MBA
with Specialty
An MBA that adapts to your professional future.
At ESDEN Business School you not only study an MBA.You have the possibility of complementing it with a Specialization that allows you to deepen in the area that today’s market demands and differentiate your professional profile.
Modality
Full-time | Part-time | Hybrid
Duration
1 Academic Year
Call for applications
March and October
Qualifications
Own, Official and University Masters
ESDEN BUSINESS SCHOOL SPECIALTIES
Boost your Talent with an MBA with Specialization
The Specialties of Esden Business School are programs experiential that complement your MBA and allow you to delve deeper into a specific strategic area.
A practical and applied training oriented to the real challenges of the market, combining strategic vision, innovation and professional specialization.
YOU WILL LEARN KEY ASPECTS OF THE BUSINESS WORLD
About the program
In the current era,advances in areas such as technology and innovation have unleashed unprecedented opportunities for companies. However, it is crucial to recognize that this transformation is not only limited to tangible aspects; rather, it demands innovative skills from those who lead the company. It also demands a comprehensive reassessment of organizational structures in an ever-changing global marketplace.
In our Specialized MBA, we provide you with the keys to lead this change. With specializations in areas such as; “Digital Marketing & Applied AI”, “Project Management”, “Hotel Management”, “HR & People Analytics” and many more. We will equip you with the necessary tools to take you to the next level.
Companies where our graduates work:
Who are these programs for?
A training designed to continue growing and specializing with real impact.
Esden Alumni (former students)
Who wish to update themselves, keep learning and remain at the forefront with flexible and quality training, adapted to new professional needs.
Current students
Who want to complement their main Master’s program with focused specialization and enhance their employability.
Choose the specialty that complements your MBA
ESDEN Business School’s specialties are designed to be taken before, during or after the MBA and are perfectly integrated with your main course of study.
All of them follow a practical and experimental methodology, with a focus on real applications and direct contact with professionals in the sector.
Practical Workshops and Case Studies
Live sessions with working professionals
March and October calls
Prospecting and Design Thinking Methodology
We have 5 Specialties
Each specialty combines specific contents of the sector with a final applied project, developed over six months and guided by a common methodology of Foresight and Design Thinking.
01. Specialization in Events, Communication and PR
A specialty focused on understanding the event as a strategic tool for communication, branding and brand experience, integrating creativity, management, sustainability and technology.
Key Contents:
- The event as communication tools
- Event production: lighting, sound, scenery, organization, etc.
- Sustainability in events
- The lifestyle/fashion/sports/fashion/fashion/luxury event
- AI applied to the event industry
- Foresight and Design Thinking
02. Specialty in Project Management
A specialty oriented to lead projects with a strategic and agile approach, integrating planning, certifications, methodologies such as SCRUM and AI applied to optimize results, innovation and change management.
Key Contents:
- Introduction to Project Management
- Agile Project Management
- Tools and Certifications
- SCRUM Method
- AI Applied to Project Management
- Foresight and Design Thinking
03. Specialty in Strategic Management of Luxury Brands
A specialty focused on understanding the luxury universe as a business ecosystem, managing brands, key sectors and customer experience, integrating innovation, leadership, sustainability and global vision of the sector.
Key Contents:
- The Luxury Universe: Ecosystem and Industry Dynamics
- Luxury Brands: Marketing, Branding, Construction and Communication
- Major Luxury Sectors and their Strategic Keys
- Luxury Management: Innovation, Leadership and the Future
- AI Applied to the Luxury Industry
- Foresight and Design Thinking
04. Specialty in Marketing & Applied AI
A specialty oriented to design digital marketing strategies based on data, social networks and UX, integrating analytics, automation and applied AI to optimize campaigns, conversion and user experience.
Key Contents:
- Social Networks and Social Ads
- Google Ads
- Data Driven Marketing (Google Analytics)
- UX and SEO
- AI Applied to the Digital Marketing sector
- Foresight and Design Thinking
05. Specialization in AI for Strategic Management
A specialty oriented to lead business transformation with generative and advanced AI, integrating strategy, project management, people and data to make informed decisions and innovate business models.
Key Contents:
- Generative AI and Business Impact
- AI Integration Project Management
- Strategic Management in the era of AI
- People management integrated in IA
- Advanced AI
- Foresight and Design Thinking
You will learn with an innovative approach about the realities of business
Program content
The program has been conceived and organized by professionals with extensive professional experience in business environments, who have taken into account in its design all the qualities that they would require from a candidate to collaborate in tasks related to the digital ecosystem.
The Specialized MBA is a program that combines a block of MBA courses with those of the specialization that best suits your objectives:
- Digital Marketing & Applied AI
- Business Analytics
- Artificial Intelligence
- Luxury Industry
- Digital health (e-Health)
- Blockchain
- HR & People Analytics
- Tech
- Project Management
- Communication, Events and Public Relations
- Hotel Management
1 academic year
12 Modules
60 ECTS credits
01. Company Strategy
- Strategy formulation
- Strategy planning and execution
- Competing in disruptive environments
- Business model migration
02. Management Skills and HR
- People management
- Leadership techniques
- Design Thinking
- Public speaking and effective presentations
03. Marketing Management and Consumer Analysis
- Consumer behavior and satisfaction
- Market research
- Neuromarketing
- Strategic Marketing
- Branding and positioning
04. Digital Marketing Management
- Integral communication of the company
- Digital marketing fundamentals
- Social media and digital advertising media
- E-Commerce
05. Marketing Plan and Commercial Management
- Marketing plan
- Commercial address
- Sales techniques and sales team management
- Commercial negotiation techniques
06. Accounting
- Fundamentals of financial accounting
- Economic analysis and decision making I
- Economic analysis and decision making II
- Financial accounting
07. Finance
- Analysis of financial statements
- Operational and structural finance
- Preparation of budgets
- Venture capital
08. Operations Management and Management Control
- Operations addresses
- Management control
- Agile management.
- Business Analytics
09. Innovation
- Disruptive environments and innovation
- Digital transformation
- Big Data and Blockchain
- AI and business strategy
10. Sustainability in Organizations
- Corporate governance and sustainability
- Sustainability in operations
- ESG - Environmental, Social and Governance
- Ethical commitment in organizations
11. Entrepreneurship
- Entrepreneurship
- Creation and consolidation of companies
- Business skills
- Legislation and taxation
12. Business Model Plan
- Business Model Plan (BMP)
flexible modalities designed for you
Campus and modalities
We adapt to your needs with high-quality training and flexible options so you can continue developing your career wherever and whenever you want. Choose the format that best suits your situation and career stage.
Select the mode that best suits your needs
Partial scholarships available
Last vacancies
Specialized MBA - Full-Time
The Specialized MBA is a program that combines a block of MBA courses with those of the specialization that best suits your objectives.
Call for applications
October
Duration
9 meses + Proyecto fin de Master
Partial scholarships available
Last vacancies
Specialized MBA - Part Time
The Specialized MBA is a program that combines a block of MBA courses with those of the specialization that best suits your objectives.
Call for applications
March and October
Duration
9 meses + Proyecto fin de Master
Program benefits
Why study the MBA with Esden Specialty?
Esden’s MBA with Specialization offers you a comprehensive education that will provide you with the tools, knowledge and experience you need to excel in your career.
Internships and job opportunities
At Esden Business School we promote and guarantee internships to all students who attend the program in Spain. The duration ranges from a minimum of three months to a maximum of half a year.
Esden Business School has more than 700 agreements with prestigious companies leaders in their sector such as:
Career opportunities for the Specialized MBA
At the end of our Specialized MBA, you will be prepared to pursue a wide range of career opportunities.
This program provides you not only with the technical and strategic knowledge you need but also with the ability to lead in a constantly evolving digital environment. The outlets shown below are just a few examples and will vary depending on the specialization you choose.
- Strategy Director
- Marketing Manager
- Operations Director
-
Consultant at
Digital Transformation
- Human Resources Director
- Controller or Chief Financial Officer
- Innovation and Business Development Manager
- Startup Entrepreneur
Employability
You will acquire exclusive training by combining an MBA with the specialization of your choice.
Professionals who want to lead the market of the future
Who is this Master for?
Our MBA is designed for those professionals looking to lead the digital transformation in their organizations and stand out in an increasingly competitive business environment. Here are the ideal profiles for this program:
-
- Executives and managers with professional experience in their sector who want to update their skills and expand their career opportunities.
-
- Business owners or entrepreneurs looking to improve their management practices and stay current with industry trends.
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- University graduates with more than two years of experience and who, despite having the technical knowledge, wish to expand it.
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- Engineers and technical professionals who need to complement their expertise with strong business management skills.
Student testimonials
Our Students’ Experiences
At Esden Business School, we are proud to have more than 30 years of experience dedicated to training leaders and professionals who have left a significant mark on the business world.
Faculty
Master's Director
Juan Carlos Fociños
Experienced General Manager in the sports industry. Expert in event planning, sports management, coaching, and strategic planning.
OPTIONAL INTERNATIONAL IMMERSIONS
Live exclusive international experiences with Esden
Technology Immersion Week - Dublin
Discover the latest trends in digital technology from Google, Meta, Mastercard, and Salesforce.
As an Esden student, you’ll have access to this exclusive program, taking you to the heart of the European technology ecosystem.
During one optional week*, you’ll enjoy an immersive experience combining hands-on learning, high-level networking, and a deep understanding of emerging trends in the digital world.
Immersion week at EHL (École hôtelière de Lausanne) - Switzerland
Learn the essential aspects of the hospitality industry.
As an Esden student, you’ll have access to this exclusive program designed just for you.
EHL Group is the global benchmark for education, innovation, and consulting in the hospitality sector (restaurants, hotels, tourism, etc.). You’ll have the opportunity to learn how to manage distribution channels, design effective marketing strategies, and develop leadership skills through hands-on activities.
Immersion week at IMD - Switzerland
Live a unique, high-quality learning experience
Students can participate in an international week at the International Institute for Management Development, one of the world’s most prestigious business schools.
The program, taught in English by IMD faculty, includes hands-on sessions, case studies of innovative companies, and visits to leading Swiss technology companies. A diploma from IMD is awarded upon completion.
Student support
Partial scholarships for the Specialized MBA
If your application meets the program criteria, you may qualify for our scholarship program, which offers partial tuition exemptions. Our Scholarship Committee will evaluate your application and determine your eligibility. Our scolarships are the following:
Academic Excellence Scholarships
Rewarding students who demonstrate discipline, effort, and clear potential as future business leaders.
Career Path Scholarships
For professionals who have shown significant impact in their sectors through achievements, leadership, or valuable contributions.
Unemployment Grants
For unemployed professionals who wish to acquire new skills and improve their career prospects.
Entrepreneurship Scholarships
The grant is aimed at entrepreneurs who have already started their own project or who have a solid and viable plan to do so.
REVERSE© la experiencia de aprendizaje en su máxima expresión
Metodología Reverse
“Reverse®” asegura la formación en la excelencia frente a la mera transmisión de información
Esta metodología permite aprovechar al máximo el trabajo presencial para aprender a utilizar los conocimientos obtenidos enfrentándolo a decisiones empresariales reales.
Preparación
Asimilación de contenidos antes de las clases activas.
En clase
El profesor guía a los alumnos con preguntas y modera las discusiones.
Despues de clase
Los alumnos están preparados para tomar decisiones y resolver problemas laborales.
Diplomas
Qualifications and certificates
What will you get once you successfully complete the MBA?
Degrees included with the MBA
Master in Business Administration
Esden Business School Certificate
Specialty Degree in the chosen area
Esden Business School Certificate
Higher Diploma in Foresight and Design Thinking
Esden Business School Certificate
Optional degrees:
Double Degree with the Universidad Europea de Vitoria
(Consult conditions)
Official Degree from Santander University
(Consult conditions)
Istituto Marangoni Accreditation Certificate
(Consult conditions)
IMD Certificate of Accreditation
(Consult conditions)
EHL Certificate of Accreditation
(Consult conditions)
Get informed and take the final step
Your future starts now.
Request information with
no obligation.
Our goal is your professional growth and transformation, so that you can lead change in an ever-changing environment.
Contact form
Prestigious institutions
Alliances and cooperation
ESDEN Business School has created throughout these 30 years an extensive network of alliances and agreements based on academic, professional, business and employment cooperation, based on improving the training experience and student service. In this way, we can highlight four basic types of alliances that we establish:
- IMD International Institute for Management Development
- Marangonni Institute
- EUNEIZ – European University of Vitoria-Gasteiz
Paris Vision, LOEWE, GUCCI, UFFICI Gallery, PITTI UOMO, Salvatore Ferragamo…
We have an ecosystem of more than 400 companies of multiple sizes and sectors that help us achieve our goal of guaranteeing internships and promoting the employment of our students, some of these companies are:
AMAZON, PWC, KPMG, INDITEX, GUCCI, ILUNION, NNT DATA, INDRA, GOOGLE, QUIRÓN…
