Master's Degree in
IA for Business Management
Discover the Master where you will learn how to apply
Artificial Intelligence to Business Management and Strategy.
“ AI will not replace people, but people who know how to use it will replace those who don’t.”
Tools you will learn:
Modality
Part-time | Hybrid
Duration
1 Academic Year
Start date
March and October
Qualifications
Proprietary and Official Degrees
A safe investment for the future business
About the program
Companies where our graduates work:
n this Master’s, we will not only provide you with the necessary knowledge but also guide you in developing a creative and visionary mindset that will set you apart in the market.
This master's degree empowers professionals to stay relevant and competitive.
Program content
This program has been designed and organized by professionals with extensive experience in digital environments, ensuring that it includes all the qualities they would expect from a candidate ready to thrive in the digital ecosystem
You will master the skills needed to work in any company, with practical training to ensure you feel confident applying them in real-world contexts.
1 academic year
12 Modules
60 ECTS credits
01. Fundamentals of Artificial Intelligence
- Introduction to Artificial Intelligence.
- Evolution and history of AI.
- Impact of AI on leadership and management.
- Areas of AI application in companies.
- Limitations and challenges of AI in the enterprise environment.
02. Generative Artificial Intelligence and its business impact
- Introduction to generative AI.
- Creation of text contents.
- Image creation with generative AI.
- Video creation with generative AI.
- Development of AI-integrated chatbots.
03. Generative Artificial Intelligence and its business impact (II)
- Creating presentations with AI tools.
- Machine translation through AI.
- Photo restoration and enhancement with AI.
- AI-assisted music composition.
- Optimizing professional profiles and CVs with AI.
04. Data Driven Companies
- Data-Driven Culture.
- Data governance.
- Data Driven decision making.
- Data visualization and storytelling.
- Data visualization with Tableau and Qlik.
05. Project Management for AI Integration in Companies
- Characteristics of Digital Companies I.
- Characteristics of Digital Companies II.
- Launching AI integration into business processes.
- The importance of change management in IA initiatives.
- Impact assessment and measurement of success in IA projects
06. Strategic Management in the Age of Artificial Intelligence
- AI for market and competition analysis.
- AI in business strategy formulation
- Data analysis for strategic decision making
- Optimization of business models through AI
- Simulation of future scenarios with artificial intelligence.
07. Sales and Marketing Management using AI
- Customer segmentation with AI.
- Automating personalized marketing campaigns with AI.
- Sentiment analysis and the role of generative AI.
- Personalizing the customer experience with AI.
- Predictive marketing and anticipation of customer needs.
08. People Management integrating AI
- AI in talent selection and recruitment.
- Predictive analytics for employee retention.
- Optimizing training plans through AI.
- AI in performance evaluation.
- Automating HR management with AI.
09. Business Finance with Artificial Intelligence
- Automated financial analysis with AI.
- Predicting financial risk with AI models.
- Optimizing treasury management with AI.
- Automating accounting and auditing processes with AI.
- AI in strategic financial planning.
10. AI and Cybersecurity
- Cybersecurity training and awareness with AI.
- Impact of AI on cyber risk management.
- AI in incident response
- Privacy policies and ethics in AI use for cybersecurity.
- The future of AI-driven cybersecurity.
11. The challenges of AI in the future
- Emerging trends in AI.
- AI and sustainability.
- Key legislation and regulation.
- Ethics in Artificial Intelligence use.
- The future of leadership with AI.
12. Master's Thesis Project
- Master's Thesis Project (MTP)
Tools you will learn:
Advanced programs included in the Master
Esden’s Master in Artificial Intelligence for Business Management not only provides you with a solid grounding in AI fundamentals but also allows you to specialize in key areas through advanced modules.
These modules are designed to deepen your knowledge of specific competencies, setting you apart in the labor market and enhancing your professional profile.
Project Management for AI Integration in Organizations
Master the methodologies needed to lead projects that integrate and adopt Artificial Intelligence in companies.
Auditing for ethical and regulatory use of AI
Ensure ethical and regulatory compliance in AI use, aligning technology with international standards and norms.
YOU WILL LEARN THE KEY ASPECTS OF THE IA
Campus and modalities
We adapt to your needs with high-quality training and flexible modalities to support your professional development wherever and whenever you choose.
Select the mode that best suits your needs
Partial scholarships available
Open call
Master in Artificial Intelligence for Business Management - Part Time
Modality
Part-time: Fridays and Saturdays (17 weekends)
Call for applications
March and October
Campus
Madrid
Duration
1 academic year
Partial scholarships available
Open call
Master in Artificial Intelligence for Business Management - Hybrid
Modality
Hybrid (Online + 2 weeks in Madrid)
Call for applications
March and October
Campus
Madrid
Duration
1 academic year
Program benefits
Why study the Master in IA for Business Management?
By the end of the program, you will be able to identify, evaluate, and prioritize strategic opportunities to apply Artificial Intelligence in various business contexts, maximizing its positive impact on decision-making and organizational success.
Internships and job opportunities
At Esden Business School, we promote and guarantee internships to all students who complete the program in Spain. Internship durations range from a minimum of three months to a maximum of six months.
Esden Business School maintains over 700 agreements with prestigious companies in the sector.
Career opportunities for the Master's in AI for Business Management
Upon completing our Master in Artificial Intelligence for Business Management, you will be ready to access a wide range of career opportunities.
This program provides you not only with the technical and strategic knowledge you need but also with the ability to lead in a constantly evolving digital environment.
- Director of Strategy and Digital Transformation
- Business AI Consultant
- AI Ethics and Regulation Specialist
- Automated Operations Manager
- Digital Transformation Consultant
- Technology and AI Project Manager
- Predictive Marketing Manager
Employability
You will learn how to apply AI in business strategies
You will learn to apply AI in business strategies, transforming key processes, making informed decisions, and boosting your organization’s competitiveness.
Throughout the program, you will learn to identify high-impact areas where AI can add value, make data-driven decisions, and design innovative solutions to enhance your organization’s competitive edge in an increasingly digital world
Professionals who want to lead the market of the future
Who is this Master for?
This Master’s program is aimed at professionals currently in or aspiring to management positions, providing them with training that enhances their opportunities for growth.
-
- Professionals in management who currently hold or aim for strategic roles, seeking to strengthen their career prospects through advanced AI training.
-
- Executives and strategic managers wanting to integrate AI into their business decisions, optimizing processes and boosting competitiveness.
-
- Professionals from fields such as business management, strategic consulting, marketing, finance, or data analysis, looking to acquire practical AI skills.
-
- Professionals with no previous AI experience seeking a strong foundation to apply in business roles and advance into leadership positions.
Student testimonials
Our Students’ Experiences
At Esden Business School, we are proud to have more than 27 years of experience dedicated to training leaders and professionals who have left a significant mark on the business world.
Faculty
Master's Director
Maricé Sánchez-Macián
Founder of Befoun IA and expert in digital transformation and AI, with over 20 years of experience leading major projects at companies such as Vithas, Redexis, Quirónsalud, and IBM.
An expert in AI applied to business and education, Maricé has over two decades of experience in Digital Transformation and Information Systems. As founder of Befoun IA, she leads the development of AI integration strategies for business management.
OPTIONAL INTERNATIONAL IMMERSIONS
Live exclusive international experiences with Esden
All Esden students gain exclusive access to a series of international immersions. During these intensive weeks, you will visit leading companies, participate in strategic projects, and explore international markets. *Optional, please consult conditions.
Technology Immersion Week - Dublin
Discover the latest trends in digital technology from Google, Meta, Mastercard, and Salesforce.
As an Esden student, you’ll have access to this exclusive program, taking you to the heart of the European technology ecosystem.
For one week, on an optional basis, you will live an immersive experience that combines hands-on learning, high-level networking and a deep understanding of emerging trends in the digital world.
Immersion week at IMD - Switzerland
Live a unique, high-quality learning experience
Students can participate in an international week at the International Institute for Management Development, one of the world’s most prestigious business schools.
The program, taught in English by IMD faculty, includes hands-on sessions, case studies of innovative companies, and visits to leading Swiss technology companies. A diploma from IMD is awarded upon completion.
Student support
Partial scholarships for the Master's in AI for Business Administration
If your application is accepted and you meet the required conditions, you will be eligible for our scholarship program, which offers a partial tuition fee waiver.
Academic Excellence Scholarships
Rewarding students who demonstrate discipline, effort, and clear potential as future business leaders.
Career Path Scholarships
For professionals who have shown significant impact in their sectors through achievements, leadership, or valuable contributions.
Unemployment Grants
For unemployed professionals who wish to acquire new skills and improve their career prospects.
Entrepreneurship Scholarships
The grant is aimed at entrepreneurs who have already started their own project or who have a solid and viable plan to do so.
Esden Business School Expert Programs
Expert programs
Specialize in one of these 8 areas:
01. Expert in Fashion Business Management
- Fashion, trends, image and styling
- Product and operations management
- 360º commercial strategy: brand, retail and experience
- AI applied to the fashion industry
02. Expert in Events, Communication and PR
- Lifestyle and Fashion Events Organization and Communication Expert
- Expert in Organization and Communication of Sports Events.
- Expert in Organization and Communication of Gastronomic Events
- Ia applied to events organization, communication and PR
03. Expert in Digital Marketing and Applied AI
- Social Ads - Google Ads
- Data Driven Marketing
- UX and SEO
- Applied AI
04. Expert in Strategic Management of Luxury Brands
- Direction and management applied to Luxury
- The Consumer in the Luxury Industry
- Luxury Industry. Sectors 1
- AI applied to the Luxury Sector
05. Expert in Artificial Intelligence & Tech
- Artificial Intelligence and its Business Impact
- Generative Artificial Intelligence and its Business Impact I
- Generative Artificial Intelligence and its Business Impact II
- Project Management of AI Integration in the company.
06. Project Management Expert
- Introduction to Project Management
- Agile Project Management
- Tools and Certifications
- AI applied to Project Management
07. Expert in Human Resources & People Analytics
- The Power of Data: People Management and People Analytics
- Human Resources 4.0
- HR Insights Tool
- AI applied to HR & People Analytics
08. Expert in Hotel Management
- Integral Hotel Management
- Hotel Operations Management
- Restaurant Operations Management
- IA & RM. New technologies in Hospitality
REVERSE© la experiencia de aprendizaje en su máxima expresión
Metodología Reverse
“Reverse®” asegura la formación en la excelencia frente a la mera transmisión de información
Esta metodología permite aprovechar al máximo el trabajo presencial para aprender a utilizar los conocimientos obtenidos enfrentándolo a decisiones empresariales reales.
Preparación
Asimilación de contenidos antes de las clases activas.
En clase
El profesor guía a los alumnos con preguntas y modera las discusiones.
Despues de clase
Los alumnos están preparados para tomar decisiones y resolver problemas laborales.
Diplomas
Qualifications and certificates
What will you receive upon completing the Master?
Degrees Included with the Master:
Master's Degree in AI for Business Management
Esden Business School Certificate
Specialization diplomas
Project Management for the integration and adoption of AI in organizations // Auditing for the ethical and regulatory use of AI
Harvard Business Publishing Certified Training
Harvard Manage Mentor
Optional degrees:
Double Degree with the Universidad Europea de Vitoria
(Consult conditions)
IMD accreditation certificate
(Consult conditions)
Get informed and take the final step
Your future starts now.
Request information with
no obligation.
Our goal is your professional growth and transformation, so that you can lead change in an ever-changing environment.
Contact request.
Instituciones de prestigio
Alianzas y cooperación
ESDEN Business School ha creado a lo largo de estos 25 años una extensa red de alianzas y convenios basados en la cooperación académica, profesional, empresarial y en el empleo, basados en la mejora de la experiencia formativa y del servicio al alumno. De esta manera, podemos destacar cuatro tipos básicos de alianzas que establecemos:
- IMD International Institute for Management Development
- Instituto Marangonni
- EUNEIZ – Universidad Europea de Vitoria-Gasteiz
París Visión, LOEWE, GUCCI, Galería UFFICI, PITTI UOMO, Salvatore Ferragamo…
Contamos con un ecosistema de más de 400 empresas de múltiples tamaños y sectores que nos ayudan a conseguir nuestro objetivo de garantizar las prácticas y favorecer el empleo de nuestros alumnos, algunas de estas empresas son:
AMAZON, PWC, KPMG, INDITEX, GUCCI, ILUNION, NNT DATA, INDRA, GOOGLE, QUIRÓN…
