Master's Degree in
IA for Business Management
Discover the Master where you will learn how to apply
Artificial Intelligence to Business Management and Strategy.
“AI will not replace people, but people who know how to use it will replace those who don’t.”
Tools you will learn:
Modalities
Part-time | Hybrid
Duration
1 academic year
Announcements
March and October
Qualifications
Own, Official and University Masters
A safe bet for the future business
About the program
Companies where our students work:
In this Master we will not only equip you with the necessary knowledge, but we will also guide you to acquire a creative and visionary mindset that sets you apart from the market.
this master's degree enables professionals to stay relevant and competitive.
Program content
The program has been conceived and organized by professionals with extensive professional experience in digital environments who have taken into account in its design all the qualities that they would require from a candidate to collaborate in tasks related to the digital ecosystem.
You will learn the skills that will be required to work in any company, and we will train you in their practical use, so that you will be familiar with them and comfortable working with them.
1 academic year
12 Modules
60 ECTS credits
01. Fundamentals of Artificial Intelligence
- Introduction to Artificial Intelligence.
- Evolution and history of AI.
- Impact of AI on leadership and management.
- Areas of application of AI in companies.
- Limitations and challenges of AI in the enterprise environment.
02. Generative Artificial Intelligence and its business impact
- Introduction to generative AI.
- Creation of text contents.
- Image creation with generative AI.
- Video creation with generative AI.
- Creation of chatbot with integrated AI.
03. Generative Artificial Intelligence and its business impact (II)
- Creation of presentations through AI tools
- Machine translation through AI.
- Photo restoration and enhancement with AI.
- AI-assisted music composition.
- Optimization of professional profiles and CVs with AI.
04. Data Driven Companies
- Data Driven.
- Data governance.
- Data Driven decision making.
- Data visualization and storytelling.
- Data visualization with Tableau and Qlik.
05. Project Management of Artificial Intelligence Integration in the company.
- Characteristics of Digital Companies I.
- Characteristics of Digital Companies II.
- Launching the integration of AI into business processes.
- The importance of change management in IA initiatives
- Impact assessment and measurement of success in IA projects
06. Strategic Management in the Age of Artificial Intelligence
- AI for market and competition analysis.
- IA in the formulation of business strategies.
- Data analysis for strategic decision making
- Optimization of business models through AI
- Simulation of future scenarios with artificial intelligence.
07. Sales and Marketing Management using AI
- Customer segmentation through AI.
- Automating personalized marketing campaigns with AI
- What is sentiment analysis and how can generative AI participate in it?
- Personalization of customer experience through AI
- Predictive marketing and anticipation of customer needs
08. People Management integrating AI
- AI in the selection and recruitment of talent.
- Predictive analytics for employee retention.
- Optimization of training plans through AI
- IA in the evaluation of job performance.
- Automation of human resources management with AI.
09. Business Finance with Artificial Intelligence
- Automated financial analysis using AI.
- Financial risk prediction with AI models
- Optimization of treasury management with AI.
- Automation of accounting and auditing processes with AI.
- AI in strategic financial planning
10. AI and Cybersecurity
- Cybersecurity and AI training and awareness.
- Impact of AI on cyber risk management.
- AI in security incident response.
- Privacy policies and ethics in the use of AI for cybersecurity.
- The future of AI-driven cybersecurity.
11. The challenges of AI in the future
- Emerging trends in AI.
- AI and sustainability.
- Main legislation and regulation.
- Ethics in the use of Artificial Intelligence.
- The leadership of the future.
12. Master's Thesis Project
- Master's Thesis (TFM)
Tools you will learn:
Superior programs included in the Master
Esden’s Master in Artificial Intelligence for Business Management not only gives you a solid grounding in the basics of AI, but also allows you to specialize in key areas through our advanced programs.
These advanced modules are designed to deepen your knowledge of specific competencies, differentiating you in the labor market and enhancing your professional profile.
Project management for the integration of AI in organizations.
Master the necessary methodologies to lead projects of integration and adoption of Artificial Intelligence in organizations.
Auditing for ethical and regulatory use of AI
Ensures ethical and regulatory compliance in the use of AI, aligning technology with international norms and standards.
YOU WILL LEARN THE KEY ASPECTS OF THE IA
Campus and modalities
We adapt to your needs with quality training and the most flexible modalities to continue your development wherever and whenever you want. Two modalities designed to fit your circumstances and your professional moment.
Select the mode that best suits your needs
Partial scholarships available
Open call
Master in Artificial Intelligence for Business Management - Part Time
Study mode
Part-time: Fridays and Saturdays (17 weekends)
Call for applications
March and October
Campus
Madrid
Duration
1 academic year
Partial scholarships available
Open call
Master in Artificial Intelligence for Business Management - Hybrid
Study mode
Hybrid (Online + 2 weeks in Madrid)
Call for applications
March and October
Campus
Madrid
Duration
1 academic year
Program benefits
Why study the Master in IA for Business Management?
At the end of the program, you will be able to identify, evaluate and prioritize strategic opportunities to apply Artificial Intelligence in various business contexts, maximizing the positive impact and benefits of these technologies in business decision making.
Internships and job opportunities
At Esden Business School we promote and guarantee internships to all students who attend the program in Spain. The duration ranges from a minimum of three months to a maximum of half a year.
Esden Business School has more than 700 agreements with prestigious companies that are leaders in their sector, such as:
Career opportunities for the Master's in AI for Business Management
Upon completion of our Master in Artificial Intelligence for Business Management, you will be prepared to open your way to a wide range of career opportunities.
This program provides you not only with the necessary technical and strategic knowledge, but also with the ability to lead in a constantly evolving digital environment .
- Director of Strategy and Digital Transformation
- Business AI Consultant
- AI Ethics and Regulation Specialist
- Automated Operations Manager
- Digital Transformation Consultant
- Technology and AI Project Manager
- Predictive Marketing Manager
Employability
You will learn how to apply AI in business strategies
You will understand how to apply Artificial Intelligence to transform key processes, make informed decisions and improve your organization’s competitiveness.
Throughout the program, you will learn to identify high-impact areas where AI can generate value, make informed data-driven decisions and design innovative solutions that boost your organization’s competitiveness in an increasingly digitized business environment.
Professionals who want to open up in a future market.
Who is this Master for ?
This Master is aimed both at professionals who currently occupy managerial positions and those who aspire to reach them, offering them a training that enhances their growth opportunities.
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- Professionals in management areas who currently occupy strategic positions or aspire to reach them, seeking to enhance their growth opportunities through advanced training in artificial intelligence.
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- Executives and strategic managers interested in integrating artificial intelligence into their business decisions, optimizing processes and strengthening the competitiveness of their organizations.
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- Profiles from different areas such as business management, strategic consulting, marketing, finance or data analysis, interested in acquiring skills in applied artificial intelligence.
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- Professionals with no previous experience in artificial intelligence who are looking for a solid foundation to apply in their business roles and advance into leadership positions.
Student testimonials
The experience of our students
At Esden Business School, we are proud to have more than 27 years of experience dedicated to training leaders and professionals who have left a significant mark on the business world.
Faculty
Master's Director
Maricé Sánchez-Macián
Founder of Befoun IA and expert in digital transformation and AI. More than 20 years of experience leading key projects in companies such as Vithas, Redexis, Quirónsalud and IBM.
Expert in Artificial Intelligence applied to business and teaching, with more than 20 years of experience in Digital Transformation and Information Systems. Founder of Befoun IA, she leads the development of Artificial Intelligence integration strategies for its application to Management.
OPTIONAL DIVES
Live international experiences with Esden
All Esden students will have exclusive access to a series of international immersions. During these intensive weeks, you will visit leading companies, participate in strategic projects and get to know international markets. *Optional, please consult conditions.
Technology Immersion Week in Dublin
Discover the latest trends in digital from Google, Meta, Mastercard and Salesforce.
As an Esden student, you will have the opportunity to access this exclusive program designed for our students that will take you to the heart of the European technological ecosystem.
For one week, on an optional basis, you will live an immersive experience that combines hands-on learning, high-level networking and a deep understanding of emerging trends in the digital world.
Immersion week at IMD (Switzerland)
Live a unique and high quality training experience.
All students in this program will have the option to spend an international week at the International Institute for Management Development, one of the most exclusive and prestigious business schools in the world.
The program, taught by IMD faculty in English, includes practical sessions, case studies of innovative companies and visits to Swiss technology companies. Upon completion, a diploma from IMD will be awarded.
Student aids
Partial scholarships for the Master's in AI for Business Administration
If your application is suitable for the Master and you meet any of the necessary conditions, you will be able to access our scholarship program. The scholarship is an exemption of a percentage of the price of the Master. Our Scholarship Committee will be in charge of analyzing your file and resolving your application. Our scholarships are as follows:
Academic Excellence Scholarships
This scholarship seeks to reward those who, through their discipline and effort, are projected as future leaders in the business world.
Career Path Scholarships
Aimed at professionals who have demonstrated a significant impact in their sectors, either through achievements, outstanding leadership, or relevant contributions.
Unemployment Grants
It is aimed at professionals who are unemployed and wish to acquire new skills and improve their professional profile.
Entrepreneurship Scholarships
The grant is aimed at entrepreneurs who have already started their own project or who have a solid and viable plan to do so.
ESDEN BUSINESS SCHOOL EXPERTS
Expert programs
Specialize and redefine your professional profile. A program only for students and alumni looking to expand their training with a hyper-specialization with real impact and focused on the AI applied to their sector.
Specialize in one of these 8 areas:
01. Expert in Fashion Business Management
- Fashion, trends, image and styling
- Product and operations management
- 360º commercial strategy: brand, retail and experience
- AI applied to the fashion industry
02. Expert in Events, Communication and PR
- Lifestyle and Fashion Events Organization and Communication Expert
- Expert in Organization and Communication of Sports Events.
- Expert in Organization and Communication of Gastronomic Events
- Ia applied to events organization, communication and PR
03. Expert in Digital Marketing and Applied AI
- Social Ads - Google Ads
- Data Driven Marketing
- UX and SEO
- Applied AI
04. Luxury Industry Expert
- Direction and management applied to Luxury
- The Consumer in the Luxury Industry
- Luxury Industry. Sectors 1
- AI applied to the Luxury Sector
05. Expert in Artificial Intelligence & Tech
- Artificial Intelligence and its Business Impact
- Generative Artificial Intelligence and its Business Impact I
- Generative Artificial Intelligence and its Business Impact II
- Project Management of AI Integration in the company.
06. Project Management Expert
- Introduction to Project Management
- Agile Project Management
- Tools and Certifications
- AI applied to Project Management
07. Expert in Human Resources & People Analytics
- The Power of Data: People Management and People Analytics
- Human Resources 4.0
- HR Insights Tool
- AI applied to HR & People Analytics
08. Expert in Hotel Management
- Integral Hotel Management
- Hotel Operations Management
- Restaurant Operations Management
- IA & RM. New technologies in Hospitality
REVERSE© la experiencia de aprendizaje en su máxima expresión
Metodología Reverse
“Reverse®” asegura la formación en la excelencia frente a la mera transmisión de información
Esta metodología permite aprovechar al máximo el trabajo presencial para aprender a utilizar los conocimientos obtenidos enfrentándolo a decisiones empresariales reales.
Preparación
Asimilación de contenidos antes de las clases activas.
En clase
El profesor guía a los alumnos con preguntas y modera las discusiones.
Despues de clase
Los alumnos están preparados para tomar decisiones y resolver problemas laborales.
Diplomas
Qualifications and certificates
What will you get once you successfully complete the Master?
Titles included with the Master
Master's Degree in AI for Business Management
Esden Business School
Specialization diplomas
Project Management for the integration and adoption of AI in organizations // Auditing for the ethical and regulatory use of AI
Harvard Business Publishing Certified Training
Harvard Manage Mentor
Optional titles
Double Degree with the Universidad Europea de Vitoria
(Consult conditions)
IMD accreditation certificate
(Consult conditions)
Get informed and take the final step
Your future, now.
Request information with
no obligation.
Our goal is your professional growth and transformation, so that you can lead change in an ever-changing environment.
Contact form
Instituciones de prestigio
Alianzas y cooperación
ESDEN Business School ha creado a lo largo de estos 25 años una extensa red de alianzas y convenios basados en la cooperación académica, profesional, empresarial y en el empleo, basados en la mejora de la experiencia formativa y del servicio al alumno. De esta manera, podemos destacar cuatro tipos básicos de alianzas que establecemos:
- IMD International Institute for Management Development
- Instituto Marangonni
- EUNEIZ – Universidad Europea de Vitoria-Gasteiz
París Visión, LOEWE, GUCCI, Galería UFFICI, PITTI UOMO, Salvatore Ferragamo…
Contamos con un ecosistema de más de 400 empresas de múltiples tamaños y sectores que nos ayudan a conseguir nuestro objetivo de garantizar las prácticas y favorecer el empleo de nuestros alumnos, algunas de estas empresas son:
AMAZON, PWC, KPMG, INDITEX, GUCCI, ILUNION, NNT DATA, INDRA, GOOGLE, QUIRÓN…
