Master in
Digital Marketing &
Applied IA
Become one of the most sought-after profiles in the industry and master the key aspects of digital marketing in the new era of AI.
“In 2023, advertising investment in digital media in Spain exceeded €4.97 billion.” – Digital Media Advertising Investment Study 2024.
Tools you will learn:
Modalities
Part-time | Hybrid
Duration
1 academic year
Call for applications
March and October
Qualifications
Proprietary and Official Degrees
MASTER THE KEY ASPECTS OF DIGITAL MARKETING
About the program
Our Master in Digital Marketing & Applied AI is designed to train the leaders today’s market needs. Developed by experts in the digital sector, this program will prepare you to tackle current challenges and anticipate those of tomorrow, ensuring you can lead confidently in an ever-evolving digital environment.
Companies where our graduates work:
In this Master’s program, we don’t just equip you with essential knowledge—we help you develop a creative and visionary mindset that will set you apart in the marketplace.
An Innovative, Real-World Approach
Program content
This program has been designed by professionals with extensive experience in digital environments. It integrates all the qualities they themselves look for when hiring talent for the digital ecosystem.
You will learn essential skills required to work in any company, with hands-on training to ensure you can apply them confidently in practice.
1 academic year
12 Modules
60 ECTS credits
01. Company Strategy
- Strategy formulation
- Strategy planning and execution
- Competing in disruptive environments
- Business model migration
- Balanced Scorecard
02. Digital Advertising and Communication
- Digital media plan
- Digital advertising
- Programmatic advertising and RTB
- Affiliate Marketing
- Digital audio and podcasting
03. Social Networks and Social Ads
- Social networks
- Advertising on Meta
- Advertising on TikTok
- LinkedIn Advertising
- Influencer marketing
04. Marketing Automation and CRM
- Customer journey
- Growth marketing
- Inbound marketing and online reputation
- Customer data platform
- E-mail marketing
05. Google Ads
- Google Search
- Google Display
- Top-performing campaigns
- YouTube
- Remarketing in Google Ads
06. E-Commerce
- Building and launching an e-commerce site
- Marketplaces
- Digital payments
- UX for E-Commerce
- Artifcial Intelligence in E-Commerce
07. Data Driven Marketing
- Data Driven Strategy
- Google Analytics 4 (1)
- Google Analytics 4 (2)
- Google Tag Manager
- Google Looker Studio
08. Technology Marketing (MarTech)
- Technology
- Metaverse and Web3
- Blockchain
- Cybersecurity
- Internet of Things (IoT)
09. Mobile Marketing
- Mobile site design and usability
- Mobile applications
- Geolocation strategies
- Mobile advertising
- Mobile E-Commerce
10. UX and SEO
- Creation and structure of a web site
- User experience
- On-page SEO and Off-page SEO
- App Store Optimization (ASO)
- Conversion Rate Optimization (CRO)
11. IA/ChatGPT
- Text content creation
- Image generation with AI
- Video generation with AI
- Productive automation with AI
- Traffic acquisition with AI
12. Business Model Plan
- Business Model Plan (BMP)
Program Quality Ratings
28 students evaluated this program in the 2024 academic year, with outstanding scores (average /10):
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-Faculty: 8.8
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-Networking: 8.3
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- Content: 9.2
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- Course structure: 9.2
Tools you will learn:
Advanced Specializations Included
Esden’s Master in Digital Marketing & Applied AI not only gives you a solid foundation in the fundamentals of digital marketing but also allows you to specialize in key areas through advanced modules. These deepen your expertise in specific competencies, helping you stand out in the job market and enhance your professional profile.
Google Analytics
Receive a personalized certificate and a public profile page verifying your proficiency upon passing the exam.
Social Media Marketing (SMM)
Master the tools needed to create, manage, and optimize ad campaigns on Facebook, Instagram, LinkedIn, and TikTok.
Google Ads
Gain certification in essential areas such as fundamentals, search, display, and video advertising
E-Commerce
Learn to deliver an optimal online shopping experience—from building an online store to promotion and analysis.
Technology Immersion Week - Dublin
Discover the latest trends in digital technology from Google, Meta, Mastercard, and Salesforce.
As an Esden student, you will have the opportunity to access this exclusive program designed for our students that will take you to the heart of the European technological ecosystem. Check conditions depending on the modality of your interest.
For one week, on an optional basis, you will live an immersive experience that combines hands-on learning, high-level networking and a deep understanding of emerging trends in the digital world.
*Optional, with cost.
YOU WILL LEARN THE KEY ASPECTS OF DIGITAL MARKETING
Campus and modalities
We offer flexible study modes to suit your circumstances and professional goals.
Choose the modality that best fits your needs
Partial scholarships available
Open call
Master in Digital Marketing & Applied AI - Part Time
Modality
Part-time: Fridays and Saturdays (17 weekends)
Call for applications
March and October
Campus
Madrid
Duration
1 academic year
Partial scholarships available
Open call
Master in Digital Marketing & Applied AI - Hybrid
Modality
Hybrid (Online + 2 weeks in Madrid)
Call for applications
March and October
Campus
Madrid
Duration
1 academic year
*Dublin Digital & Tech
Program benefits
Why study the Master in Digital Marketing & Applied AI?
Esden’s Master in Digital Marketing & Applied AI offers you a comprehensive training that will provide you with the tools, knowledge and experiences you need to excel in your career.
Internships and job opportunities
At Esden Business School, we promote and guarantee internships to all students enrolled in the program in Spain. These internships range from a minimum of three months to a maximum of six months.
Esden Business School has over 700 agreements with prestigious companies that lead their sectors, such as:
Career opportunities for the Master in Digital Marketing & applied AI
Upon completion of our Master in Digital Marketing & Applied AI, you will be prepared to make your way into a wide range of career opportunities.
This program equips you with essential technical and strategic knowledge, as well as the leadership skills needed to thrive in an ever-evolving digital environment.
- Digital Marketing Manager
- Marketing and Communications Manager
- Brand Manager
- Product Manager
- Digital Marketing Consultant
- Community Manager
- Content Marketing Manager
- E-Commerce Specialist
Employability
You will specialize in the most demanded areas of Digital Marketing.
Esden’s Master in Digital Marketing & Applied AI not only offers you solid training in the basics of Digital Marketing, but also allows you to specialize in key areas: Social Media Marketing, Google Ads, Google Analytics and E-Commerce.
These modules are designed to deepen your expertise in specific competencies, helping you stand out in the job market and enhance your professional profile.
Professionals ready to lead in a future market
Who is this Master for?
Our Master in Digital Marketing & Applied AI is designed for professionals seeking to lead digital transformation in their organizations and excel in a highly competitive environment.
Ideal profiles include:
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- Entrepreneurs and business owners developing or managing businesses who want to acquire advanced digital marketing skills.
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- Graduates in fields like Communication or Business Administration seeking to expand their career opportunities.
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- Marketing professionals looking to update their skills and knowledge.
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- Professionals seeking a career change and wanting to explore the digital world.
Student testimonials
The experience of our students
At Esden Business School, we’re proud of more than 25 years dedicated to training leaders and professionals who have made a significant impact in the business world.
Faculty
Master's Director
Pablo Jimenez
Partner at Google Ads, founder of otromarketing.es and partner and co-founder of 1000informes.com
Learn from the Best Specialists and Industry Experts
“Our students have rated the faculty of this Master at 8.5/10.”
OPTIONAL INTERNATIONAL IMMERSIONS
Live exclusive international experiences with Esden
Immersion week at IMD - Switzerland
Experience a world-class training program
Students can participate in an international week at the International Institute for Management Development, one of the world’s most prestigious business schools.
Delivered in English by IMD faculty, the program includes practical sessions, case studies of innovative companies, and visits to Swiss technology leaders. Participants receive an IMD diploma upon completion.
Esden Business School Expert Programs
Expert programs
Specialize in one of these 8 areas:
01. Expert in Fashion Business Management
- Fashion, trends, image and styling
- Product and operations management
- 360º commercial strategy: brand, retail and experience
- AI applied to the fashion industry
02. Expert in Events, Communication and PR
- Lifestyle and Fashion Events Organization and Communication Expert
- Expert in Organization and Communication of Sports Events.
- Expert in Organization and Communication of Gastronomic Events
- Ia applied to events organization, communication and PR
03. Expert in Digital Marketing and Applied AI
- Social Ads - Google Ads
- Data Driven Marketing
- UX and SEO
- Applied AI
04. Expert in Strategic Management of Luxury Brands
- Direction and management applied to Luxury
- The Consumer in the Luxury Industry
- Luxury Industry. Sectors 1
- AI applied to the Luxury Sector
05. Expert in Artificial Intelligence & Tech
- Artificial Intelligence and its Business Impact
- Generative Artificial Intelligence and its Business Impact I
- Generative Artificial Intelligence and its Business Impact II
- Project Management of AI Integration in the company.
06. Project Management Expert
- Introduction to Project Management
- Agile Project Management
- Tools and Certifications
- AI applied to Project Management
07. Expert in Human Resources & People Analytics
- The Power of Data: People Management and People Analytics
- Human Resources 4.0
- HR Insights Tool
- AI applied to HR & People Analytics
08. Expert in Hotel Management
- Integral Hotel Management
- Hotel Operations Management
- Restaurant Operations Management
- IA & RM. New technologies in Hospitality
Student support
Partial scholarships for the Master in Digital Marketing & applied AI
If your application meets the program criteria, you may qualify for our
scholarship program, which offers partial tuition exemptions. Our Scholarship Committee will evaluate your application and determine your eligibility.
Available scholarships include:
Academic Excellence Scholarships
For students who demonstrate discipline and commitment as future business leaders.
Career Path Scholarships
Aimed at professionals who have demonstrated a significant impact in their sectors, either through achievements, outstanding leadership, or relevant contributions.
Unemployment Grants
It is aimed at professionals who are unemployed and wish to acquire new skills and improve their professional profile.
Entrepreneurship Scholarships
The grant is aimed at entrepreneurs who have already started their own project or who have a solid and viable plan to do so.
REVERSE© la experiencia de aprendizaje en su máxima expresión
Metodología Reverse
“Reverse®” asegura la formación en la excelencia frente a la mera transmisión de información
Esta metodología permite aprovechar al máximo el trabajo presencial para aprender a utilizar los conocimientos obtenidos enfrentándolo a decisiones empresariales reales.
Preparación
Asimilación de contenidos antes de las clases activas.
En clase
El profesor guía a los alumnos con preguntas y modera las discusiones.
Despues de clase
Los alumnos están preparados para tomar decisiones y resolver problemas laborales.
Diplomas
Qualifications and certificates
What will you receive upon successfully completing the Master?
Degrees Included with the Master:
Master's Degree in Digital Marketing & Applied AI
Esden Business School Certificate
Specialization diplomas
E-commerce, Social Media Marketing, Google Ads and Google Analytics
Harvard Business Publishing Certified Training
Harvard Manage Mentor
Optional degrees:
Dual Degree with the Universidad Europea de Vitoria
(Consult conditions)
Official Degree from Santander University
(Consult conditions)
IMD accreditation certificate
(Consult conditions)
Get informed and take the final step
Your future starts now.
Request information with
no obligation.
Our goal is your professional growth and transformation, so that you can lead change in an ever-changing environment.
Contact request.
Instituciones de prestigio
Alianzas y cooperación
ESDEN Business School ha creado a lo largo de estos 25 años una extensa red de alianzas y convenios basados en la cooperación académica, profesional, empresarial y en el empleo, basados en la mejora de la experiencia formativa y del servicio al alumno. De esta manera, podemos destacar cuatro tipos básicos de alianzas que establecemos:
- IMD International Institute for Management Development
- Instituto Marangonni
- EUNEIZ – Universidad Europea de Vitoria-Gasteiz
París Visión, LOEWE, GUCCI, Galería UFFICI, PITTI UOMO, Salvatore Ferragamo…
Contamos con un ecosistema de más de 400 empresas de múltiples tamaños y sectores que nos ayudan a conseguir nuestro objetivo de garantizar las prácticas y favorecer el empleo de nuestros alumnos, algunas de estas empresas son:
AMAZON, PWC, KPMG, INDITEX, GUCCI, ILUNION, NNT DATA, INDRA, GOOGLE, QUIRÓN…
