Master in
Digital Marketing &
applied AI
Become one of the most demanded profiles by companies and master the key aspects of digital marketing in the new era of AI.
“In 2023, advertising investment in digital media in Spain exceeded 4,970 million euros” – Digital Media Advertising Investment Study 2024.
Tools you will learn:
Modalities
Part-time | Hybrid
Duration
1 academic year
Call for applications
March and October
Qualifications
Own, Official and University Masters
YOU WILL LEARN THE KEY ASPECTS OF DIGITAL MARKETING
About the program
Our Master in Digital Marketing & Applied AI has been designed to train the leaders today’s marketplace needs. Driven by experts in the digital sector, this program will equip you to meet today’s challenges and anticipate tomorrow’s, ensuring you can lead with confidence in an ever-changing digital environment.
Companies where our students work:
In this Master we will not only equip you with the necessary knowledge, but we will also guide you to acquire a creative and visionary mindset that sets you apart from the market.
You will learn with an innovative approach about the reality of companies
Program content
The program has been conceived and organized by professionals with extensive professional experience in digital environments who have taken into account in its design all the qualities that they would require from a candidate to collaborate in tasks related to the digital ecosystem.
You will learn the skills that will be required to work in any company, and we will train you in their practical use, so that you will be familiar with them and comfortable working with them.
9 Months
12 Modules
60 ECTS credits
01. Company Strategy
- Strategy formulation
- Strategy planning and execution
- Competing in disruptive environments
- Business model migration
- Balance Score Card
02. Digital Advertising and Communication
- Digital media plan
- Digital advertising
- Programmatic advertising and RTB
- Affiliate Marketing
- Digital audio and podcasting
03. Social Networks and Social Ads
- Social networks
- Advertising in Meta
- Advertising in TikTok
- LinkedIn Advertising
- Influencer marketing
04. Marketing Automation and CRM
- Customer journey
- Growth marketing
- Inbound marketing and online reputation
- Customer data platform
- E-mail marketing
05. Google Ads
- Google Search
- Google Display
- Top-performing campaigns
- YouTube
- Remarketing in Google Ads
06. E-Commerce
- Creation and launch of an E-Commerce
- Marketplaces
- Digital payments
- UX for E-Commerce
- Artifcial Intelligence in E-Commerce
07. Data Driven Marketing
- Data Driven Strategy
- Google Analytics 4 (1)
- Google Analytics 4 (2)
- Google Tag Manager
- Google Looker Studio
08. Technology Marketing (MarTech)
- Technology
- Metaverse and Web3
- Blockchain
- Cybersecurity
- Internet of Things (IoT)
09. Mobile Marketing
- Mobile site design and usability
- Mobile applications
- Geolocation strategies
- Mobile advertising
- Mobile E-Commerce
10. UX and SEO
- Creation and structure of a web site
- User experience
- On-page SEO and Off-page SEO
- ASO
- Conversion Rate Optimization (CRO)
11. IA/ChatGPT
- Creation of text content
- Image creation with IAG
- Video creation with IAG
- Productive automation with AI
- Traffic attraction with IAG
12. Business Model Plan
- Master's Thesis (TFM)
Ratings supporting program quality
The students who have evaluated this program are 28 during the 2024 academic year, with excellent grades (on average over /10):
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-Claustro: 8.8
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-Networking: 8.3
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- Contents: 9.2
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- Course structure: 9.2
Tools you will learn:
Superior programs included in the Master
Esden’s Master in Digital Marketing & Applied AI not only provides you with a solid grounding in the fundamentals of digital marketing, but also allows you to specialize in key areas through our advanced programs. These advanced modules are designed to deepen your knowledge of specific competencies, differentiating you in the labor market and enhancing your professional profile.
Google Analytics
Upon passing the test, you will receive a personalized certificate and a public profile page attesting to your proficiency in digital analytics and Google Analytics.
Social Media Marketing (SMM)
It provides you with the necessary tools to create, manage and optimize advertising campaigns on social networks such as Facebook, Instagram, LinkedIn or TikTok.
Google Ads
This advanced program will prepare you to become certified in key areas such as Google Ads fundamentals, search, display and video advertising.
E-Commerce
Offering a clear shopping experience is essential. You will cover new ways to buy online, how an online store works, and how to promote and analyze it.
Technology Immersion Week in Dublin
Discover the latest trends in digital from Google, Meta, Mastercard and Salesforce.
As an Esden student, you will have the opportunity to access this exclusive program designed for our students that will take you to the heart of the European technological ecosystem. Check conditions depending on the modality of your interest.
For one week, on an optional basis, you will live an immersive experience that combines hands-on learning, high-level networking and a deep understanding of emerging trends in the digital world.
*Optional, with cost.
YOU WILL LEARN THE KEY ASPECTS OF DIGITAL MARKETING
Campus and modalities
We adapt to your needs with quality training and the most flexible modalities to continue your development wherever and whenever you want. Two modalities designed to fit your circumstances and your professional moment.
Select the mode that best suits your needs
Partial scholarships available
Open call
Master in Digital Marketing & Applied AI - Part-time
Modality
Part-time: Fridays and Saturdays (17 weekends)
Call for applications
March and October
Campus
Madrid
Duration
1 academic year
Partial scholarships available
Open call
Master in Digital Marketing & Applied AI - Hybrid
Modality
Hybrid (Online + 2 weeks in Madrid)
Call for applications
March and October
Campus
Madrid
Duration
1 academic year
*Dublin Digital & Tech
Program benefits
Why study the Master in Digital Marketing & Applied AI?
Esden’s Master in Digital Marketing & Applied AI offers you a comprehensive training that will provide you with the tools, knowledge and experiences you need to excel in your career.
Internships and job opportunities
At Esden Business School we promote and guarantee internships to all students who attend the program in Spain. The duration ranges from a minimum of three months to a maximum of half a year.
Esden Business School has more than 700 agreements with prestigious companies that are leaders in their sector, such as:
Career opportunities for the Master in Digital Marketing & applied AI
Upon completion of our Master in Digital Marketing & Applied AI, you will be prepared to make your way into a wide range of career opportunities.
This program provides you not only with the necessary technical and strategic knowledge, but also with the ability to lead in a constantly evolving digital environment .
- Digital Marketing Manager
- Marketing and Communications Manager
- Brand Manager
- Product Manager
- Digital Marketing Consultant
- Community Manager
- Content Marketing Manager
- E-Commerce Specialist
Employability
You will specialize in the most demanded areas of Digital Marketing.
Esden’s Master in Digital Marketing & Applied AI not only offers you solid training in the basics of Digital Marketing, but also allows you to specialize in key areas: Social Media Marketing, Google Ads, Google Analytics and E-Commerce.
These advanced modules are designed to deepen your knowledge of specific competencies, differentiating you in the labor market and enhancing your professional profile.
Professionals who want to open up in a future market.
Who is this Master for ?
Our Master in Digital Marketing & Applied AI is designed for those professionals looking to lead the digital transformation in their organizations and stand out in an increasingly competitive business environment. Here are the ideal profiles for this program:
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- Entrepreneurs and business owners who are developing or managing their businesses and want to acquire digital marketing skills.
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- Graduates from different areas such as Communication or Business Administration, among others, who seek to expand their opportunities.
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- Marketing professionals who already work in the marketing area and wish to update their skills and knowledge.
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- Professionals looking for a career change and to explore the digital world.
Student testimonials
The experience of our students
At Esden Business School, we are proud to have more than 25 years of experience dedicated to training leaders and professionals who have left a significant mark on the business world.
Faculty
Master's Director
Pablo Jimenez
Partner at Google Ads, founder of otromarketing.es and partner and co-founder of 1000informes.com
Learn from the best specialists and experts in the industry.
“Our students have rated the faculty of this Master with an average of 8.5/10”.
OPTIONAL DIVES
Live international experiences with Esden
Immersion week at IMD (Switzerland)
Live a unique and high quality training experience.
All students in this program will have the option to spend an international week at the International Institute for Management Development, one of the most exclusive and prestigious business schools in the world.
The program, taught by IMD faculty in English, includes practical sessions, case studies of innovative companies and visits to Swiss technology companies. Upon completion, a diploma from IMD will be awarded.
ESDEN BUSINESS SCHOOL EXPERTS
Expert programs
Specialize and redefine your professional profile. A program only for students and alumni looking to expand their training with a hyper-specialization with real impact and focused on the AI applied to their sector.
Specialize in one of these 8 areas:
01. Expert in Fashion Business Management
- Fashion, trends, image and styling
- Product and operations management
- 360º commercial strategy: brand, retail and experience
- AI applied to the fashion industry
02. Expert in Events, Communication and PR
- Lifestyle and Fashion Events Organization and Communication Expert
- Expert in Organization and Communication of Sports Events.
- Expert in Organization and Communication of Gastronomic Events
- Ia applied to events organization, communication and PR
03. Expert in Digital Marketing and Applied AI
- Social Ads - Google Ads
- Data Driven Marketing
- UX and SEO
- Applied AI
04. Luxury Industry Expert
- Direction and management applied to Luxury
- The Consumer in the Luxury Industry
- Luxury Industry. Sectors 1
- AI applied to the Luxury Sector
05. Expert in Artificial Intelligence & Tech
- Artificial Intelligence and its Business Impact
- Generative Artificial Intelligence and its Business Impact I
- Generative Artificial Intelligence and its Business Impact II
- Project Management of AI Integration in the company.
06. Project Management Expert
- Introduction to Project Management
- Agile Project Management
- Tools and Certifications
- AI applied to Project Management
07. Expert in Human Resources & People Analytics
- The Power of Data: People Management and People Analytics
- Human Resources 4.0
- HR Insights Tool
- AI applied to HR & People Analytics
08. Expert in Hotel Management
- Integral Hotel Management
- Hotel Operations Management
- Restaurant Operations Management
- IA & RM. New technologies in Hospitality
Student aids
Partial scholarships for the Master in Digital Marketing & applied AI
If your application is suitable for the Master and you meet any of the necessary conditions, you will be able to access our scholarship program. The scholarship is an exemption of a percentage of the price of the Master. Our Scholarship Committee will be in charge of analyzing your file and resolving your application. Our scholarships are as follows:
Academic Excellence Scholarships
This scholarship seeks to reward those who, through their discipline and effort, are projected as future leaders in the business world.
Career Path Scholarships
Aimed at professionals who have demonstrated a significant impact in their sectors, either through achievements, outstanding leadership, or relevant contributions.
Unemployment Grants
It is aimed at professionals who are unemployed and wish to acquire new skills and improve their professional profile.
Entrepreneurship Scholarships
The grant is aimed at entrepreneurs who have already started their own project or who have a solid and viable plan to do so.
REVERSE© la experiencia de aprendizaje en su máxima expresión
Metodología Reverse
“Reverse®” asegura la formación en la excelencia frente a la mera transmisión de información
Esta metodología permite aprovechar al máximo el trabajo presencial para aprender a utilizar los conocimientos obtenidos enfrentándolo a decisiones empresariales reales.
Preparación
Asimilación de contenidos antes de las clases activas.
En clase
El profesor guía a los alumnos con preguntas y modera las discusiones.
Despues de clase
Los alumnos están preparados para tomar decisiones y resolver problemas laborales.
Diplomas
Qualifications and certificates
What will you get once you successfully complete the Master?
Degrees included with the Master
Master's Degree in Digital Marketing & Applied AI
Esden Business School
Specialization diplomas
E-commerce, Social Media Marketing, Google Ads and Google Analytics
Harvard Business Publishing Certified Training
Harvard Manage Mentor
Optional degrees
Double Degree with the Universidad Europea de Vitoria
(Consult conditions)
Official Degree from Santander University
(Consult conditions)
IMD accreditation certificate
(Consult conditions)
Get informed and take the final step
Your future, now.
Request information with
no obligation.
Our goal is your professional growth and transformation, so that you can lead change in an ever-changing environment.
Contact request.
Instituciones de prestigio
Alianzas y cooperación
ESDEN Business School ha creado a lo largo de estos 25 años una extensa red de alianzas y convenios basados en la cooperación académica, profesional, empresarial y en el empleo, basados en la mejora de la experiencia formativa y del servicio al alumno. De esta manera, podemos destacar cuatro tipos básicos de alianzas que establecemos:
- IMD International Institute for Management Development
- Instituto Marangonni
- EUNEIZ – Universidad Europea de Vitoria-Gasteiz
París Visión, LOEWE, GUCCI, Galería UFFICI, PITTI UOMO, Salvatore Ferragamo…
Contamos con un ecosistema de más de 400 empresas de múltiples tamaños y sectores que nos ayudan a conseguir nuestro objetivo de garantizar las prácticas y favorecer el empleo de nuestros alumnos, algunas de estas empresas son:
AMAZON, PWC, KPMG, INDITEX, GUCCI, ILUNION, NNT DATA, INDRA, GOOGLE, QUIRÓN…
