Digital Transformation
Digital Transformation for Innovation Program (PTDi)
Start now to take advantage of the Digital World, AI, Data, Agile Methodologies, etc., so you can make better use of your time, make your day-to-day life more productive and increase your income.
“80% of companies in Spain have problems hiring technology profiles” – KMPG
Qualification
Certificate Program
Method
100% Practical Program
Price
From €250 per month (4 monthly installments)
Call for applications
September 30, 2024
Companies where our students work
THE CHANGE
It is a 100% practical program . You will be part of an experience in which you will be able to obtain results from the first day.
The Company in the Digital Economy
In this module, students will learn about the digital economy, new business models, digital transformation in companies, change management and disruptive environments.
Transforming the Customer Experience
You will learn how to transform the customer experience in the digital era, addressing aspects such as customer knowledge, product management, and purchasing processes.
Innovation and Creativity Management
Students will learn innovation management and creativity, innovation control, Design Thinking, digital transformation, data and AI, and strategies for entrepreneurship.
Generative AI for High Productivity
Students will learn how to use generative AI to increase productivity, creating images and videos, mastering its use, discovering its secrets, and applying business solutions.
Data Driven Decision Making
Students will learn how to make data-driven decisions, mastering the Data-Driven approach, data analysis, Data Science, data visualization, storytelling, and business techniques.
Hands-on Learning
You will learn the keys to digital transformation with high-level experts who will share their secrets and productivity techniques. This will guide you toward the proper development of your capabilities.
You will learn with an innovative approach about the realities of business
Program content
This program has been designed and organized by professionals with extensive experience in digital environments, ensuring that it includes all the qualities they would expect from a candidate ready to thrive in the digital ecosystem
You will master the skills needed to work in any company, with practical training to ensure you feel confident applying them in real-world contexts.
3 Months
5 Modules
Consult ECTS
01. The Company in the Digital Economy (20h)
- Learn the key aspects of the Digital Economy
- Discover new business models
- Master digital transformation within the company
- Gain expertise in change management
- Understand disruptive environments
02. Transforming the Customer Experience (20h)
- Understand the customer in the new Digital Era
- Master Customer and Product Experience
- Analyze the information and decision-making process: 360º Marketing
- Optimize the purchase and delivery process: Payment and Logistics
- Transform the After-Sales Process and Channel Strategy
03. Innovation and Creativity Management ( 20h)
- Master Innovation and Creativity Management
- Learn to take control of innovation initiatives
- Study and apply Design Thinking
- Master Digital Transformation strategies
- Develop entrepreneurship strategies
04. Generative AI for High Productivity ( 25h)
- Achieve high productivity with Generative AI
- Learn to create images and videos with AI
- Master generative AI tools
- Uncover the full potential of AI solutions
- Learn to apply AI to solve real business challenges
05. Data Driven Decision Making (25h)
- Develop expertise in Data-Driven methodologies
- Learn advanced data analysis
- Master the fundamentals of Data Science
- Learn data visualization and storytelling
- Acquire essential business decision-making skills
Program benefits
Why choose this program?
Specialization
We believe in working on real cases—the best case in the world: YOURS. Every week, you’ll see progress in your own project by applying what you've learned in class.
Innovation
This program is for everyone, regardless of your starting point or where you want to go. Enjoy a learning journey that transforms your professional profile so the market recognizes your true potential.
100% Practical Program
Learn the keys to digital transformation strategy from experts sharing their productivity techniques. Gain direct access to mentors to resolve doubts and accelerate your learning.
Who is this program for?
This course is designed for those who feel they have fallen behind in technology—especially professionals aged 35 to 60 with valuable experience but facing a market that has left them behind. This program is exactly what you need to revitalize your talent.
Student testimonials
The experience of our students
At Esden Business School, we are proud of more than 25 years dedicated to training leaders and professionals who have made a significant impact on the business world.
Bonusable training
Program Pricing Options
FREE Plan
From 250€/month (4 months)
- Complete the course at your own pace with:
- 3 modules of exclusive and 100% actionable content.
- Over 15 step-by-step sessions from scratch
- Real and practical business cases
- Created and taught by 15+ specialists
- ESDEN Business School Certificate
- Validation option for Master’s credi
- Unlimited access to content for 9 monthsUnlimited access to content for 9 months.
- Access to a community of over 5,000 students
- Access to the ESDEN Talent and Employability ecosyste
- Methodology focused on decision-making and problem-solving
- Title: “Expert in Digital Transformation and Innovation”
MENTORED
From 272€/month (5 months)
Everything included in the Free Plan and in addition:
- Specific module on “AI for high productivity”.
- 1 additional exclusive, 100% actionable module
- 3 mentoring sessions with industry specialists
- 5 additional step-by-step sessions from scratch
- Real and practical business casesReal and practical cases.
- Multi-sector business solutions ready for implementation
- AI Resource Library
- WhatsApp group for follow-up and coworking
- Title: “Expert in Digital Transformation and Innovation. Minor in Artificial Intelligence”
FACE TO FACE Plan
From 280€/month (6 months)
Everything included in Free Plan plus:
- Specific module on “Data-Driven Decision Making
- 1 additional exclusive, 100% actionable module
- 2 face-to-face mentoring sessions
- 5 additional step-by-step sessions from scratch
- Real and practical business cases
- Training in advanced low-code analytics tools (no programming required)
- Multi-sector business solutions ready for implementation
- Personalized support developing your Digital Transformation Plan
- Title: “Expert in Digital Transformation and Innovation. Minor in Artificial Intelligence and Data”
Become certified as an expert
Qualifications and certificates
What will you receive upon successfully completing the program?
Certificates included with the program
Digital Transformation Program for Innovation Certificate (PTDi)
Esden Business School Certificate
Get informed and take the final step
Your future starts now.
Request information with
no obligation.
Our goal is your professional growth and transformation, so that you can lead change in an ever-changing environment.
- Ponzano 87, Madrid
- Henao 30A , Bilbao
- admisiones@esden.es
- 919 34 37 36
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