Master's Degree in
Communication, Events and PR
Master the art of experiential marketing and turn every event into an unforgettable experience for your audience.
“The events sector moves around €6.9 billion annually in Spain” – AEVEA (Agencias de Eventos Españolas Asociadas)
Modality
Part-time | Hybrid
Duration
1 Academic Year
Call for applications
March, June and October
Qualifications
Proprietary and Official Degrees
LEARN THE ESSENTIAL ASPECTS OF THE EVENT INDUSTRY
About the program
This Master’s program will immerse you in the events sector and prepare you to organize events in all their forms. Experiential marketing—also known as “face-to-face marketing”—has seen unstoppable growth in recent years.
Events create real emotional connections with customers, engage audiences in authentic brand experiences, and enable genuine engagement.
Companies where our graduates work:
The Master in Communication, Events and PR treats events as a strategic tool within the overall Communication Plan, recognizing their significant impact on business outcomes.
You will gain a deep understanding of the sector’s current needs through an innovative and practical approach.
Program content
This program has been designed by professionals with extensive experience in Communication, Events, and Public Relations, ensuring that all the essential qualities needed for success in these fields are covered.
You will master the skills needed to work in any company, with practical training to ensure you feel confident applying them in real-world contexts.
1 academic year
12 Modules
60 ECTS credits
01. Communication at the Service of the Brand
- Introduction to communication as a business function.
- Brand management.
- Integrated marketing communication.
- PR.
- Digital communication.
02. The Event as a Communication Tool
- Introduction of the event.
- Official protocol in Spain and internationally.
- Event organization techniques.
- Corporate sustainability.
- Business protocol.
03. Innovation, Creativity and Strategy
- Innovation and creativity.
- Design Thinking
- Strategic thinking in events.
- Leadership applied to events.
- Your personal brand.
04. Event Production
- Preproduction.
- Production.
- Postproduction.
- Scenography/ephemeral architecture
- Trade fairs and networking.
05. Budget Management and ROI Measurement
- Event evaluation/ROI measurement.
- Budget management of the communication plan.
- Agency budget management.
- Sponsorship and sponsoring.
- Other forms of financing.
06. Digital Transformation in the Events Industry
- Digital transformation. The new era.
- Strategic marketing (I). Inbound marketing on/off
- Strategic marketing (II). Outbound marketing. Advertising and on/off communication
- Data as a strategic value in our event, in our project.
- Artificial Intelligence applied to events.
07. Luxury Brands
- Introduction to the world of luxury.
- Communication management in luxury brands.
- Branding in luxury.
- Product and brand policy in the fashion industry.
- Innovation in luxury brand events.
08. Lifestyle and fashion events
- Focus.
- Preproduction.
- Production.
- Postproduction.
- Analysis of results.
09. Sports Events
- Focus.
- Preproduction.
- Production.
- Postproduction.
- Analysis of results.
10. MICE Events (Meetings, Incentives, Conferences and Exhibitions)
- Focus.
- Preproduction.
- Production.
- Postproduction.
- Events with a social purpose.
11. Cultural Events
- Shows.
- Film events.
- Musical events.
- Exhibitions.
- Gastronomic events.
12. Business Model Plan
- Business idea.
- Business model.
- Marketing and operations plan.
- Preparation of the plan.
- Entrepreneurship - Entrepreneurship.
Program Quality Ratings
58 students evaluated this program during the 2024 academic year, giving it excellent scores (average over /10):
-
- Faculty: 8.0
-
- Networking: 8.7
-
- Contents: 9.3
-
- Course structure: 8.8
flexible modalities designed for you
Campus and modalities
We adapt to your needs with high-quality training and flexible modalities to support your professional development wherever and whenever you choose.
Select the mode that best suits your needs
Partial scholarships available
Last vacancies
Master in Communication, Events and PR - Part Time
Modality
Part-time: Fridays and Saturdays (17 weekends)
Call for applications
March and October
Campus
Madrid
Duration
1 academic year
Partial scholarships available
Last vacancies
Master in Communication, Events and PR - Hybrid
Modality
Hybrid (Online + 2 weeks in Madrid)
Call for applications
March, June and October
Campus
Madrid
Duration
1 academic year
Program benefits
Why study the Master in Communication, Events and PR of Esden?
Esden’s Master in Communication, Events and PR offers you a comprehensive training that will give you the tools, knowledge and experience you need to excel in your career.
Internships and job opportunities
At Esden Business School we promote and guarantee internships to all students who attend the program in Spain. The duration ranges from a minimum of three months to a maximum of half a year.
Esden Business School has more than 700 agreements with prestigious companies leaders in their sector such as:
Career opportunities with the Master in Communication, Events and PR
At the end of our Master’s program, you will be prepared to open your path to a wide range of professional opportunities.
This program provides not only the technical and strategic knowledge you need, but also the ability to lead in a constantly evolving environment.
- Executive Events Director
- Protocol Specialist
- Event Organizer
- Event Producer
- Brand Communication Manager
- Communications Director
- Communication Agency Director
- Public Relations Director
Employability
Specialized programs to enhance your profile
Professionals who want to lead the market of the future
Who is this Master for?
The Master in Communication, Events and PR is designed for those who want to improve the image, strategy, and communication of their brand. Ideal profiles for this program include:
-
- Professionals looking to enter new fields within the sector, whether to work for others or start their own business.
-
- Graduates from any discipline who want to specialize in the events sector.
-
- Individuals interested in working in communication and public relations agencies, media agencies, media centers, press offices, etc.
-
- Professionals seeking a career change and wanting to explore the world of events.
Student testimonials
Our Students’ Experiences
At Esden Business School, we are proud of more than 25 years dedicated to training leaders and professionals who have made a significant impact on the business world.
Faculty
Master's Director
Olalla Jiménez Olalde
Law graduate with a specialization in business law and a postgraduate degree in Protocol Management and Event Organization. Entrepreneur, teacher and passionate about the world of events...
Entrepreneur. With more than 25 years of experience leading corporate and institutional event projects of national and international scope. Her career combines entrepreneurial vision, academic rigor and passion for training new generations of professionals.
OPTIONAL INTERNATIONAL IMMERSIONS
Live exclusive international experiences with Esden
Immersion week at EHL (École hôtelière de Lausanne) - Switzerland
Learn the essential aspects of the hospitality industry.
As an Esden student, you’ll have access to this exclusive program designed specifically for our students
EHL Group is the global benchmark in education, innovation, and consulting for the hospitality sector (restaurants, hotels, tourism, etc.). You will have the chance to learn how to manage distribution channels and design effective marketing strategies while developing leadership skills through hands-on activities.
Immersion week at IMD - Switzerland
Live a unique, high-quality learning experience
Students can participate in an international week at the International Institute for Management Development, one of the world’s most prestigious business schools.
The program, taught in English by IMD faculty, includes hands-on sessions, case studies of innovative companies, and visits to leading Swiss technology companies. A diploma from IMD is awarded upon completion.
Esden Business School Expert Programs
Expert programs
Specialize in one of these 8 areas:
01. Expert in Events, Communication and PR
- Lifestyle and Fashion Events Organization and Communication Expert
- Expert in Organization and Communication of Sports Events.
- Expert in Organization and Communication of Gastronomic Events
- Ia applied to events organization, communication and PR
02. Expert in Digital Marketing and Applied AI
- Social Ads - Google Ads
- Data Driven Marketing
- UX and SEO
- Applied AI
03. Expert in Strategic Management of Luxury Brands
- Direction and management applied to Luxury
- The Consumer in the Luxury Industry
- Luxury Industry. Sectors 1
- AI applied to the Luxury Sector
04. Expert in Artificial Inteligence
- Generative Artificial Intelligence and its Business Impact
- Sales and Marketing Management using AI
- Business Finance with AI
- The Challenges of AI in the Future
05. Expert in Tech
- Artificial Intelligence and its Business Impact
- Generative Artificial Intelligence and its Business Impact I
- Generative Artificial Intelligence and its Business Impact II
- Project Management of AI Integration in the company.
06. Project Management Expert
- Introduction to Project Management
- Agile Project Management
- Tools and Certifications
- AI applied to Project Management
07. Expert in Human Resources & People Analytics
- The Power of Data: People Management and People Analytics
- Human Resources 4.0
- HR Insights Tool
- AI applied to HR & People Analytics
08. Expert in Hotel Management
- Integral Hotel Management
- Hotel Operations Management
- Restaurant Operations Management
- IA & RM. New technologies in Hospitality
Student support
Partial scholarships for the Master in Communication, Events and Public Relations
If your application meets the program criteria, you may qualify for our scholarship program, which offers partial tuition exemptions. Our Scholarship Committee will evaluate your application and determine your eligibility. Our scolarships are the following:
Academic Excellence Scholarships
Rewarding students who demonstrate discipline, effort, and clear potential as future business leaders.
Career Path Scholarships
For professionals who have shown significant impact in their sectors through achievements, leadership, or valuable contributions.
Unemployment Grants
For unemployed professionals who wish to acquire new skills and improve their career prospects.
Entrepreneurship Scholarships
The grant is aimed at entrepreneurs who have already started their own project or who have a solid and viable plan to do so.
REVERSE© la experiencia de aprendizaje en su máxima expresión
Metodología Reverse
“Reverse®” asegura la formación en la excelencia frente a la mera transmisión de información
Esta metodología permite aprovechar al máximo el trabajo presencial para aprender a utilizar los conocimientos obtenidos enfrentándolo a decisiones empresariales reales.
Preparación
Asimilación de contenidos antes de las clases activas.
En clase
El profesor guía a los alumnos con preguntas y modera las discusiones.
Despues de clase
Los alumnos están preparados para tomar decisiones y resolver problemas laborales.
Diplomas
Qualifications and certificates
What will you receive upon completing the Master?
Degrees Included with the Master:
Master's Degree in Communication, Events and PR
Esden Business School Certificate
Specialization diplomas
Luxury Brands, Protocol, Design Thinking and ROI Fundamentals.
Harvard Business Publishing Certified Training
Harvard Manage Mentor
Optional degrees:
Double Degree with the Universidad Europea de Vitoria
(Consult conditions)
Official Degree from Santander University
(Consult conditions)
IMD accreditation certificate
(Consult conditions)
Get informed and take the final step
Your future starts now.
Request information with
no obligation.
Our goal is your professional growth and transformation, so that you can lead change in an ever-changing environment.
Contact request.
Instituciones de prestigio
Alianzas y cooperación
ESDEN Business School ha creado a lo largo de estos 25 años una extensa red de alianzas y convenios basados en la cooperación académica, profesional, empresarial y en el empleo, basados en la mejora de la experiencia formativa y del servicio al alumno. De esta manera, podemos destacar cuatro tipos básicos de alianzas que establecemos:
- IMD International Institute for Management Development
- Instituto Marangonni
- EUNEIZ – Universidad Europea de Vitoria-Gasteiz
París Visión, LOEWE, GUCCI, Galería UFFICI, PITTI UOMO, Salvatore Ferragamo…
Contamos con un ecosistema de más de 400 empresas de múltiples tamaños y sectores que nos ayudan a conseguir nuestro objetivo de garantizar las prácticas y favorecer el empleo de nuestros alumnos, algunas de estas empresas son:
AMAZON, PWC, KPMG, INDITEX, GUCCI, ILUNION, NNT DATA, INDRA, GOOGLE, QUIRÓN…
