{"id":68594,"date":"2026-04-09T18:25:16","date_gmt":"2026-04-09T16:25:16","guid":{"rendered":"https:\/\/esden.es\/?post_type=noticias&#038;p=68594"},"modified":"2026-04-09T18:25:17","modified_gmt":"2026-04-09T16:25:17","slug":"como-evoluciona-el-seo-en-el-marketing-digital","status":"publish","type":"noticias","link":"https:\/\/esden.es\/en\/noticias\/como-evoluciona-el-seo-en-el-marketing-digital\/","title":{"rendered":"\u00bfC\u00f3mo evoluciona el SEO en el marketing digital?"},"content":{"rendered":"\n<p>Durante a\u00f1os, el <strong>SEO (Search Engine Optimization)<\/strong> ha sido uno de los pilares fundamentales del <strong>marketing digital<\/strong>, centrado en optimizar contenidos para alcanzar las primeras posiciones en los motores de b\u00fasqueda; sin embargo, el entorno digital <strong>ha evolucionado<\/strong> y hoy ya no basta con atraer tr\u00e1fico, sino que es imprescindible ofrecer una experiencia completa al usuario, dando paso al <strong>SXO (Search Experience Optimization).<\/strong><\/p>\n\n\n\n<p><strong>En este art\u00edculo<\/strong> te explicamos <strong>qu\u00e9 son ambos t\u00e9rminos<\/strong> y c\u00f3mo est\u00e1n revolucionando el nuevo paradigma del <strong>marketing digital.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La evoluci\u00f3n del SEO en marketing<\/strong><\/h2>\n\n\n\n<p>El <strong>SEO<\/strong> ha experimentado una <strong>transformaci\u00f3n significativa<\/strong> en la \u00faltima d\u00e9cada.<\/p>\n\n\n\n<p>Lo que comenz\u00f3 como una disciplina centrada en <strong>palabras clave<\/strong> para lograr posicionarse en los primeros puestos de los motores de b\u00fasqueda, ahora ha evolucionado hacia un enfoque donde la <strong>calidad del contenido <\/strong>y la <strong>satisfacci\u00f3n del usuario <\/strong>son determinantes.<\/p>\n\n\n\n<p>Esto ha obligado a las marcas a replantear sus <strong>estrategias de contenidos<\/strong>, para pasar del <strong><a href=\"https:\/\/esden.es\/masters\/master-en-marketing-digital-ia-aplicada\/\" type=\"link\" id=\"https:\/\/esden.es\/masters\/master-en-marketing-digital-ia-aplicada\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO al SXO.<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 es SXO <strong>(Search Experience Optimization)<\/strong>?<\/strong><\/h2>\n\n\n\n<p>El <strong>SXO (Search Experience Optimization) <\/strong>consiste en una disciplina que combina el SEO con la experiencia de usuario. Su objetivo <strong>no<\/strong> es \u00fanicamente atraer visitas, sino <strong>comprender<\/strong> la intenci\u00f3n de b\u00fasqueda del usuario y ofrecerle una respuesta <strong>clara, r\u00e1pida y efectiva.<\/strong><\/p>\n\n\n\n<p>Para ello, es importante analizar el <strong><a href=\"https:\/\/esden.es\/noticias\/como-puedes-mejorar-el-posicionamiento-digital-de-tu-marca\/\" type=\"link\" id=\"https:\/\/esden.es\/noticias\/como-puedes-mejorar-el-posicionamiento-digital-de-tu-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">comportamiento del usuario<\/a><\/strong> desde que realiza una b\u00fasqueda hasta que completa una acci\u00f3n. <\/p>\n\n\n\n<p>Este proceso incluye una <strong>serie de pasos <\/strong>que hay que tener en cuenta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identificaci\u00f3n de una necesidad<\/strong><\/li>\n\n\n\n<li><strong>B\u00fasqueda de informaci\u00f3n <\/strong><\/li>\n\n\n\n<li><strong>Interacci\u00f3n con el contenido <\/strong><\/li>\n\n\n\n<li><strong>Toma de decisi\u00f3n<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>De esta manera<\/strong>, las marcas podr\u00e1n conocer cu\u00e1les son las <strong>necesidades reales<\/strong> de los usuarios para crear una<strong> experiencia \u00fanica, fluida y coherente<\/strong> a lo largo de todo su recorrido.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfCu\u00e1les son los factores para implementar una buena estrategia de SXO?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprender qu\u00e9 necesita el usuario<\/strong> <strong>para crear contenidos alineados con sus expectativas.<\/strong><\/li>\n\n\n\n<li><strong>Mejorar la experiencia del usuario haciendo una web intuitiva y accesible.<\/strong><\/li>\n\n\n\n<li><strong>Mejorar la navegabilidad.<\/strong><\/li>\n\n\n\n<li><strong>Crear contenido \u00fatil<\/strong> <strong>y estructurado.<\/strong><\/li>\n\n\n\n<li><strong>Optimizaci\u00f3n de contenidos para dispositivos m\u00f3viles<\/strong>.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El perfil profesional ante el nuevo paradigma<\/strong><\/h2>\n\n\n\n<p>En <strong>Esden Business School<\/strong>, se prepara a los profesionales para afrontar nuevos retos en un entorno digital donde el SEO, la UX y la conversi\u00f3nest\u00e1n totalmente integrados. Cada vez m\u00e1s, las empresas demandan <strong>nuevos perfiles <\/strong>capaces de integrar visi\u00f3n estrat\u00e9gica, capacidades anal\u00edticas y pensamiento cr\u00edtico.<\/p>\n\n\n\n<p>Por ello, en el<strong> Master de Marketing Digital e IA Aplicada<\/strong> de Esden Business School impulsamos a los estudiantes a trabajar con herramientas digitales (<strong>Google Tag Manager, Google Ads, Google Search Console, Hubspot<\/strong>) para que sepan llevar medidas eficaces como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Crear un sitio web orientado a la indexaci\u00f3n y la usabilidad.<\/strong><\/li>\n\n\n\n<li><strong>Dominar la experiencia de usuario (UX)<\/strong> para mejorar la interacci\u00f3n y retenci\u00f3n.<\/li>\n\n\n\n<li><strong>Conocimientos de SEO Onpage y SEO Offpage <\/strong>para potenciar la visibilidad.<\/li>\n\n\n\n<li><strong>Aplicar ASO<\/strong> <strong>para optimizar el posicionamiento<\/strong> en tiendas de aplicaciones. <\/li>\n\n\n\n<li><strong>Usar t\u00e9cnicas de optimizaci\u00f3n de la conversi\u00f3n (CRO).<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El futuro del marketing digital empieza aqu\u00ed en Esden<\/strong><\/h2>\n\n\n\n<p><strong>En un entorno digital saturado<\/strong>, ya no basta con tener visitas, ahora hay que <strong>dejar huella<\/strong>. La verdadera diferencia se encuentra en la capacidad de generar <strong>impacto real en el usuario.<\/strong><\/p>\n\n\n\n<p>En este contexto, la formaci\u00f3n deja de ser opcional para convertirse en el motor que impulsa el \u00e9xito. En <strong>Esden Business School <\/strong>apostamos por una <strong>visi\u00f3n estrat\u00e9gica, basada en datos y tecnolog\u00edas avanzadas<\/strong>, que permitir\u00e1 a los <strong>profesionales del marketing<\/strong> crear estrategias que impacten en el sector.<\/p>\n\n\n\n<p><strong>Aqu\u00ed debajo<\/strong>, te dejamos un <strong>v\u00eddeo del director del master<\/strong>, Pablo Jim\u00e9nez, quien te cuenta todo lo que contiene el programa y las oportunidades profesionales que puedes alcanzar. <\/p>\n\n\n\n<p><strong>\u00a1No te lo pierdas y v\u00edsitanos!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Pablo Jim\u00e9nez | Director del Master en Marketing Digital &amp; IA Aplicada\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/B46N-YlEcWE?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/esden.es\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Foto tomada por <strong>Freepik<\/strong><\/p>\n\n\n\n<p><\/p>\n<div class=\"form-inyectado-noticias\" style=\"margin-top: 60px; clear: both; display: block; width: 100%;\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"68827\" class=\"elementor elementor-68827\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-720db5d6 e-con-full form-matriculacion e-flex e-con e-child\" data-id=\"720db5d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e71d326 e-flex e-con-boxed e-con e-child\" data-id=\"e71d326\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be1cd0d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"be1cd0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c2868 elementor-widget elementor-widget-heading\" data-id=\"c0c2868\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQuieres <span class=\"text-gradient\">saber m\u00e1s?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa8c7bc elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"aa8c7bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Si te gusta lo que lees y quieres seguir aprendiendo, solicita informaci\u00f3n sobre nuestros Masters donde te formar\u00e1s en profundidad sobre el sector que m\u00e1s te interese.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7db3f76 e-flex e-con-boxed e-con e-child\" data-id=\"7db3f76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47e2bc5 elementor-widget elementor-widget-template\" data-id=\"47e2bc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"56028\" class=\"elementor elementor-56028 elementor-55961 elementor-55961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-720db5d6 e-con-full e-flex e-con e-child\" data-id=\"720db5d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-14906641 e-con-full mesh-test e-flex e-con e-child\" data-id=\"14906641\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-22ade9ac e-con-full e-flex e-con e-child\" data-id=\"22ade9ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-187c135b e-flex e-con-boxed e-con e-child\" data-id=\"187c135b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd0cc55 elementor-widget elementor-widget-heading\" data-id=\"2cd0cc55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Request information with<br><span style=\"color: #DA2445\">no obligation.<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7621ea1c elementor-widget elementor-widget-text-editor\" data-id=\"7621ea1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_laptop&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our goal is your professional growth and transformation, so that you can lead change in an ever-changing environment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f224808 e-flex e-con-boxed e-con e-child\" data-id=\"7f224808\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-779b4531 elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"779b4531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/g.co\/kgs\/3WrcTFs\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" width=\"800px\" height=\"800px\" viewBox=\"0 0 24 24\" xml:space=\"preserve\" fill=\"#D8D8D8\"><g id=\"SVGRepo_bgCarrier\" stroke-width=\"0\"><\/g><g id=\"SVGRepo_tracerCarrier\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/g><g id=\"SVGRepo_iconCarrier\"> <path d=\"M14,11.5c1.4,0,2.5-1.1,2.5-2.5S15.4,6.5,14,6.5S11.5,7.6,11.5,9S12.6,11.5,14,11.5 M14,2c3.9,0,7,3.1,7,7c0,5.2-7,13-7,13 S7,14.2,7,9C7,5.1,10.1,2,14,2 M5,9c0,4.5,5.1,10.7,6,11.8L10,22c0,0-7-7.8-7-13c0-3.2,2.1-5.8,5-6.7C6.2,3.9,5,6.3,5,9z\"><\/path> <rect fill=\"none\" width=\"24\" height=\"24\"><\/rect> <\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ponzano 87, Madrid<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/g.co\/kgs\/8VpVWuV\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" width=\"800px\" height=\"800px\" viewBox=\"0 0 24 24\" xml:space=\"preserve\" fill=\"#D8D8D8\"><g id=\"SVGRepo_bgCarrier\" stroke-width=\"0\"><\/g><g id=\"SVGRepo_tracerCarrier\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/g><g id=\"SVGRepo_iconCarrier\"> <path d=\"M14,11.5c1.4,0,2.5-1.1,2.5-2.5S15.4,6.5,14,6.5S11.5,7.6,11.5,9S12.6,11.5,14,11.5 M14,2c3.9,0,7,3.1,7,7c0,5.2-7,13-7,13 S7,14.2,7,9C7,5.1,10.1,2,14,2 M5,9c0,4.5,5.1,10.7,6,11.8L10,22c0,0-7-7.8-7-13c0-3.2,2.1-5.8,5-6.7C6.2,3.9,5,6.3,5,9z\"><\/path> <rect fill=\"none\" width=\"24\" height=\"24\"><\/rect> <\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">BAT Building, Gran V\u00eda D. Diego L\u00f3pez Haro 1, Bilbao<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:admisiones@esden.es\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" fill=\"#D8D8D8\" width=\"800px\" height=\"800px\" viewBox=\"0 0 512 512\" xml:space=\"preserve\" stroke=\"#D8D8D8\"><g id=\"SVGRepo_bgCarrier\" stroke-width=\"0\"><\/g><g id=\"SVGRepo_tracerCarrier\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/g><g id=\"SVGRepo_iconCarrier\"> <g id=\"7935ec95c421cee6d86eb22ecd12600d\"> <path style=\"display: inline;\" d=\"M170.591,239.406L1.584,429.263c-0.433-1.911-1.084-3.759-1.084-5.852V88.589 c0-2.541,0.71-4.837,1.356-7.144L170.591,239.406z M493.987,65.524c-1.238-0.277-2.424-0.876-3.79-0.876H21.819 c-1.297,0-2.456,0.599-3.769,0.876l237.961,222.734L493.987,65.524z M262.808,313.021c-1.954,1.869-4.372,2.777-6.797,2.777 c-2.419,0-4.842-0.908-6.775-2.777l-62.21-58.217L16.656,446.145c1.698,0.523,3.364,1.207,5.163,1.207h468.378 c1.89,0,3.534-0.684,5.243-1.207L325.082,254.804L262.808,313.021z M341.494,239.406l168.98,189.836 c0.459-1.911,1.025-3.759,1.025-5.831V88.589c0-2.499-0.62-4.837-1.26-7.133L341.494,239.406z\"> <\/path> <\/g> <\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">admisiones@esden.es<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:%20919343736\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.39 361.8l-112-48a24 24 0 0 0-28 6.9l-49.6 60.6A370.66 370.66 0 0 1 130.6 204.11l60.6-49.6a23.94 23.94 0 0 0 6.9-28l-48-112A24.16 24.16 0 0 0 122.6.61l-104 24A24 24 0 0 0 0 48c0 256.5 207.9 464 464 464a24 24 0 0 0 23.4-18.6l24-104a24.29 24.29 0 0 0-14.01-27.6z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">  919 34 37 36<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c38059d e-con-full e-flex e-con e-child\" data-id=\"4c38059d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c405abb elementor-widget elementor-widget-heading\" data-id=\"1c405abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Contact request.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5919f207 elementor-widget__width-initial elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"5919f207\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"FormModalidadesZoho\" aria-label=\"FormModalidadesZoho\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"56028\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"5919f207\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Esden Business School\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-First_Name elementor-col-50 elementor-sm-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-First_Name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tFirst Name*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[First_Name]\" id=\"form-field-First_Name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"John\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Last_Name elementor-col-50 elementor-sm-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-Last_Name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tLast Name*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[Last_Name]\" id=\"form-field-Last_Name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Smith\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-phone_number_prefix_selector_form_field elementor-field-group elementor-column elementor-field-group-prefijo elementor-col-20 elementor-sm-30 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-prefijo\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPrefix*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<select class=\"startklar_country_selector\" name=\"form_fields[prefijo]\" data-options='{\"display_composition\":\"flag_only\",\"phone_numb_format\":\"\"}' ><\/select><style>\n.select2.select2-container  .select2-selection .select2-selection__rendered span { font-weight: 500 ;} \n.select2.select2-container  .select2-selection .select2-selection__rendered span { line-height: px ;} \n.select2-container--default .select2-results>.select2-results__options { scrollbar-width: none; -ms-overflow-style: none; -webkit-overflow-scrolling: touch; overflow-x: hidden; } \n.select2-container .select2-selection, .select2-container .select2-dropdown { z-index:19999999999!important; } <\/style>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-telefono elementor-col-30 elementor-sm-70 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-telefono\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tTel\u00e9fono*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[telefono]\" id=\"form-field-telefono\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"000 000 000\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-address elementor-col-50 elementor-sm-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-address\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tCity*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[address]\" id=\"form-field-address\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Madrid\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-Email elementor-col-50 elementor-sm-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-Email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[Email]\" id=\"form-field-Email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"johnsmith@gmail.com\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-Masters elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-Masters\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMasters*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[Masters]\" id=\"form-field-Masters\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\" \">Select your Master<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MBA at Fashion Business Management\">MBA at Fashion Business Management<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MBA at Hotel Management\">MBA at Hotel Management<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"MBA\">MBA<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Master in Digital Marketing &amp; applied AI\">Master in Digital Marketing &amp; applied AI<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Master&#039;s Degree in Communication, Events and PR\">Master&#039;s Degree in Communication, Events and PR<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Master in Project Management\">Master in Project Management<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Master&#039;s Degree in IA for Business Management\">Master&#039;s Degree in IA for Business Management<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Master in HR and People Analytics\">Master in HR and People Analytics<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Master in Strategic Luxury Brand Management\">Master in Strategic Luxury Brand Management<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Artificial Intelligence Expert Program (PEIA)\">Artificial Intelligence Expert Program (PEIA)<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Master in Fashion &amp; Luxury Management (english)\">Master in Fashion &amp; Luxury Management (english)<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-Modalidades elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-Modalidades\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tModalidades*\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[Modalidades]\" id=\"form-field-Modalidades\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"\">Choose your Modality<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Convocatoria1 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[Convocatoria1]\" id=\"form-field-Convocatoria1\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Modalidad1 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[Modalidad1]\" id=\"form-field-Modalidad1\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Mobile elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[Mobile]\" id=\"form-field-Mobile\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Campa_a elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[Campa_a]\" id=\"form-field-Campa_a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Productos elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[Productos]\" id=\"form-field-Productos\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-L_nea_de_Negocio elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[L_nea_de_Negocio]\" id=\"form-field-L_nea_de_Negocio\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"Esden\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Origen elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[Origen]\" id=\"form-field-Origen\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"Web\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-City elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[City]\" id=\"form-field-City\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"Espa\u00f1a\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Country elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[Country]\" id=\"form-field-Country\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" value=\"Espa\u00f1a\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Pais_Campana elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[Pais_Campana]\" id=\"form-field-Pais_Campana\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-Sede1 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[Sede1]\" id=\"form-field-Sede1\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-utm_term elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[utm_term]\" id=\"form-field-utm_term\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-utm_id elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"hidden\" name=\"form_fields[utm_id]\" id=\"form-field-utm_id\" class=\"elementor-field elementor-size-sm  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-hidden elementor-field-group elementor-column elementor-field-group-utm_content 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