{"id":68948,"date":"2026-04-10T13:17:52","date_gmt":"2026-04-10T11:17:52","guid":{"rendered":"https:\/\/esden.es\/?post_type=noticias&#038;p=68948"},"modified":"2026-04-10T13:17:53","modified_gmt":"2026-04-10T11:17:53","slug":"como-convertir-una-idea-en-una-empresa-rentable-y-sostenible","status":"publish","type":"noticias","link":"https:\/\/esden.es\/en\/noticias\/como-convertir-una-idea-en-una-empresa-rentable-y-sostenible\/","title":{"rendered":"\u00bfC\u00f3mo convertir una idea en una empresa rentable y sostenible?"},"content":{"rendered":"\n<p><strong>Transformar una idea<\/strong> <strong>propia<\/strong> en una <strong>empresa rentable y sostenible<\/strong> es uno de los mayores retos del <strong>emprendimiento moderno<\/strong>. No solo es necesaria la creatividad, tambi\u00e9n es necesario disciplina, estrategias, an\u00e1lisis de mercado y una formaci\u00f3n adecuada.<\/p>\n\n\n\n<p><strong>En este art\u00edculo <\/strong>analizamos<strong> los pasos clave para convertir una idea en un negocio viable, rentable y sostenible<\/strong>, capaz de generar impacto en el entorno empresarial.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Valida la idea de negocio<\/strong><\/h2>\n\n\n\n<p>El<strong> <\/strong>primer paso<strong> <\/strong>para <strong><a href=\"https:\/\/esden.es\/mba\/mba-master-in-business-administration\/\" type=\"link\" id=\"https:\/\/esden.es\/mba\/mba-master-in-business-administration\/\" target=\"_blank\" rel=\"noreferrer noopener\">convertir una idea en una empresa<\/a><\/strong>, <strong>no es desarrollarla directamente<\/strong>, sino reflexionar sobre si <strong>responde a una necesidad real<\/strong> de la actualidad. Es fundamental comprobar si nuestra propuesta<strong> aporta una soluci\u00f3n<\/strong> real a un problema y si encaja con las <strong>demandas y las expectativas <\/strong>del los clientes.<\/p>\n\n\n\n<p>Para ello, es importante seguir los siguientes<strong> pasos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identifica cu\u00e1l es el problema que resuelve tu idea<\/strong><\/li>\n\n\n\n<li><strong>Analiza si hay suficiente<\/strong> <strong>demanda<\/strong><\/li>\n\n\n\n<li><strong>Realiza entrevistas o encuestas a clientes potenciales<\/strong> <\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Analiza a tu competencia<\/strong><\/h2>\n\n\n\n<p><strong>Para emprender desde cero<\/strong>, es esencial estudiar y analizar con precisi\u00f3n <strong>qui\u00e9n va a ser nuestra competencia.<\/strong> <\/p>\n\n\n\n<p>Para ello, es importante utilizar herramientas como los <strong>an\u00e1lisis DAFO o los benchmarking<\/strong> para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identificar competidores directos e indirectos.<\/strong><\/li>\n\n\n\n<li><strong>Analizar sus fortalezas y debilidades.<\/strong><\/li>\n\n\n\n<li><strong>Detectar oportunidades de diferenciaci\u00f3n.<\/strong><\/li>\n\n\n\n<li><strong>Estudiar las tendencias del sector.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Este an\u00e1lisis ser\u00e1 clave para <strong>construir un posicionamiento s\u00f3lido <\/strong>y tomar decisiones estrat\u00e9gicas con mayor probabilidad de <strong>\u00e9xito.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Define el modelo de negocio y tu estrategia financiera<\/strong><\/h2>\n\n\n\n<p>Una <strong>idea de emprendimiento<\/strong> necesita un modelo de negocio s\u00f3lido, con una buena<strong> planificaci\u00f3n financiera<\/strong>, para estudiar sectores importantes como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00bfC\u00f3mo se generar\u00e1n los ingresos?<\/strong><\/li>\n\n\n\n<li><strong>\u00bfCu\u00e1l es la propuesta de valor?<\/strong><\/li>\n\n\n\n<li><strong>\u00bfCu\u00e1l es el m\u00e9todo que se va a emplear?<\/strong><\/li>\n\n\n\n<li><strong>\u00bfA qu\u00e9 segmentos de clientes nos vamos a dirigir?<\/strong><\/li>\n\n\n\n<li><strong>\u00bfA trav\u00e9s de qu\u00e9 canales se van a realizar esos movimientos?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>En <strong>Esden Business School<\/strong> formamos a profesionales para que aprendan a <strong>dirigir empresas <\/strong>con modelos de negocio digitales, que incluyen <strong>driving digital strategy o Ecommerce<\/strong>. Adem\u00e1s se imparten conocimientos aplicados sobre contabilidad y finanzas para que adquieran una <strong><a href=\"https:\/\/esden.es\/noticias\/8-competencias-en-innovacion-que-impulsan-tu-liderazgo\/\" type=\"link\" id=\"https:\/\/esden.es\/noticias\/8-competencias-en-innovacion-que-impulsan-tu-liderazgo\/\" target=\"_blank\" rel=\"noreferrer noopener\">visi\u00f3n cr\u00edtica y global<\/a><\/strong> de su idea dentro del sector.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Construye una marca s\u00f3lida<\/strong> <strong>que te diferencie<\/strong><\/h2>\n\n\n\n<p>En un mercado cada vez m\u00e1s competitivo, no basta con tener un buen producto o servicio. Es fundamental que<strong> te reconozcan<\/strong> y seas capaz de <strong>generar confianza <\/strong>desde el primer contacto con el cliente.<\/p>\n\n\n\n<p>Para ello, es fundamental <strong>dise\u00f1ar una propuesta de comunicaci\u00f3n clara<\/strong> que defina <strong>qui\u00e9n eres como marca<\/strong>, cu\u00e1l es tu prop\u00f3sito y qu\u00e9 valores te representan.<\/p>\n\n\n\n<p>Desde el <strong>MBA- Master in Business Administration<\/strong> de Esden Business School, impulsamos a nuestros estudiantes a desarrollar <strong>un marketing y un branding estrat\u00e9gico<\/strong> que les haga <strong>destacar <\/strong>y diferenciarse del resto. Para ello, se trabajan \u00e1reas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plan de marketing digital.<\/strong><\/li>\n\n\n\n<li><strong>Gesti\u00f3n del contenidos digitales<\/strong><\/li>\n\n\n\n<li><strong>Outbound marketing y publicidad.<\/strong><\/li>\n\n\n\n<li><strong>Social media marketing<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>\u00a1Y es que una identidad bien construida no solo atrae clientes, sino que genera conexi\u00f3n!<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Eval\u00faa y mide el impacto de tu negocio<\/strong><\/h2>\n\n\n\n<p>C\u00f3mo \u00faltimo paso, es fundamental hacer un <strong>seguimiento <\/strong>de como avanza nuestro proyecto a lo largo del tiempo. Para ello, es importante <strong>medir<\/strong> resultados<strong>, analizar<\/strong> los datos con frecuencia y<strong> hacer ajustes<\/strong> cuando sea necesario.<\/p>\n\n\n\n<p>Algunas de las tecnolog\u00edas digitales que se imparten en el master son: <strong>Big Data, Machine Learning, Blockchain y loT &amp; Robotics.<\/strong> Gracias a ellas, puedes detectar <strong>propuestas de mejora<\/strong> y expandir tu \u00e9xito en el tiempo.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Convierte tu idea en una carrera profesional con impacto<\/strong><\/h2>\n\n\n\n<p>Convertir una idea en una empresa rentable y sostenible es un camino que requiere formaci\u00f3n y visi\u00f3n estrat\u00e9gica. En <strong>Esden Business School,<\/strong> con el <strong>MBA &#8211; Master in Business Administration <\/strong>formamos a profesionales para que sepan dirigir y abarcar todas las \u00e1reas de una empresa, con una <strong>metodolog\u00eda pr\u00e1ctica y aplicada a la realidad empresarial.<\/strong> <\/p>\n\n\n\n<p>Aqu\u00ed debajo, te dejamos un v\u00eddeo de <strong>Paulina Pelayo<\/strong>, exalumna del master, quien nos cuenta cu\u00e1l era su idea de negocio y qu\u00e9 aprendi\u00f3 durante el master. \u00a1No pierdas la ocasi\u00f3n de convertirte en uno de ellos!<\/p>\n\n\n\n<p><strong>\u00a1Te esperamos!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Paulina Pelayo | MBA\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/ftNRnQmzyDk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Foto tomada de <strong>Freepik<\/strong><\/p>\n<div class=\"form-inyectado-noticias\" style=\"margin-top: 60px; clear: both; display: block; width: 100%;\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"68827\" class=\"elementor elementor-68827\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-720db5d6 e-con-full form-matriculacion e-flex e-con e-child\" data-id=\"720db5d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e71d326 e-flex e-con-boxed e-con e-child\" data-id=\"e71d326\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be1cd0d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"be1cd0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c2868 elementor-widget elementor-widget-heading\" data-id=\"c0c2868\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQuieres <span class=\"text-gradient\">saber m\u00e1s?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa8c7bc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aa8c7bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Si te gusta lo que lees y quieres seguir aprendiendo, solicita informaci\u00f3n sobre nuestros Masters donde te formar\u00e1s en profundidad sobre el sector que m\u00e1s te interese.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7db3f76 e-flex e-con-boxed e-con e-child\" data-id=\"7db3f76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47e2bc5 elementor-widget elementor-widget-template\" data-id=\"47e2bc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"56028\" class=\"elementor elementor-56028 elementor-55961 elementor-55961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-720db5d6 e-con-full e-flex e-con e-child\" data-id=\"720db5d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-14906641 e-con-full mesh-test e-flex e-con e-child\" data-id=\"14906641\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-22ade9ac e-con-full e-flex e-con e-child\" data-id=\"22ade9ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-187c135b e-flex e-con-boxed e-con e-child\" data-id=\"187c135b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd0cc55 elementor-widget elementor-widget-heading\" data-id=\"2cd0cc55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Request information with<br><span style=\"color: #DA2445\">no obligation.<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7621ea1c elementor-widget elementor-widget-text-editor\" data-id=\"7621ea1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_laptop&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our goal is your professional growth and transformation, so that you can lead change in an ever-changing environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f224808 e-flex e-con-boxed e-con e-child\" data-id=\"7f224808\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-779b4531 elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"779b4531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/g.co\/kgs\/3WrcTFs\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" width=\"800px\" height=\"800px\" viewBox=\"0 0 24 24\" xml:space=\"preserve\" fill=\"#D8D8D8\"><g id=\"SVGRepo_bgCarrier\" stroke-width=\"0\"><\/g><g id=\"SVGRepo_tracerCarrier\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/g><g id=\"SVGRepo_iconCarrier\"> <path d=\"M14,11.5c1.4,0,2.5-1.1,2.5-2.5S15.4,6.5,14,6.5S11.5,7.6,11.5,9S12.6,11.5,14,11.5 M14,2c3.9,0,7,3.1,7,7c0,5.2-7,13-7,13 S7,14.2,7,9C7,5.1,10.1,2,14,2 M5,9c0,4.5,5.1,10.7,6,11.8L10,22c0,0-7-7.8-7-13c0-3.2,2.1-5.8,5-6.7C6.2,3.9,5,6.3,5,9z\"><\/path> <rect fill=\"none\" width=\"24\" height=\"24\"><\/rect> <\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ponzano 87, Madrid<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/g.co\/kgs\/8VpVWuV\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg 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Diego L\u00f3pez Haro 1, Bilbao<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:admisiones@esden.es\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" fill=\"#D8D8D8\" width=\"800px\" height=\"800px\" viewBox=\"0 0 512 512\" xml:space=\"preserve\" stroke=\"#D8D8D8\"><g id=\"SVGRepo_bgCarrier\" stroke-width=\"0\"><\/g><g id=\"SVGRepo_tracerCarrier\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/g><g id=\"SVGRepo_iconCarrier\"> <g id=\"7935ec95c421cee6d86eb22ecd12600d\"> <path style=\"display: inline;\" d=\"M170.591,239.406L1.584,429.263c-0.433-1.911-1.084-3.759-1.084-5.852V88.589 c0-2.541,0.71-4.837,1.356-7.144L170.591,239.406z M493.987,65.524c-1.238-0.277-2.424-0.876-3.79-0.876H21.819 c-1.297,0-2.456,0.599-3.769,0.876l237.961,222.734L493.987,65.524z M262.808,313.021c-1.954,1.869-4.372,2.777-6.797,2.777 c-2.419,0-4.842-0.908-6.775-2.777l-62.21-58.217L16.656,446.145c1.698,0.523,3.364,1.207,5.163,1.207h468.378 c1.89,0,3.534-0.684,5.243-1.207L325.082,254.804L262.808,313.021z M341.494,239.406l168.98,189.836 c0.459-1.911,1.025-3.759,1.025-5.831V88.589c0-2.499-0.62-4.837-1.26-7.133L341.494,239.406z\"> <\/path> <\/g> <\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">admisiones@esden.es<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:%20919343736\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.39 361.8l-112-48a24 24 0 0 0-28 6.9l-49.6 60.6A370.66 370.66 0 0 1 130.6 204.11l60.6-49.6a23.94 23.94 0 0 0 6.9-28l-48-112A24.16 24.16 0 0 0 122.6.61l-104 24A24 24 0 0 0 0 48c0 256.5 207.9 464 464 464a24 24 0 0 0 23.4-18.6l24-104a24.29 24.29 0 0 0-14.01-27.6z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">  919 34 37 36<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c38059d e-con-full e-flex e-con e-child\" data-id=\"4c38059d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c405abb elementor-widget elementor-widget-heading\" data-id=\"1c405abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Contact request.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5919f207 elementor-widget__width-initial elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"5919f207\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"FormModalidadesZoho\" aria-label=\"FormModalidadesZoho\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"56028\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"5919f207\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Esden Business School\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-First_Name elementor-col-50 elementor-sm-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-First_Name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tFirst Name*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[First_Name]\" id=\"form-field-First_Name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"John\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Last_Name elementor-col-50 elementor-sm-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-Last_Name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tLast Name*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[Last_Name]\" id=\"form-field-Last_Name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Smith\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-phone_number_prefix_selector_form_field elementor-field-group elementor-column elementor-field-group-prefijo elementor-col-20 elementor-sm-30 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-prefijo\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPrefix*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<select class=\"startklar_country_selector\" name=\"form_fields[prefijo]\" data-options='{\"display_composition\":\"flag_only\",\"phone_numb_format\":\"\"}' ><\/select><style>\n.select2.select2-container  .select2-selection .select2-selection__rendered span { font-weight: 500 ;} \n.select2.select2-container  .select2-selection .select2-selection__rendered span { line-height: px ;} \n.select2-container--default .select2-results>.select2-results__options { scrollbar-width: none; -ms-overflow-style: none; -webkit-overflow-scrolling: touch; overflow-x: hidden; } \n.select2-container .select2-selection, .select2-container .select2-dropdown { z-index:19999999999!important; } <\/style>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-telefono elementor-col-30 elementor-sm-70 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-telefono\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tTel\u00e9fono*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[telefono]\" id=\"form-field-telefono\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"000 000 000\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-address elementor-col-50 elementor-sm-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-address\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCity*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[address]\" id=\"form-field-address\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Madrid\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-Email elementor-col-50 elementor-sm-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-Email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[Email]\" id=\"form-field-Email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"johnsmith@gmail.com\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-Masters elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-Masters\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMasters*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[Masters]\" id=\"form-field-Masters\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\" \">Select your Master<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MBA at Fashion Business Management\">MBA at Fashion Business Management<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MBA at Hotel Management\">MBA at Hotel Management<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MBA\">MBA<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Master in Digital Marketing &amp; applied AI\">Master in Digital Marketing &amp; applied AI<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Master&#039;s Degree in Communication, Events and PR\">Master&#039;s Degree in Communication, Events and PR<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Master in Project Management\">Master in Project Management<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Master&#039;s Degree in IA for Business Management\">Master&#039;s Degree in IA for Business Management<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Master in HR and People Analytics\">Master in HR and People Analytics<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Master in Strategic Luxury Brand Management\">Master in Strategic Luxury Brand Management<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Artificial Intelligence Expert Program (PEIA)\">Artificial Intelligence Expert Program (PEIA)<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Master in Fashion &amp; Luxury Management (english)\">Master in Fashion &amp; Luxury Management (english)<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-Modalidades elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-Modalidades\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tModalidades*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[Modalidades]\" id=\"form-field-Modalidades\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"\">Choose your Modality<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Convocatoria1 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[Convocatoria1]\" id=\"form-field-Convocatoria1\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Modalidad1 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[Modalidad1]\" id=\"form-field-Modalidad1\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Mobile elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[Mobile]\" id=\"form-field-Mobile\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Campa_a elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[Campa_a]\" id=\"form-field-Campa_a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Productos elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[Productos]\" id=\"form-field-Productos\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-L_nea_de_Negocio elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[L_nea_de_Negocio]\" id=\"form-field-L_nea_de_Negocio\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"Esden\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Origen elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[Origen]\" id=\"form-field-Origen\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"Web\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-City elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[City]\" id=\"form-field-City\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"Espa\u00f1a\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Country elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[Country]\" id=\"form-field-Country\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"Espa\u00f1a\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Pais_Campana elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[Pais_Campana]\" id=\"form-field-Pais_Campana\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Sede1 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[Sede1]\" 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