Master in
Business Analytics
The most complete and updated contents of Business Analytics, a current approach from information management to the use of tools.
“Three-quarters of executives at large companies say their organization’s level of analytics maturity has grown by 70% in one year and is expected to continue to increase” – Deloitte
Tools you will learn:
Modality
Hybrid
Duration
1 academic year
Call for applications
October
Qualifications
Own, Official and University Masters
get ready to lead the digital change
About the program
Business Analytics is the present and the future, but it requires a change of business mentality. We must guide companies to be able to manage information in real time and convert it into knowledge and actions that allow us to be more efficient.
Our Master in Business Analytics is oriented to learn how to structure, treat and explore data, programming in R and Python, generating information and dashboards that are then used for the strategic definition of the latest trends.
Companies where our students work:
In this Master we will not only equip you with the necessary knowledge, but we will also guide you to acquire a creative and visionary mindset that sets you apart from the market.
Ratings supporting program quality
There are 43 students who have evaluated this program during the 2024 academic year, with excellent grades (on average over /10):
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- Cloister: 8.4
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- Networking: 8.0
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- Contents: 8.3
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- Course structure: 8.0
You will learn with an innovative approach about the reality of companies
Program content
Our Master in Business Analytics has been designed by experts with extensive experience in business analytics-related environments, who have applied their expertise to create a program that brings together the key competencies they themselves look for in a business analytics professional.
You will learn the skills that will be required to work in any company, and we will train you in their practical use, so that you will be familiar with them and comfortable working with them.
9 Months
12 Modules
60 ECTS credits
01. Company Strategy
- Strategy formulation
- Strategy planning and execution
- Competing in disruptive environments
- Business model migration
- Balance Score Card
02. Companies, business and data
- Data-oriented companies I
- Data-oriented companies II
- Data architecture and platforms
- Innovation-oriented architectures
- The structure of a digital company
03. Programming
- Programming fundamentals
- Python
- R
- SQL
- Combination of tools and cheat codes
04. Mathematics for analytics
- Algebra I
- Algebra II
- Descriptive statistics
- Inferential statistics
- Probability
05. Data analytics
- Data analytics concepts
- Exploratory Data Analysis (EDA)
- Visualization I: general concepts
- Visualization II: Power BI
- Data preprocessing
06. Data science
- Regression
- Ranking
- Time Series
- Clustering
- Best practices
07. Analytics for marketing
- Data driven strategy
- Google Analytics I
- Google Analytics II
- Google Tag Manager
- Google Looker Studio
08. Analytics for HR
- Big Data
- Machine Learning
- Power BI for HR
- People management through digital tools
- Analysis and information management platforms
09. Analytics for accounting and finance
- Fundamentals of financial accounting
- Economic analysis. Decision making
- Finance Fundamentals
- Finance and Business I
- Finance and Business II
10. Project Management
- Agile Methodologies
- Lean
- Kanban
- Scrum
- Design thinking
11. Innovation, artificial intelligence and security
- Disruptive environments and innovation
- IA and business strategy
- Data Capture: IoT & Robotics
- Cybersecurity
- Digital identity
12. Business Model Plan
- Final Master's Project (PFM)
Tools you will learn:
flexible modalities designed for you
Campus and modality
We adapt to your needs with quality training and the most flexible modalities to continue your development wherever and whenever you want. A modality designed to fit your circumstances and your professional moment.
The modality that best suits you
Partial scholarships available
Open call
Master in Business Analytics - Hybrid
Modality
Hybrid (Online + 2 weeks in Madrid)
Call for applications
October
Campus
Madrid
Duration
1 academic year
Program benefits
Why study the Master in Business Analytics of Esden?
Esden’s Master in Business Analytics offers you comprehensive training that will provide you with the tools, knowledge and experience you need to excel in your career.
Internships and job opportunities
At Esden Business School we promote and guarantee internships to all students who attend the program in Spain. The duration ranges from a minimum of three months to a maximum of half a year.
Esden Business School has more than 700 agreements with prestigious companies that are leaders in their sector, such as:
Career opportunities for the Master in Business Analytics
Upon completion of our Master in Business Analytics, you will be prepared to open your way to a wide range of career opportunities.
This program provides you not only with the necessary technical and strategic knowledge, but also with the ability to lead in a constantly evolving digital environment .
- Data Analyst
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Consultant at
Data Strategy - Business Analytics Manager
- Data Science Specialist
- Innovation and IA Consultant
- Finance Manager with Focus on Data Analytics
- Business Analytics Project Management Specialist
- Data Architecture and Digital Enterprise Consultant
Employability
The most complete and updated contents on Business Analytics
Esden’s Master in Business Analytics covers the essential areas to master business and data. You will learn how to analyze business structures, manage processes, and apply technologies such as machine learningand cloud. In addition, you will explore real-world cases and innovative business models that are transforming the industry.
Professionals who want to open up in a future market.
Who is this Master for ?
Our Master in Business Analytics is designed for those professionals looking to lead the digital transformation in their organizations and stand out in an increasingly competitive business environment. Here are the ideal profiles for this program:
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- Any professional who wants to grow in their career as professionals in the areas of data analysis, consulting, digital marketing, business intelligence or product development.
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- Graduates from different areas who see and understand data management as a clear and current opportunity to make their way in the business world.
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- Professionals who need to manage and control large amounts of information working with a multitude of data sources, or who want to implement analytics and predictive technologies in their companies.
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- Those who want to be trained in analyzing data in management control departments or other departments of the company, especially in the marketing and sales area and in the production and operations areas.
Student testimonials
The experience of our students
At Esden Business School, we are proud to have more than 25 years of experience dedicated to training leaders and professionals who have left a significant mark on the business world.
Faculty
Master's Director
Paloma Fontanillo
Data Driven Project Manager at Endesa, focused on Data Science and Data Analytics.
Paloma Fontanillo, graduated in Mathematics-Statistics and Economics, is an expert in Data Science and Analytics. Currently, she works as Data Driven Project Manager at Endesa, applying Data Science to optimize processes and decisions.
OPTIONAL DIVES
Live international experiences with Esden
Technology Immersion Week in Dublin
Discover the latest trends in digital from Google, Meta, Mastercard and Salesforce.
As an Esden student, you will have the opportunity to access this exclusive program designed for our students that will take you to the heart of the European technological ecosystem.
For one week, on an optional basis*, you will live an immersive experience that combines hands-on learning, high-level networking and a deep understanding of emerging trends in the digital world.
Immersion week at IMD (Switzerland)
Live a unique and high quality training experience.
All students in this program will have the option to spend an international week at the International Institute for Management Development, one of the most exclusive and prestigious business schools in the world.
The program, taught by IMD faculty in English, includes practical sessions, case studies of innovative companies and visits to Swiss technology companies. Upon completion, a diploma from IMD will be awarded.
Student aids
Partial scholarships for the Master in Business Analytics
If your application is suitable for the Master and you meet any of the necessary conditions, you will be able to access our scholarship program. The scholarship is an exemption of a percentage of the price of the Master. Our Scholarship Committee will be in charge of analyzing your file and resolving your application. Our scholarships are as follows:
Academic Excellence Scholarships
This scholarship seeks to reward those who, through their discipline and effort, are projected as future leaders in the business world.
Career Path Scholarships
Aimed at professionals who have demonstrated a significant impact in their sectors, either through achievements, outstanding leadership, or relevant contributions.
Unemployment Grants
It is aimed at professionals who are unemployed and wish to acquire new skills and improve their professional profile.
Entrepreneurship Scholarships
The grant is aimed at entrepreneurs who have already started their own project or who have a solid and viable plan to do so.
ESDEN BUSINESS SCHOOL EXPERTS
Expert programs
Specialize and redefine your professional profile. A program only for students and alumni looking to expand their training with a hyper-specialization with real impact and focused on the AI applied to their sector.
Specialize in one of these 8 areas:
01. Expert in Fashion Business Management
- Fashion, trends, image and styling
- Product and operations management
- 360º commercial strategy: brand, retail and experience
- AI applied to the fashion industry
02. Expert in Events, Communication and PR
- Lifestyle and Fashion Events Organization and Communication Expert
- Expert in Organization and Communication of Sports Events.
- Expert in Organization and Communication of Gastronomic Events
- Ia applied to events organization, communication and PR
03. Expert in Digital Marketing and Applied AI
- Social Ads - Google Ads
- Data Driven Marketing
- UX and SEO
- Applied AI
04. Luxury Industry Expert
- Direction and management applied to Luxury
- The Consumer in the Luxury Industry
- Luxury Industry. Sectors 1
- AI applied to the Luxury Sector
05. Expert in Artificial Intelligence & Tech
- Artificial Intelligence and its Business Impact
- Generative Artificial Intelligence and its Business Impact I
- Generative Artificial Intelligence and its Business Impact II
- Project Management of AI Integration in the company.
06. Project Management Expert
- Introduction to Project Management
- Agile Project Management
- Tools and Certifications
- AI applied to Project Management
07. Expert in Human Resources & People Analytics
- The Power of Data: People Management and People Analytics
- Human Resources 4.0
- HR Insights Tool
- AI applied to HR & People Analytics
08. Expert in Hotel Management
- Integral Hotel Management
- Hotel Operations Management
- Restaurant Operations Management
- IA & RM. New technologies in Hospitality
REVERSE© la experiencia de aprendizaje en su máxima expresión
Metodología Reverse
“Reverse®” asegura la formación en la excelencia frente a la mera transmisión de información
Esta metodología permite aprovechar al máximo el trabajo presencial para aprender a utilizar los conocimientos obtenidos enfrentándolo a decisiones empresariales reales.
Preparación
Asimilación de contenidos antes de las clases activas.
En clase
El profesor guía a los alumnos con preguntas y modera las discusiones.
Despues de clase
Los alumnos están preparados para tomar decisiones y resolver problemas laborales.
Diplomas
Qualifications and certificates
What will you get once you successfully complete the Master?
Degrees included with the Master
Master's Degree in Business Analytics
Esden Business School
Harvard Business Publishing Certified Training
Harvard Manage Mentor
Optional degrees
Double Degree with the Universidad Europea de Vitoria
(Consult conditions)
Official Degree from Santander University
(Consult conditions)
IMD accreditation certificate
(Consult conditions)
Get informed and take the final step
Your future, now.
Request information with
no obligation.
Our goal is your professional growth and transformation, so that you can lead change in an ever-changing environment.
Contact request.
Instituciones de prestigio
Alianzas y cooperación
ESDEN Business School ha creado a lo largo de estos 25 años una extensa red de alianzas y convenios basados en la cooperación académica, profesional, empresarial y en el empleo, basados en la mejora de la experiencia formativa y del servicio al alumno. De esta manera, podemos destacar cuatro tipos básicos de alianzas que establecemos:
- IMD International Institute for Management Development
- Instituto Marangonni
- EUNEIZ – Universidad Europea de Vitoria-Gasteiz
París Visión, LOEWE, GUCCI, Galería UFFICI, PITTI UOMO, Salvatore Ferragamo…
Contamos con un ecosistema de más de 400 empresas de múltiples tamaños y sectores que nos ayudan a conseguir nuestro objetivo de garantizar las prácticas y favorecer el empleo de nuestros alumnos, algunas de estas empresas son:
AMAZON, PWC, KPMG, INDITEX, GUCCI, ILUNION, NNT DATA, INDRA, GOOGLE, QUIRÓN…
