas y cooperación
ESDEN Business School ha creado a lo largo de estos 25 años una extensa red de alianzas y convenios basados en la cooperación académica, profesional, empresarial y en el empleo, basados en la mejora de la experiencia formativa y del servicio al alumno. De esta manera, podemos destacar cuatro tipos básicos de alianzas que establecemos:
- IMD International Institute for Management Development
- Instituto Marangonni
- EUNEIZ – Universidad Europea de Vitoria-Gasteiz
París Visión, LOEWE, GUCCI, Galería UFFICI, PITTI UOMO, Salvatore Ferragamo…
Contamos con un ecosistema de más de 400 empresas de múltiples tamaños y sectores que nos ayudan a conseguir nuestro objetivo de garantizar las prácticas y favorecer el empleo de nuestros alumnos, algunas de estas empresas son:
AMAZON, PWC, KPMG, INDITEX, GUCCI, ILUNION, NNT DATA, INDRA, GOOGLE, QUIRÓN…









