A specialist in People Analytics or people analytics is in charge of using data and analytical tools to understand, optimize and manage human talent in selection processes. He or she works in the Human Resources area, establishing reliable predictions and conclusions from the data.
The People Analytics Forumwhich celebrates its fifth edition in September 2025, follows the emerging trends in this sector.
The future of People Analytics lies in the evolving role of HR professionals themselves. More than 9 in 10 (94%) business leaders say People Analytics elevates the HR profession.highlighting its transformative impact.
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Functions performed by a People Analytics specialist
The functions of the People Analytics specialist are based on the use of advanced statistical methodologies and data analysis tools related to human talent. The objective is to optimize Human Resources processes and anticipate trends. Among its functions are:
Data collection and analysis
It is responsible for examining large volumes of data on performance, satisfaction, turnover, hiring and other key indicators. Using predictive analytics tools, advanced statistics, AI and specialized software, valuable insights are obtained after converting data into useful information for decision making.
Identification of patterns and trends
From the data collected, the specialist identifies patterns and trends that allow anticipating needs or problems within the organization. Through these analyses, he generates objective recommendations based on facts to improve human resources policies.
Development of key metrics
Create and manage metrics and key performance indicators (KPIs) related to human talent. Metrics help to accurately evaluate and measure the impact of HR initiatives and assess their effectiveness.
Data-driven decision making
Using the results of the data analysis, the People Analytics specialist advises managers and HR managers in strategic decision making. This includes recruitment, succession planning, training and career development of employees.
Optimization of the employee experience
The data is also used to analyze and improve the overall employee experience within the company, from joining to leaving. Opinion surveys collect information on organizational culture, work climate and development needs.
Workplace well-being is a factor that affects both health and performance. According to the results of a study by Harvard University in collaboration with MIT43% of employees associate well-being at work with motivation. With the data, organizational wellness programs are designed to improve the quality of life of employees and, therefore, their productivity.
Si estás interesado en convertirte en especialista en People Analytics, el Master en RRHH y People Analytics de Esden puede prepararte para ello.
Ver MasterWhat competencies should a People Analytics specialist have?
The competencies of a People Analytics specialist include:
- Data analysis: Skills in statistics, use of analytical tools(Python, R, SQL) and data visualization(Tableau, Power BI).
- Data management: Handling of large volumes of data, filtering capacity and preparation for analysis.
- Knowledge in Human Resources: Understand the processes of recruitment, retention, performance and organizational culture.
- Communication and presentation: Ability to communicate findings and advise non-technical stakeholders.
- Critical thinking and problem solving: Ability to identify patterns and make decisions based on data analysis.
- Ethics and privacy: Knowledge of privacy laws and responsible use of data.
- Analytical mind-set and curiosity: Orientation to data-driven strategic decision making and curiosity to explore new solutions.
- Organizational psychology: Knowledge in behavioral theories, motivation and performance evaluation.
How much does a People Analytics specialist charge?
The salary of a People Analytics specialist can vary depending on factors such as experience, company size, industry and geographic location. In addition, the level of technical skills (such as the use of statistical tools or data analysis software) and whether an additional certification or a postgraduate degree in related areas are valued.
- The Glassdor portal portal indicates that the estimated salary of a People Analytics specialist in Spain is 42,000 euros per year.
- According to Jooblethe average annual salary of a People Analytics specialist in Spain is 47,124 euros per year.
Do you want to specialize in People Analytics?
At Esden we offer comprehensive training that combines theory with practical tools to address today’s talent management challenges. The program is designed to provide a deep understanding of the digital transformation in Human Resources.
For more information, see our Master in HR and People Analytics.