Master's Degree in
Communication, Events and PR
Master the art of experiential marketing and turn every event into an unforgettable experience for your audience.
“The events sector moves around 6.9 billion euros in Spain” – AEVEA – Agencias de Eventos Españolas Asociadas (AEVEA)
Modalities
Part Time | Hybrid
Duration
1 academic year
Call for applications
March, June and October
Qualifications
Own, Official and University Masters
LEARN THE KEY ASPECTS OF THE EVENT INDUSTRY
About the program
This Master will bring you closer to the sector and you will be prepared to organize events in all its forms. Experiential marketing (or “face-to-face”) has experienced unstoppable growth in recent years.
Events can establish a real emotional connection with customers, engage audiences in authentic brand experiences, and enable true engagement.
Companies where our students work:
The Master in Communication, Events and PR, works by considering the event as a strategic tool of our Communication Plan linked to important aspects such as its impact on the business.
You will learn about the current needs of the sector with an innovative approach.
Program content
The program has been conceived and organized by professionals with extensive professional experience in environments related to Communication, Events and Public Relations, who have taken into account in its design all the qualities that they would require from a candidate.
You will learn the skills that will be required to work in any company, and we will train you in their practical use, so that you will be familiar with them and comfortable working with them.
9 Months
12 Modules
60 ECTS credits
01. Communication at the Service of the Brand
- Marketing and communication: the new challenges
- Brand management
- Integral brand communication
- PR Strategy
- Digital communication strategy
02. Events in the Service of Communication
- The event as a communication tool
- Sponsorship and sponsoring
- Event planning
- Production of the event
- Protocol
03. Budget Management and ROI Measurement
- Event Evaluation/ROI Measurement
- Communication and leadership in event marketing.
- Finance for Dircoms
- Budget management of the communication plan
- Agency budget management
04. Digitalization of the Events Company
- Digital transformation. The new era
- Strategic marketing (I). Inbound marketing on/off
- Strategic marketing (II). Outbound marketing. Advertising
- Data as a strategic value in our event
- E-commerce: beyond a website. Marketing and e-commerce
05. Luxury Brands
- Introduction to the world of luxury
- Communication management in luxury brands
- Branding in luxury
- Product and brand policy in the fashion industry
- Events and Innovation in Luxury Brands. NFTs and Metaverse
06. Innovation and Design Thinking
- Innovation and creativity
- Design Thinking
- Lean Startup
- Entrepreneurship - entrepreneurship
- Disruptive environments AI and automation
07. Lifestyle and Fashion Events
- Approach
- Preproduction
- Production
- Postproduction
- Analysis of results
08. Sporting Events
- Approach
- Preproduction
- Production
- Postproduction
- Analysis of results
09. Events Gastronomy
- Approach
- Preproduction
- Production
- Postproduction
- Analysis of results
10. Customer Service Events
- Street events
- Film events
- Musical events
- Tech events
- MICE events (meetings, incentives, conferences and events)
11. Event Production
- Lighting
- Sound
- Scenography/interior design
- Social events
- Event communication
12. Business Model Plan
- Final Master's Project (PFM)
Ratings supporting program quality
The number of students who have evaluated this program is 58 during the 2024 academic year, with excellent grades (on average over /10):
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- Cloister: 8.0
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- Networking: 8.7
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- Contents: 9.3
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- Course structure: 8.8
flexible modalities designed for you
Campus and modalities
We adapt to your needs with quality training and the most flexible modalities to continue your development wherever and whenever you want. Two modalities designed to fit your circumstances and your professional moment.
Select the mode that best suits your needs
Partial scholarships available
Last vacancies
Master in Communication, Events and PR - Part Time
Modality
Part Time: Fridays and Saturdays (17 weekends)
Call for applications
March and October
Campus
Madrid
Duration
1 academic year
Partial scholarships available
Last vacancies
Master in Communication, Events and PR - Hybrid
Modality
Hybrid (Online + 2 weeks in Madrid)
Call for applications
March, June and October
Campus
Madrid
Duration
1 academic year
Program benefits
Why study the Master in Communication, Events and PR of Esden?
Esden’s Master in Communication, Events and PR offers you comprehensive training that will provide you with the tools, knowledge and experience you need to excel in your career.
Internships and job opportunities
At Esden Business School we promote and guarantee internships to all students who attend the program in Spain. The duration ranges from a minimum of three months to a maximum of half a year.
Esden Business School has more than 700 agreements with prestigious companies leaders in their sector such as:
Career opportunities for the Master in Communication, Events and PR
At the end of our Master’s program, you will be prepared to open your way to a wide range of professional opportunities.
This program provides you not only with the necessary technical and strategic knowledge, but also with the ability to lead in a constantly evolving environment .
- Executive Director of Events
- Protocol Specialist
- Event Organizer
- Event Producer
- Brand Communication Manager
- Communications Director
- Communication Agency Director
- Director of Public Relations
Employability
Specialized programs that will make a difference in your profile
Our specialized programs are designed to enrich your professional profile and equip you with key skills in areas such as Luxury Brand Management, Design Thinking, Event Protocol and ROI Fundamentals. These specializations will prepare you to lead innovative and high-impact projects in the field of communication, events and public relations.
Professionals who want to open up in a future market.
Who is this Master for ?
The Master in Communication, Events and PR is aimed at people looking to improve the image, strategy and communication of their brand. The following are the ideal profiles for this program:
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- Professionals looking for new fields of activity in this sector, either to work for others or to set up their own business.
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- Graduates from different areas of any branch who want to specialize in the events sector.
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- People interested in working in communication and public relations agencies, media agencies and media centers, press offices, etc.
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- Professionals looking for a career change and to explore the world of events.
Student testimonials
The experience of our students
At Esden Business School, we are proud to have more than 25 years of experience dedicated to training leaders and professionals who have left a significant mark on the business world.
Faculty
Master's Director
Javier Rodríguez Laiz
Journalist with more than 20 years of experience in the media in executive positions leading work teams.
Expert in digital transformation, communication and content creation in print and digital media. Specialized in consulting, team building and technology applied to communication.
OPTIONAL DIVES
Live international experiences with Esden
Immersion week at EHL (École hôtelière de Lausanne) - Switzerland
Learn the key aspects of the hospitality industry.
As an Esden student, you will have the opportunity to access this exclusive program designed for our students.
EHL Group is the global reference in education, innovation and consulting for the hospitality sector (restaurants, hotels, tourism, etc.). You will have the option to learn how to manage distribution channels and design effective marketing while acquiring leadership skills through hands-on activities.
Immersion week at IMD (Switzerland)
Live a unique and high quality training experience.
All students in this program will have the option to spend an international week at the International Institute for Management Development, one of the most exclusive and prestigious business schools in the world.
The program, taught by IMD faculty in English, includes practical sessions, case studies of innovative companies and visits to Swiss technology companies. Upon completion, a diploma from IMD will be awarded.
ESDEN BUSINESS SCHOOL EXPERTS
Expert programs
Specialize and redefine your professional profile. A program only for students and alumni looking to expand their training with a hyper-specialization with real impact and focused on the AI applied to their sector.
Specialize in one of these 8 areas:
01. Expert in Fashion Business Management
- Fashion, trends, image and styling
- Product and operations management
- 360º commercial strategy: brand, retail and experience
- AI applied to the fashion industry
02. Expert in Events, Communication and PR
- Lifestyle and Fashion Events Organization and Communication Expert
- Expert in Organization and Communication of Sports Events.
- Expert in Organization and Communication of Gastronomic Events
- Ia applied to events organization, communication and PR
03. Expert in Digital Marketing and Applied AI
- Social Ads - Google Ads
- Data Driven Marketing
- UX and SEO
- Applied AI
04. Luxury Industry Expert
- Direction and management applied to Luxury
- The Consumer in the Luxury Industry
- Luxury Industry. Sectors 1
- AI applied to the Luxury Sector
05. Expert in Artificial Intelligence & Tech
- Artificial Intelligence and its Business Impact
- Generative Artificial Intelligence and its Business Impact I
- Generative Artificial Intelligence and its Business Impact II
- Project Management of AI Integration in the company.
06. Project Management Expert
- Introduction to Project Management
- Agile Project Management
- Tools and Certifications
- AI applied to Project Management
07. Expert in Human Resources & People Analytics
- The Power of Data: People Management and People Analytics
- Human Resources 4.0
- HR Insights Tool
- AI applied to HR & People Analytics
08. Expert in Hotel Management
- Integral Hotel Management
- Hotel Operations Management
- Restaurant Operations Management
- IA & RM. New technologies in Hospitality
Student aids
Partial scholarships for the Master in Communication, Events and Public Relations
If your application is suitable for the Master and you meet any of the necessary conditions, you will be able to access our scholarship program. The scholarship is an exemption of a percentage of the price of the Master. Our Scholarship Committee will be in charge of analyzing your file and resolving your application. Our scholarships are as follows:
Academic Excellence Scholarships
This scholarship seeks to reward those who, through their discipline and effort, are projected as future leaders in the business world.
Career Path Scholarships
Aimed at professionals who have demonstrated a significant impact in their sectors, either through achievements, outstanding leadership, or relevant contributions.
Unemployment Grants
It is aimed at professionals who are unemployed and wish to acquire new skills and improve their professional profile.
Entrepreneurship Scholarships
The grant is aimed at entrepreneurs who have already started their own project or who have a solid and viable plan to do so.
REVERSE© la experiencia de aprendizaje en su máxima expresión
Metodología Reverse
“Reverse®” asegura la formación en la excelencia frente a la mera transmisión de información
Esta metodología permite aprovechar al máximo el trabajo presencial para aprender a utilizar los conocimientos obtenidos enfrentándolo a decisiones empresariales reales.
Preparación
Asimilación de contenidos antes de las clases activas.
En clase
El profesor guía a los alumnos con preguntas y modera las discusiones.
Despues de clase
Los alumnos están preparados para tomar decisiones y resolver problemas laborales.
Diplomas
Qualifications and certificates
What will you get once you successfully complete the Master?
Titles included with the Master
Master's Degree in Communication, Events and PR
Esden Business School
Specialization diplomas
Luxury Brands, Protocol, Design Thinking and ROI Fundamentals.
Harvard Business Publishing Certified Training
Harvard Manage Mentor
Optional titles
Double Degree with the Universidad Europea de Vitoria
(Consult conditions)
Official Degree from Santander University
(Consult conditions)
IMD accreditation certificate
(Consult conditions)
Get informed and take the final step
Your future, now.
Request information with
no obligation.
Our goal is your professional growth and transformation, so that you can lead change in an ever-changing environment.
Contact request.
Instituciones de prestigio
Alianzas y cooperación
ESDEN Business School ha creado a lo largo de estos 25 años una extensa red de alianzas y convenios basados en la cooperación académica, profesional, empresarial y en el empleo, basados en la mejora de la experiencia formativa y del servicio al alumno. De esta manera, podemos destacar cuatro tipos básicos de alianzas que establecemos:
- IMD International Institute for Management Development
- Instituto Marangonni
- EUNEIZ – Universidad Europea de Vitoria-Gasteiz
París Visión, LOEWE, GUCCI, Galería UFFICI, PITTI UOMO, Salvatore Ferragamo…
Contamos con un ecosistema de más de 400 empresas de múltiples tamaños y sectores que nos ayudan a conseguir nuestro objetivo de garantizar las prácticas y favorecer el empleo de nuestros alumnos, algunas de estas empresas son:
AMAZON, PWC, KPMG, INDITEX, GUCCI, ILUNION, NNT DATA, INDRA, GOOGLE, QUIRÓN…
