Master in
HR and People Analytics
Master the different areas of Human Resources, using business intelligence and advanced analytics.
“Eighty-four percent of companies believe HR analytics is crucial, and only 10% feel up to the challenge.” – Deloitte
In collaboration with:



Modality
Hybrid
Duration
1 academic year
Call for applications
October
Qualifications
Own, Official and University Masters
you will acquire the key competencies of Human Resources
About the program
In an increasingly competitive and data-driven business environment, it is essential to have the right tools to improve talent management and maximize organizational performance. That is why we offer you an innovative program, designed to provide you with a comprehensive vision of Human Resources, complemented with the most advanced techniques in Business Intelligence and Data Analytics.
Companies where our students work:






By taking this Master in HR and People Analytics, you will develop the skills necessary to improve people management, increase performance, adapt HR strategies and manage talent efficiently, all based on accurate data.
Ratings supporting program quality
The students have rated this program during the 2024 academic year with excellent grades (on average out of /10):
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- Cloister: 9.4
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- Networking: 8.0
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- Contents: 9.1
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- Course structure: 9.2
YOU WILL LEARN HOW TO MEET THE REAL CHALLENGES OF THE WORLD OF WORK
Program content
The program has been conceived and organized by professionals with extensive professional experience in Human Resources related environments, who have taken into account in its design all the qualities that they would require from a candidate.
You will learn the skills that will be required to work in any company, and we will train you in their practical use, so that you will be familiar with them and comfortable working with them.
9 Months
12 Modules
60 ECTS credits
01. The Power of Data: People Management and People Analytics
- General HR fundamentals
- General fundamentals of People Analytics
- Scientific analysis and metrics
- Data as the main factor in people management
- Implementation, trends and future of People Analytics
02. Finance, Accounting and Economic Data Analysis for Human Resources
- Fundamentals of financial accounting in Human Resources
- Data-driven HR financial decision making
- Compensation management and compensation policy
- Career planning, budgeting and financing
- Economic planning for empowerment and talent management
03. Organizational Culture and Human Capital
- Data analysis and organizational culture
- Template management and data-driven organization
- Employee experience and endoquality
- Ethics and corporate social responsibility through talent
- Motivation and engagement
04. Talent and Professional Career
- Talent management
- Optimization of training and development
- Continuous improvement processes and performance evaluation
- Training and collective intelligence in the company
- Career measurement, control and optimization
05. Labor Relations
- Labor relations and communication
- Job descriptions and recruitment
- Labor Law
- Labor and the information society
- Entrepreneurship
06. Human Resources 4.0
- Disruptive environments and innovation
- AI and business strategy
- Data Capture: IoT & Robotics
- Cybersecurity
- Digital identity
07. General Management Skills
- Social skills
- Leadership
- Management skills
- Personal skills
- Management skills
08. Business and Data Companies
- Data-oriented companies I
- Data-oriented companies II
- Data architecture and platform
- Innovation-oriented architectures
- The structure of a digital company
09. HR Management and Management Skills
- Behavior in the organization
- HR strategic plan
- People development
- Performance evaluation and management by objectives
- Negotiation
10. Digital Technologies for HR
- Big Data
- Machine Learning
- Power BI for HR
- People management through digital tools
- Information analysis and management platforms
11. Tools for HR insights management
- Desing Thinking in the company
- Information management and presentation
- Surveys and evaluation questionnaires
- Coaching, mentoring and impact on the organization
- Corporate social network and internal communication in the organization
12. Business Model Plan
- Final Master's Project (PFM)
flexible modalities designed for you
Campus and modality
We adapt to your needs with quality training and the most flexible modalities to continue your development wherever and whenever you want. A modality designed to fit your circumstances and your professional moment.
The modality that best suits you
Partial scholarships available
Open call

Master in HR and People Analytics - Hybrid
Modality
Hybrid (Online + 2 weeks in Madrid)
Call for applications
October
Campus
Madrid
Duration
1 academic year
Program benefits
Why study Esden's Master in HR and People Analytics?
Esden’s Master in HR and People Analytics offers you comprehensive training that will provide you with the tools, knowledge and experience you need to excel in your career.
Internships and job opportunities
At Esden Business School we promote and guarantee internships to all students who attend the program in Spain. The duration ranges from a minimum of three months to a maximum of half a year.

Esden Business School has more than 700 agreements with prestigious companies that are leaders in their sector, such as:









Career opportunities for the Master in HR and People Analytics
At the end of our Master’s program, you will be prepared to open your way to a wide range of professional opportunities.
This program provides you not only with the necessary technical and strategic knowledge, but also with the ability to lead in a constantly evolving digital environment .
- Human Resources 4.0 Consultant
- Labor Relations Manager
- Human Resources Director
- Director of Talent and Professional Development
- HR Digitalization Consultant
- People Analytics Manager
Employability
You will learn HR data management tools
In Esden’s Master in HR and People Analytics , you will master People Analytics tools to optimize talent management. You will learn how to: improve people management with data,
evaluate HR policies,
optimize performance and talent retention and
develop strategies aligned with business needs.
You will be prepared to make informed decisions that drive organizational productivity.
Professionals who want to open up in a future market.
Who is this Master for ?
This Master is aimed at professionals who work or wish to work in the Human Resources area, especially those interested in understanding and applying modern technologies and tools for people management. It is ideal for:
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- Psychologists who wish to integrate data analysis into their practice to assess and optimize employee well-being and performance.
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- Communicators and Social Welfare Specialists looking for data-driven tools to design more effective strategies and measure their impact on organizational culture.
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- Human Resources consultants who want to improve their skills in decision making based on data analysis.
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- HR Directors and Managers seeking to modernize their management practices and align them with evidence-based approaches.
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- Professionals in related areas such as trainers, coaches and talent managers, who wish to broaden their knowledge in the use of technology and analytics to support professional development.
Student testimonials
The experience of our students
At Esden Business School, we are proud to have more than 25 years of experience dedicated to training leaders and professionals who have left a significant mark on the business world.
Faculty
Master's Director
Learn from the best specialists and experts in the industry.
All professors are experts in their subjects, providing knowledge based on their professional experience in the business world. They transmit real cases with passion and solid teaching skills. Some of the professors that make up the faculty are:
OPTIONAL DIVES
Live international experiences with Esden
Immersion week at IMD (Switzerland)
Live a unique and high quality training experience.
All students in this program will have the option to spend an international week at the International Institute for Management Development, one of the most exclusive and prestigious business schools in the world.
The program, taught by IMD faculty in English, includes practical sessions, case studies of innovative companies and visits to Swiss technology companies. Upon completion, a diploma from IMD will be awarded.
Student aids
Partial scholarships for the Master in HR & People Analytics
If your application is suitable for the Master and you meet any of the necessary conditions, you will be able to access our scholarship program. The scholarship is an exemption of a percentage of the price of the Master. Our Scholarship Committee will be in charge of analyzing your file and resolving your application. Our scholarships are as follows:
Academic Excellence Scholarships
This scholarship seeks to reward those who, through their discipline and effort, are projected as future leaders in the business world.
Career Path Scholarships
Aimed at professionals who have demonstrated a significant impact in their sectors, either through achievements, outstanding leadership, or relevant contributions.
Unemployment Grants
It is aimed at professionals who are unemployed and wish to acquire new skills and improve their professional profile.
Entrepreneurship Scholarships
The grant is aimed at entrepreneurs who have already started their own project or who have a solid and viable plan to do so.
ESDEN BUSINESS SCHOOL EXPERTS
Expert programs
Specialize and redefine your professional profile. A program only for students and alumni looking to expand their training with a hyper-specialization with real impact and focused on the AI applied to their sector.
Specialize in one of these 8 areas:
01. Expert in Fashion Business Management
- Fashion, trends, image and styling
- Product and operations management
- 360º commercial strategy: brand, retail and experience
- AI applied to the fashion industry
02. Expert in Events, Communication and PR
- Lifestyle and Fashion Events Organization and Communication Expert
- Expert in Organization and Communication of Sports Events.
- Expert in Organization and Communication of Gastronomic Events
- Ia applied to events organization, communication and PR
03. Expert in Digital Marketing and Applied AI
- Social Ads - Google Ads
- Data Driven Marketing
- UX and SEO
- Applied AI
04. Luxury Industry Expert
- Direction and management applied to Luxury
- The Consumer in the Luxury Industry
- Luxury Industry. Sectors 1
- AI applied to the Luxury Sector
05. Artificial Intelligence & Tech Expert
- Artificial Intelligence and its Business Impact
- Generative Artificial Intelligence and its Business Impact I
- Generative Artificial Intelligence and its Business Impact II
- Project Management of AI Integration in the company.
06. Project Management Expert
- Introduction to Project Management
- Agile Project Management
- Tools and Certifications
- AI applied to Project Management
07. Human Resources & People Analytics Expert
- The Power of Data: People Management and People Analytics
- Human Resources 4.0
- HR Insights Tool
- AI applied to HR & People Analytics
08. Expert in Hotel Management
- Integral Hotel Management
- Hotel Operations Management
- Restaurant Operations Management
- IA & RM. New technologies in Hospitality
REVERSE© la experiencia de aprendizaje en su máxima expresión
Metodología Reverse
El Master utiliza la Metodología Reverse© de Esden, que combina el trabajo en el aula con actividades fuera de ella. Este enfoque permite que los alumnos lleguen a clase con conocimientos previos, lo que optimiza la experiencia de aprendizaje y fomenta una mayor participación en las discusiones y actividades prácticas.
“Reverse®” asegura la formación en la excelencia frente a la mera transmisión de información
Esta metodología permite aprovechar al máximo el trabajo presencial para aprender a utilizar los conocimientos obtenidos enfrentándolo a decisiones empresariales reales.

Preparación
Asimilación de contenidos antes de las clases activas.
En clase
El profesor guía a los alumnos con preguntas y modera las discusiones.
Despues de clase
Los alumnos están preparados para tomar decisiones y resolver problemas laborales.
Diplomas
Qualifications and certificates
What will you get once you successfully complete the Master?
If you pass the program tests and take advantage of our services, you will see a 180º turn in your curriculum, which will allow you to face your professional career with great advantages.
Titles included with the Master

Master's Degree in HR and People Analytics
Esden Business School

Harvard Business Publishing Certified Training
Harvard Manage Mentor
Optional titles

Double Degree with the Universidad Europea de Vitoria
(Consult conditions)

Official Degree from Santander University
(Consult conditions)

IMD accreditation certificate
(Consult conditions)
Get informed and take the final step
Your future, now.
Request information with
no obligation.
Our goal is your professional growth and transformation, so that you can lead change in an ever-changing environment.
Contact form
Instituciones de prestigio
Alianzas y cooperación
ESDEN Business School ha creado a lo largo de estos 25 años una extensa red de alianzas y convenios basados en la cooperación académica, profesional, empresarial y en el empleo, basados en la mejora de la experiencia formativa y del servicio al alumno. De esta manera, podemos destacar cuatro tipos básicos de alianzas que establecemos:
- IMD International Institute for Management Development
- Instituto Marangonni
- EUNEIZ – Universidad Europea de Vitoria-Gasteiz
París Visión, LOEWE, GUCCI, Galería UFFICI, PITTI UOMO, Salvatore Ferragamo…
Contamos con un ecosistema de más de 400 empresas de múltiples tamaños y sectores que nos ayudan a conseguir nuestro objetivo de garantizar las prácticas y favorecer el empleo de nuestros alumnos, algunas de estas empresas son:
AMAZON, PWC, KPMG, INDITEX, GUCCI, ILUNION, NNT DATA, INDRA, GOOGLE, QUIRÓN…









