MBA Tech
This MBA provides a solid foundation in the most cutting-edge tools for the job market. Raise your professional profile and master emerging technologies.
“80% of companies in Spain have problems hiring technology profiles” – KPMG
Tools you will learn:
Modality
Hybrid
Duration
1 academic year
Call for applications
October
Qualifications
Own, Official and University Masters
master the most cutting-edge tools of the job market
About the program
The MBA Tech stands out for its focus on emerging technologies, addressing key topics such as Digital Transformation, Data Analytics, Blockchain, Artificial Intelligence and Metaverse.
Companies where our students work:
This program offers a solid foundation in emerging technologies and their responsible application, highlighting exclusive modules such as Artificial Intelligence developed together with Google AI Academy. Students acquire the most advanced and differentiating tools in the market, preparing them to generate a positive impact on the digital economy.
You will learn with an innovative approach about the reality of companies
Program content
The program has been conceived and organized by professionals with extensive professional experience in digital environments who have taken into account in its design all the qualities that they would require from a candidate to collaborate in tasks related to the digital ecosystem.
You will learn the skills that will be required to work in any company, and we will train you in their practical use, so that you will be familiar with them and comfortable working with them.
9 Months
12 Modules
60 ECTS credits
01. Technological Business Context and Company Strategy
- Humanistic Technology in the 21st Century
- Strategy Planning and Execution
- Competing in Disruptive Environments
- Business Model Migration
- Balance Score Card
02. Companies, Business and Innovation
- Lean Start Up
- Entrepreneurship - Entrepreneurship
- Data oriented companies I
- Data-oriented companies II
- Innovation-oriented architectures
03. Marketing Management
- Strategic Marketing
- Branding
- Operational Marketing
- Product and Service Policy
- Pricing Policy
04. Digital Marketing and CRO
- Digital Marketing Plan
- Digital Content Management Strategy
- Digital Advertising I
- Digital Advertising II
- Conversion Rate Optimization
05. Customer Experience Automatization and CRM
- Customer Journey
- Growth Marketing
- Inbound Marketing and Online Reputation
- Customer Data Platform
- Future Trends and Challenges
06. People Management and People Analytics
- General HR Fundamentals
- General Fundamentals of People Analytics
- Scientific Analysis and Metrics
- Data as the main factor in People Management
- Implementation, Trends and Future of People Analytics
07. Accounting, Finance and Fintech
- Fundamentals of Financial Accounting
- Economic Analysis, Decision Making
- Finance Fundamentals
- Finance and Business
- Fintech
08. Ecommerce, Martech and AI
- Ecommerce
- Metaverse & web3
- Blockchain
- AI and Business Strategy
- Disruptive Environments AI and Automation
09. Data Driven Companies
- Data Driven
- Data Governance
- Data Driven Decision Making
- Data Visualization and Storytelling
- Data Visualization with Tableau and Qlik
10. Artificial Intelligence and its Business Impact
- IAG and traditional AI, uses and characteristics
- Text Content Creation
- Image Creation with IAG
- Video Creation with IAG
- Mastering the Generative AI Technique
11. Innovation, Creativity and Human Skills
- Innovation in People Management
- Introduction to Gamification
- Gamification Application Areas
- Gamification Applied to the Enterprise
- Humanistic Technological Entrepreneurship
12. Business Model Plan
- Final Master's Project (PFM)
Tools you will learn:
FLEXIBLE MODALITIES DESIGNED FOR YOU
Campus and modality
We adapt to your needs with quality training and the most flexible modalities to continue your development wherever and whenever you want. A modality designed to fit your circumstances and your professional moment.
The modality that best suits you
Partial scholarships available
Open call
MBA Tech - Hybrid
Modality
Hybrid (Online + 2 weeks in Madrid)
Call for applications
October
Campus
Madrid
Duration
1 academic year
Program benefits
Why study Esden's MBA Tech?
The Tech MBA offers you a comprehensive education that will provide you with the tools, knowledge and experience you need to excel in your career.
Internships and job opportunities
At Esden Business School we promote and guarantee internships to all students who attend the program in Spain. The duration ranges from a minimum of three months to a maximum of half a year.
Esden Business School has more than 700 agreements with prestigious companies leaders in their sector such as:
Career opportunities for MBA Tech
Upon completion of our Tech MBA, you will be prepared to pursue a wide range of career opportunities.
This program provides you not only with the necessary technical and strategic knowledge, but also with the ability to lead in a constantly evolving digital environment .
- Brand Management (Brand Manager)
- Business Developer
- Technology Consultant
- Technological and Social Entrepreneur
- Marketing and Communications Manager
- Director of Ethics in Artificial Intelligence
- Project Manager
- Sustainable Digital Transformation Consultant
Employability
The employability of our students is key to the success of Esden Business School. We identify the key competencies demanded by the labor market and include them in the curricula. We also empower you to be the one who decides and manages your career.
You will be trained through a multi-layered learning process.
- Reference Sessions: How? What? Why? Shortcuts
- Cases: What was done, what went wrong, what were the keys?
- Do it: How do I do it? What worked? How do I improve it?
- Prototype: Each evaluation is a step towards prototyping solutions.
Professionals who want to open up in a future market.
Who is this MBA for ?
Our Tech MBA is designed for professionals looking to lead the digital transformation in their organizations and stand out in an increasingly competitive business environment. Here are the ideal profiles for this program:
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- Executives and managers of companies that already have some professional experience in their sector but wish to update or recycle themselves in order to expand their professional growth possibilities.
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- University graduates with more than two years of experience who, despite having the technical knowledge, wish to expand their knowledge and know how to apply it in a practical way.
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- Companies or entrepreneurs who want to improve their business management and provide a business vision focused on technology as a differential added value.
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- Engineers and technical career professionals who need to complement their professional skills with business and management-oriented knowledge.
Student testimonials
The experience of our students
At Esden Business School, we are proud to have more than 25 years of experience dedicated to training leaders and professionals who have left a significant mark on the business world.
Faculty
Master's Director
Pablo Stürzer
Human technology activist and entrepreneur. Co-founder of The Jump Live Commerce.
OPTIONAL DIVES
Live international experiences with Esden
All Esden students will have exclusive access to a series of international immersions. During these intensive weeks, you will visit leading companies, participate in strategic projects and get to know international markets. *Optional , please consult conditions
Immersion week at IMD (Switzerland)
Live a unique and high quality training experience.
All students in this program will have the option to spend an international week at the International Institute for Management Development, one of the most exclusive and prestigious business schools in the world.
The program, taught by IMD faculty in English, includes practical sessions, case studies of innovative companies and visits to Swiss technology companies. Upon completion, a diploma from IMD will be awarded.
Technology Immersion Week in Dublin
Discover the latest trends in digital from Google, Meta, Mastercard and Salesforce.
As an Esden student, you will have the opportunity to access this exclusive program designed for our students that will take you to the heart of the European technological ecosystem.
For one week, on an optional basis*, you will live an immersive experience that combines hands-on learning, high-level networking and a deep understanding of emerging trends in the digital world.
Student aids
Partial scholarships for MBA Tech
If your application is suitable for the MBA and you meet any of the necessary conditions, you will be eligible for our Scholarship Program. The scholarships involve a percentage of the MBA tuition fee being waived. Our Scholarship Committee will be in charge of analyzing your file and deciding on your application. Our scholarships are as follows:
Academic Excellence Scholarships
This scholarship seeks to reward those who, through their discipline and effort, are projected as future leaders in the business world.
Career Path Scholarships
Aimed at professionals who have demonstrated a significant impact in their sectors, either through achievements, outstanding leadership, or relevant contributions.
Unemployment Grants
It is aimed at professionals who are unemployed and wish to acquire new skills and improve their professional profile.
Entrepreneurship Scholarships
The grant is aimed at entrepreneurs who have already started their own project or who have a solid and viable plan to do so.
ESDEN BUSINESS SCHOOL EXPERTS
Expert programs
Specialize and redefine your professional profile. A program only for students and alumni looking to expand their training with a hyper-specialization with real impact and focused on the AI applied to their sector.
Specialize in one of these 8 areas:
01. Expert in Fashion Business Management
- Fashion, trends, image and styling
- Product and operations management
- 360º commercial strategy: brand, retail and experience
- AI applied to the fashion industry
02. Expert in Events, Communication and PR
- Lifestyle and Fashion Events Organization and Communication Expert
- Expert in Organization and Communication of Sports Events.
- Expert in Organization and Communication of Gastronomic Events
- Ia applied to events organization, communication and PR
03. Expert in Digital Marketing and Applied AI
- Social Ads - Google Ads
- Data Driven Marketing
- UX and SEO
- Applied AI
04. Luxury Industry Expert
- Direction and management applied to Luxury
- The Consumer in the Luxury Industry
- Luxury Industry. Sectors 1
- AI applied to the Luxury Sector
05. Expert in Artificial Intelligence & Tech
- Artificial Intelligence and its Business Impact
- Generative Artificial Intelligence and its Business Impact I
- Generative Artificial Intelligence and its Business Impact II
- Project Management of AI Integration in the company.
06. Project Management Expert
- Introduction to Project Management
- Agile Project Management
- Tools and Certifications
- AI applied to Project Management
07. Expert in Human Resources & People Analytics
- The Power of Data: People Management and People Analytics
- Human Resources 4.0
- HR Insights Tool
- AI applied to HR & People Analytics
08. Expert in Hotel Management
- Integral Hotel Management
- Hotel Operations Management
- Restaurant Operations Management
- IA & RM. New technologies in Hospitality
REVERSE© la experiencia de aprendizaje en su máxima expresión
Metodología Reverse
“Reverse®” asegura la formación en la excelencia frente a la mera transmisión de información
Esta metodología permite aprovechar al máximo el trabajo presencial para aprender a utilizar los conocimientos obtenidos enfrentándolo a decisiones empresariales reales.
Preparación
Asimilación de contenidos antes de las clases activas.
En clase
El profesor guía a los alumnos con preguntas y modera las discusiones.
Despues de clase
Los alumnos están preparados para tomar decisiones y resolver problemas laborales.
Diplomas
Qualifications and certificates
What will you get once you successfully complete the MBA?
Titles included with the Master
MBA Tech Degree
Esden Business School
Harvard Business Publishing Certified Training
Harvard Manage Mentor
Optional titles
Double Degree with the Universidad Europea de Vitoria
(Consult conditions)
Official Degree from Santander University
(Consult conditions)
IMD accreditation certificate
(Consult conditions)
Get informed and take the final step
Your future, now.
Request information with
no obligation.
Our goal is your professional growth and transformation, so that you can lead change in an ever-changing environment.
Contact request.
Instituciones de prestigio
Alianzas y cooperación
ESDEN Business School ha creado a lo largo de estos 25 años una extensa red de alianzas y convenios basados en la cooperación académica, profesional, empresarial y en el empleo, basados en la mejora de la experiencia formativa y del servicio al alumno. De esta manera, podemos destacar cuatro tipos básicos de alianzas que establecemos:
- IMD International Institute for Management Development
- Instituto Marangonni
- EUNEIZ – Universidad Europea de Vitoria-Gasteiz
París Visión, LOEWE, GUCCI, Galería UFFICI, PITTI UOMO, Salvatore Ferragamo…
Contamos con un ecosistema de más de 400 empresas de múltiples tamaños y sectores que nos ayudan a conseguir nuestro objetivo de garantizar las prácticas y favorecer el empleo de nuestros alumnos, algunas de estas empresas son:
AMAZON, PWC, KPMG, INDITEX, GUCCI, ILUNION, NNT DATA, INDRA, GOOGLE, QUIRÓN…
